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How to Start Improving CX in the Real World

Experience Investigators by 360Connext

Consider this way-too-typical scenario: Marcus decides one day to stand in front of his employees and request in no uncertain terms how everyone needs to be more customer-focused. “Help customers love our company and brand more!” He promotes the idea of becoming more customer-focused.

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7 Questions That Reveal Whether Your Company is Committed to CX

Beyond Philosophy

When I started Beyond Philosophy back in 2002, I could ascertain whether a company was customer-focused or not right away. This answer became my second book, Revolutionize Your Customer Experience , which explores how the culture of a company reflects how customer-centric the organization is. I wondered how I did that.

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5 Reasons Your KPIs Are Hurting Your Customer Experience

Beyond Philosophy

There must be a good ratio of emphasis between internal and transactional goals, like sales and productivity, and the emotional goals, like Customer Satisfaction and Net Promoter scores. Most of the emphasis should be on Customer measures (70%) while less emphasis on the internal measures (30%).

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5 Top Customer Service Articles For the Week of April 9, 2018

ShepHyken

Net Promoter Score® 101: The Complete Guide by Anna Pogrebniak. Whom would you consult if you were choosing a hairdresser’s saloon or a new car to buy? My Comment: We close out this week’s “Top Five” list not with an article, but a comprehensive guide to understanding Net Promoter Score (NPS).

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Expert Advise on the Impact of Color Coding the NPS Scale

SurveySensum

It leads to biased customer feedback. The NPS (Net Promoter Score) question in surveys is effective, but the response options being color-coded can influence respondents and result in distorted data. This results in biased responses, which is not suitable for a customer-focused organization.

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Are You Deliberate with Your Customer Strategy or Just Taking a Chance?

Beyond Philosophy

All organizations are on a journey from being Naive to Natural in the way they focus on the Customer, passing through each of four stages: Naïve, Transactional, Enlightened, and Natural. Naïve companies are the least customer-focused and Natural companies are the most customer-focused.

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5 Tests to Reveal How Customer Centric Your Channel Strategy Is

Beyond Philosophy

Or they might have several channels that interact with Customers, but they are separate and many times conflicting. What channels are available to Customers and how are they selected? Companies that lack a Customer focus often only have one channel they dictate the Customer uses.