Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. The reason I’m writing this article is that many loyalty teams have, historically, not executed brilliantly.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. The customer experience has evolved. Why hasn’t loyalty? The result has been impediments to managing customer data efficiently and making it actionable.

Loyalty Programs 52

Loyalty Programs 2025 Loyalty Multi-Channel 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. Value, that is, to a minority of highly-frequent, high-spending customers. The partner mix.

Loyalty 40

Loyalty Insights Brands Loyalty Programs 40

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Optimove

MAY 25, 2023

Telecom brands, for example, are increasingly realizing the value of nurturing existing relationships, cultivating loyalty, and fostering repeat purchases. Reader – if you’re not already doing so, it’s time to focus on decreasing churn, increasing retention, and optimizing the cross-sell to maximize customer lifetime value.

Multi-Channel 52

Multi-Channel Customer Journey Mapping Touchpoint Customer Retention 52

SurveyGizmo

DECEMBER 18, 2019

The Customer Feedback Loop is defined as the process of ongoing improvement of products or business based on the customers’ insights. Essentially, it is not only useful in developing products further, but as a tool in gaining customer loyalty and ensuring they feel valued and appreciated. “It

Feedback 82

Feedback Net Promoter Score Social Media Customers 82

SurveySparrow

SEPTEMBER 26, 2023

This trend not only improves response times but also reduces the workload on human customer support agents, ensuring faster and more consistent service. Harnessing Data Analytics for Customer Insights Data analytics is becoming increasingly crucial in understanding customer behavior and preferences.

Customer Experience 52

Customer Experience E-support E Commerce Customer Satisfaction 52

BirdEye

MARCH 24, 2023

Market development strategy focuses on the consumer and their journey right from awareness to loyalty and all the strategies employed to ensure they reach that loyalty stage. This is a secret weapon that leading businesses use to transform satisfied customers into repeat businesses and zero-cost brand ambassadors.

2023 98

2023 Return on Investment Social Media Sales 98

SurveySensum

JULY 14, 2020

He is an author of Moments of Magic®, The Loyal Customer, The Cult of the Customer, The Amazement Revolution, Amaze Every Customer Every Time, Be Amazing or Go Home, and The Convenience Revolution and a creator of a customer service training program, Customer Focus , aiming to help clients build a customer service culture and loyalty mindset.

2020 132

2020 Customer Experience Magazine Consulting 132

Qualtrics

MAY 12, 2021

And that was the starting point for Uber — rather than replicate the way taxis had always been done, they went outside-in and re-imagined the experience by applying creative thinking to the customer’s problems. The result?

2010 26

2010 Competitive Advantage Feedback Innovation 26

ProProfs Chat

NOVEMBER 19, 2021

A Net Promoter Score uses a scale of 0 to 10 to measure the likelihood of customers to recommend a brand’s products or services to their friends and family. This customer rating system is used to capture the overall customer satisfaction with a company’s product or service and their loyalty to the brand.

Engagement 98

Engagement Sports Net Promoter Score Financial 98

Experience Matters

APRIL 7, 2015

The result: happy, loyal customers. 2) Make the case : Winning brands win the hearts of their customers. They make them feel valued, inspire their loyalty, and earn their business. Clarabridge gets to the heart of customer feedback by providing the world’s most sophisticated customer intelligence platform.

2015 97

2015 Multi-Channel 2014 CEM 97

SuiteCX

JANUARY 19, 2015

Key Learning: Bringing in partners is a good way to shore up limited resources during a major implementaDon.

Customer Journey Mapping 40

Customer Journey Mapping Customer Journey Insights 2014 40