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XI Café Podcast, Episode 5: How New Zealand Automobile Association Uses Voice of the Customer to Optimize Engagement, Retention and Satisfaction?

InMoment XI

Marina is a people-focused, data-informed professional with a passion for customer-centric marketing. In practice, NZAA identified that the “onboarding” member journey was important to track. With that in mind, the team pushed beyond open rates and click through rates, and set key metrics for customer intelligence.

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Stepping Into The Future of Retail With Foot Locker

InMoment XI

Companies that prioritise understanding and meeting customer needs stand poised to thrive in a constantly changing marketplace. Foot Locker stands out as a beacon of innovation and customer-centricity. Click and Collect Data: Understanding customer preferences for omnichannel shopping experiences.

Retail 260
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Guest Post: How to Use the Customer Journey to Create an Engaging Affiliate Marketing Strategy

ShepHyken

She shares a 3-step guide on how to improve the employee experience while maximizing customer engagement. An affiliate marketing strategy needs to be effective, target well and work well for brands and customers. The foremost among them is to understand your customer in the best manner possible. Understand the channels.

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How Prepared Are Financial Firms Feeling for Consumer Duty?

InMoment XI

The panelists engaged in insightful discussions, sharing their organisational challenges and best practices, while attendees were to engage in polls aimed at answering three key questions on preparedness, challenges, and changes related to Consumer Duty.

Consumers 492
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The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Create highly targeted segments to drive more contextual and personalized engagements.

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Customer Experience vs. Customer Engagement: Unraveling Differences & Exploring Synergies

Blueshift

That’s why organizations are so rightly focused on being ‘customer-centric’. Two terms that often arise in discussions surrounding customer-centricity are “customer experience” and “customer engagement.”

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3 Popular “Customer-Centric Ideas” that Totally Miss the Point

Experience Investigators by 360Connext

Frame that customer journey map! I’ve walked into plenty of offices where the customer journey map is printed and hung on the wall. The producers of the journey map are proud of their hard work and the results can be great…for a time. Leaders often have the customers in mind when they have these ideas.

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The Employee Factor - Perfecting Your CX From Within

Speaker: Dennis Snow, President, Snow & Associates

Too often, organizations and their CX experts only look at the company's relationship with the customer to look for improvement. While it's essential to creating the perfect customer journey, it's only one aspect. In this webinar, you will learn to: Build a customer-centric culture.