Second to None

APRIL 12, 2018

In order to establish a strong understanding of customer insights, restaurant managers may want to consider investing in a customer database to collect important data, key insights, and trends to better serve and suit their customers for improved business relationships and better business outcomes. Segmentation.

Insights 67

Insights Marketing Social Media Loyalty Programs 67

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Travel 52

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. Now, these legacy systems are showing the strain.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58

SurveySparrow

FEBRUARY 22, 2024

This not only helps in retaining customers but also turns them into advocates for your brand. Moreover, responsive customer support ensures that customers have a positive experience whenever they need assistance, further cementing their loyalty. This consistent engagement keeps your brand on customers’ minds.

Customer Retention 52

Customer Retention 2024 E-support Loyalty Programs 52

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Second to None

FEBRUARY 19, 2019

Despite the rise of alternative shopping methods, brick and mortar stores continue to own most of the traffic in the industry with over 90% of customers still shopping for groceries in person. [1] 1] Customer insights from PYMNTS.com show that only 2.6% Loyalty and Rewards. 3] [link]. [5] 5] [link]. [6]

Brands 73

Brands Rewards Programs Loyalty Fashion 73

Forrester's Customer Insights

DECEMBER 20, 2019

As 2019 winds down, I’m getting more questions about what’s going to be new and next in loyalty in the coming year. Most marketers understand that earning loyalty is bigger than rewards programs and incentives, that it’s important to treat different customers differently.

Loyalty 29

Loyalty Omnichannel Rewards Programs Loyalty Programs 29

Currency Alliance

SEPTEMBER 5, 2018

A spike in recent news around loyalty coalitions – both good and bad – signals the dawn of a new, vastly more profitable iteration of the coalition model. Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. In summary: V1.0 In summary: V1.0

Loyalty 36

Loyalty Consumers Brands Airlines 36

Forrester's Customer Insights

MARCH 18, 2015

Coalition loyalty programs that let consumers earn and redeem a single currency across multiple partners have historically failed to gain traction in the US. The program, called Plenti , will debut with seven partners including Macy's, AT&T, Exxon Mobil, and Rite Aid. Customer Insights'

Loyalty 41

Loyalty Loyalty Programs Rewards Programs 2013 41

SmartKarrot

APRIL 20, 2022

From apparel brands to food delivery platforms, almost all B2C businesses offer loyalty programs; and a majority of them are a huge hit. But, implementing these programs in Business-to-Business (B2B) environments can be a little different. The major difference is because of the businesses’ approach to the customers. .

Loyalty Programs 11

Loyalty Programs B2B Loyalty Rewards Programs 11

Second to None

FEBRUARY 19, 2019

Despite the rise of alternative shopping methods, brick and mortar stores continue to own most of the traffic in the industry with over 90% of customers still shopping for groceries in person. [1] 1] Customer insights from PYMNTS.com show that only 2.6% Loyalty and Rewards. 1,2,4] (2018).

Brands 48

Brands Rewards Programs Loyalty 2018 48

Qualtrics

DECEMBER 20, 2018

Location purchase feedback – Understanding in-person interactions can provide insights into what attracts or drives away customers from your store. Understanding how your customers interact with your products can provide valuable insights into new opportunities to delight and retain your customers or to maximize your profits.

Customer Experience 30

Customer Experience Rewards Programs NPS Effort Score 30

SurveySensum

JANUARY 29, 2024

Sprinkle Some Loyalty Love: Rewards and Perks We’re all a sucker for that “next one’s on us” punch card from your favorite coffee spot, right? That’s exactly the vibe to channel with a kickin’ loyalty program. It’s like telling your customers, “Stick with me, kid. We’re going places.”

Sales 52

Sales Customer Experience Social Media Demo 52

SuiteCX

JANUARY 19, 2015

It was hard to boil these down to just 10, but we think these are the most important insights to emerge from over 100 client engagements. 10 Key Insights from 15 Years of Customer Journey Mapping Case Studies January, 2015. Click here to view SlideShare. Yep, we’ve been at this a while.

Customer Journey Mapping 40

Customer Journey Mapping Customer Journey Insights 2014 40

delighted

OCTOBER 22, 2019

For instance, high NPS scores positively correlate to customer retention, referral acquisition, and strong brand awareness. In this blog, we’ll examine 4 real-world examples of companies using NPS to gain insight into their businesses. If you don’t measure NPS, you’ll never fix the root cause of customer problems,” says Richardson.

Net Promoter Score 41

Net Promoter Score NPS Measurement Feedback 41

delighted

DECEMBER 10, 2019

Understanding how ROX works and the importance of mapping enhanced customer experience to your business’ operating objectives can help you present a strong case for why measuring, managing, and acting on customer insights benefit your brand in some surprising ways. Expected Customer Experience (CX) impact on loyalty.

ROI 40

ROI Measurement Customer Experience Metrics 40