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Why Applying the Golden Rule to Customer Success Efforts Works

ClientSuccess

The concept of customer success continues to rapidly gain traction as businesses strive to improve their customer experience. To help organizations get the most out of this important function, there are now a variety of resources available: from websites and white papers to webinars, conferences and technologies.

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Customer Success and Marketing: How These Teams Collaborate

Totango

Talk of customer success (CS) abounds in today’s customer-centered economy. It’s vital, as it is the CS team that works with customers after that critical first sale and keeps them coming back for more. The Intersection of Customer Success and Marketing. Attracting new leads is their main forte.

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How to drive “aha” moments with customer success?

CustomerSuccessBox

Processes are king in the field of customer success. Many customer success teams rely on a systematic approach to get everything done during the day. They ensure that nothing important for particular customers falls between the cracks. The solution is to drive those ‘aha’ moments with customer success.

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Top 5 Reasons Tech-Touch Customer Success Solutions Are a Win-Win

Totango

That is the idea behind tech-touch customer success solutions: thoughtful, relevant, value-driven communication delivered only when it has a positive impact on the customer. When your enterprise starts to fulfill its growth potential, it becomes impossible to greet every customer with one-on-one attention.

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Successful Winback Campaign Examples for Your Customer Success Team

Totango

A survey of more than 1 million SaaS customers found that cancellations were almost always preceded by a period of non-use. In fact, over 50% of paying customers weren’t using the service they paid for. Such programs can pique a customer’s interest and enforce the value of your partnership. Offer Upgrade/Downgrade Options.

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Create a Strong Customer Engagement Strategy

Totango

Customer engagements are proactive, data-driven activities you initiate to build and maintain strong customer relationships. These actions are the way we personalize our service to meet the demands of our customers. Analyzing customer success metrics. Anticipating customer need .

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Breaking Down Customer Churn Reasons (Quadrant of Churn)

ClientSuccess

While CSMs put their heart and souls into their customer relationships, there will always be instances of customer churn. If a customer approaches your team with the news that they are shopping competition, work with them to see if anything can be done to save the relationship. Unexpected + Unavoidable.