Connections Consumers Entertainment Loyalty Programs 
Currency Alliance
MARCH 28, 2023
Pay with points is trending upward in loyalty marketing for three main reasons. Over the past 3-4 years, brands with loyalty programs have been more focused on offering members new ways to redeem points and obtain interesting rewards.
Strativity
MAY 25, 2023
With rising interest rates, inflation, and softening consumer spending, restaurateurs are facing challenges like those experienced during peak pandemic levels, but food delivery apps are no longer the boon they once were. But the success of these programs has as much to do with insights as technology.
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CSM Magazine
AUGUST 4, 2023
Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. Create a Loyalty Program Creating a loyalty program is a great way to reward your most loyal customers for their continued support of your business.
Alida
JANUARY 5, 2018
This means making sure there’s consistency between what the brand is promising consumers and the experience that’s actually delivered. CMOs now have a mandate to improve the customer experience (CX), and a big part of this includes optimizing ad spend and reinvesting in high frequency, emotionally rich, connected experiences.
CSM Magazine
SEPTEMBER 8, 2023
Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer. In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty.
Oracle
JULY 15, 2019
Here’s a closer look at what the latest research tells us about serving Gen X and Millennial consumers. As Pew Research notes, Generation X consumers were born between 1965 and 1980, while Millennials were born between 1981 and 1996. As one Forbes analysis notes, Gen X consumers spend about 1/3 more than their millennial peers.
BirdEye
DECEMBER 8, 2022
Let’s say you’re a business-to-consumer (B2C) company selling retail products. About: Social networking sites are designed to connect people in a shared online space. Create entertaining content that will resonate with your followers. Not all businesses use social media to reach the same goals. Social networks.
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