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How PCC Turned Its Undifferentiated Rewards Program Into A Loyalty And Engagement Driver

Forrester's Customer Insights

Another undifferentiated loyalty program focused on cookie-cutter transactional rewards and lacking in customer insights. Programs like this saturate the market even when retaining customers and earning their loyalty is more important than ever. Does it sound familiar?

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Precision loyalty: data-led investment yields greater ROI

Currency Alliance

Most marketing efforts produce conversion rates of less than 5%, signaling a crisis of communication with a make-or-break number of potential loyal customers. Achieving this is not a mystery – the key is understanding a customer’s propensity to respond to various offers based on lifestyle preferences and segmentation.

ROI 52
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5 Best Customer Retention Software to Try in 2024

SurveySparrow

It ensures consistent communication with customers and, more importantly, streamlines repetitive tasks. For example, you could automate emails to welcome new customers, thank them for their purchases, or re-engage with those who haven’t interacted with the brand recently. Which should you take?

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Strengthening Brand Experience in the Grocery Industry

Second to None

Despite the rise of alternative shopping methods, brick and mortar stores continue to own most of the traffic in the industry with over 90% of customers still shopping for groceries in person. [1] 1] Customer insights from PYMNTS.com show that only 2.6% Today, many customers want an interactive experience at their grocery store.

Brands 73
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Apple’s Partnership With Goldman Sachs Will Drive Seismic Shifts In The Banking Industry

Forrester's Customer Insights

The industry seems to be quick to dismiss the partnership, especially the rewards program – but we think they’re missing the bigger picture. There’s an awful lot more at stake here than credit card rewards. Apple and Goldman Sachs are partnering to deliver a new credit card.

Banking 52
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Strengthening Brand Experience in the Grocery Industry

Second to None

Despite the rise of alternative shopping methods, brick and mortar stores continue to own most of the traffic in the industry with over 90% of customers still shopping for groceries in person. [1] 1] Customer insights from PYMNTS.com show that only 2.6% Today, many customers want an interactive experience at their grocery store.

Brands 48
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How Loyalty Programs Drive Customer Relationships: Experience TV Episode 9 Featuring Clay Walton-House from PK

Oracle

As brands in every industry face more competition, customer loyalty is becoming harder to earn. This means brands need to think out of the box to keep customers coming back and engage them beyond their purchases. Some of the most notable programs right now are: Amazon Prime, with over 100M members. .”