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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

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Loyalty Programs!?! We Don’t Need No Stinkin’ Loyalty Programs!!!

Beyond Philosophy

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. They should want this because study after study shows the financial rewards of having loyal customers. Customer loyalty programs are especially popular among retailers.

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A Guide to Customer Loyalty Programs  

Kitewheel

Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. This brand loyalty is reinforced by an ongoing positive relationship between a customer and a business and damaged by poor experiences.

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3 Ways Travel Brands Can Transform Their Loyalty Programs in Response to Covid-19

Oracle

Among the hardest hit of all pandemic-affected economies, the travel industry continues to endure unimaginable financial losses. And for the most avid travelers engaged in airline, credit card, and hotel loyalty programs, 2020 provided extremely limited opportunities to maintain status, earn points, or redeem travel rewards.

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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

Market Position and Brand Analysis: How do consumers perceive your competitors? Operational and Financial Analysis: Look into operational efficiencies, production costs, and pricing structures of competitors. This financial foresight is vital for strategic planning. Is it consistent with their target demographics?

Marketing 260
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Let’s shape the future of loyalty programs

Currency Alliance

Every industry now has to be conscious of the heightened, personalized demands of the modern consumer, including the loyalty industry. We have the opportunity to shape the future of loyalty programs so they fit seamlessly with other liquid, flexible markets in which people interact every day. Making data actionable.

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Bank loyalty: stay top-of-wallet through the next decade

Currency Alliance

Consumers used to show loyalty to their main bank more or less by default. Meanwhile, customers are also now more likely to use aggregators to find the best deals on credit cards, loans, mortgages, insurance, financial advice, etc. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.

Banking 52