CSM Magazine

OCTOBER 16, 2020

It is not enough to attract new customers to your services. You have to encourage their loyalty. Customer retention is even more important than customer acquisition. More than that, customer retention is the best form of marketing. Customer education programs are not new.

Customer Retention 52

Customer Retention White Paper Multi-Channel Social Media 52

Comm100

OCTOBER 8, 2016

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty.

Customer Retention 60

Customer Retention Loyalty Loyalty Programs Social Media 60

Customers That Stick

SEPTEMBER 18, 2014

Here’s a look at how to target Millennials effectively through loyalty programs. A recent study by Bond Brand Loyalty found that nearly 70 percent of those surveyed said they’d change where they shop because of the presence of a quality loyalty program, indicating that Millennials are highly responsive to retailer loyalty programs.

Loyalty Programs 133

Loyalty Programs Loyalty White Paper Social Media 133

ClientSuccess

JANUARY 11, 2023

The concept of customer success continues to rapidly gain traction as businesses strive to improve their customer experience. To help organizations get the most out of this important function, there are now a variety of resources available: from websites and white papers to webinars, conferences and technologies.

Customer Success 80

Customer Success White Paper Loyalty ROI 80

SmartKarrot

APRIL 22, 2022

However, customer acquisition is something that demands focus! Customer retention is a particularly important concept where businesses use different strategies to retain their existing customers. B2B companies will have to bank on customer retention as a key strategy to achieve long-term growth.

Customer Retention 10

Customer Retention B2B White Paper Rewards Programs 10

Totango

AUGUST 23, 2022

Touchpoints may involve any medium you use to interact with customers, including: Search engine marketing. White papers. Customer Success Communities. 8 Types of Customer Journey Touchpoints for B2B SaaS Clients. Loyalty and advocacy. Loyalty and Advocacy. Social media posts and ads. Blog content.

Touchpoint 115

Touchpoint Customer Journey B2B Customer Journey Mapping 115

inQuba

JANUARY 10, 2019

Digitization has changed the business environment leaving customers in control of who they choose to do business with. As a result executives are faced with decreasing retention rates, and acquiring new customers can cost up to 25% more than retaining existing customers. Want to read the rest of the 2019 white paper?

White Paper 40

White Paper Management Customer Retention Customer Journey 40

Comm100

JANUARY 21, 2020

Many companies are helping B2B customers move toward digitalization by offering incentives for digital interactions and online purchases. To accommodate the increasingly mobile customer journey, optimize your company website for mobile viewing and adopt live chat and SMS as key digital omnichannel communication points. White Paper.

Customer Journey 40

Customer Journey White Paper Social Media B2C 40

Education Services Group

AUGUST 27, 2018

Read about this study and others in our white paper, Neuroscience and Customer Success. Behaviors lead to loyalty. Download our white paper, Neuroscience and Customer Success , to learn more about the implications discussed in this blog post. Download our Neuroscience and Customer Success white paper.

White Paper 51

White Paper Download Customer Success 2015 51

Calabrio

JULY 29, 2016

By continually assessing agent performance and call quality, organizations can protect their bottom line by pinpointing areas to improve the customer experience. This ultimately leads to increased customer retention and loyalty. Customer frustration levels increase with each call and customer experience deteriorates.

Contact Center 56

Contact Center White Paper Omnichannel Call Center 56

Comm100

JANUARY 21, 2020

Many companies are helping B2B customers move toward digitalization by offering incentives for digital interactions and online purchases. To accommodate the increasingly mobile customer journey, optimize your company website for mobile viewing and adopt live chat and SMS as key digital omnichannel communication points.

Customer Journey 83

Customer Journey Social Media B2C Omnichannel 83

Beyond Philosophy

MARCH 3, 2016

Twenty years ago, in their 1994 white paper entitled “Customer Loyalty:Toward an Integrated Conceptual Framework,” academics Alan S. No Loyalty (low relative attachment and low repeat purchase). But, what about customer advocacy in BtoB products and services? Does it exist?”.

White Paper 60

White Paper 2007 Consulting Loyalty 60

One Millimeter Mindset

OCTOBER 8, 2018

Customers are skeptical enough about making the decision do business with organizations. Download my white paper on selling to skeptical decision makers. Find out how to anticipate customer skepticism, before they intimidate us. That is scary stuff, folks.

Engagement 74

Engagement Customer Experience White Paper Magazine 74

Beyond Philosophy

JUNE 4, 2015

More than just a buzzword, ‘being human’, especially in brand-building and leveraging customer relationships, has become a buzz-phrase or buzz-concept. To understand customers, the effective enterprise needs to think in human, emotional terms. But, there is little that is really new or trailblazing in this idea.

Financial 144

Financial White Paper Books Airlines 144

Beyond Philosophy

SEPTEMBER 6, 2016

Let us deal with the second challenge first: gaining insight into what represents value for prospective customers. Process-oriented companies focus on creating benefit by keeping customers, optimizing their purchases over time and stemming rates of defection or recovering lost customers.

White Paper 74

White Paper Multi-Channel Consulting Customers 74

ProProfs Chat

JULY 13, 2018

Data from Riskified show that return customers account for 1/3rd of all online shopping revenue and they tend to spend 3 times more than one-time shoppers. Yet 44% of companies have no focus on customer retention. Customer retention could generally be traced down to customer satisfaction.

White Paper 63

White Paper Advertising Customer Retention Customers 63

ClearAction

FEBRUARY 7, 2016

Customer Experience Strategy: 4 Overlooked Key Competencies white paper. Customer Experience is Decided by You article. Loyalty is Not Just for Customers article. Customer-Centricity Means Customer-Centric BKM: Amazon, USAA, Zappos. Customer Retention Begins With Trust article.

Article 48

Article Customer Experience 2009 White Paper 48

SmartKarrot

DECEMBER 2, 2020

She has proven her spectacular works in content with an eclectic range covering blogs, eBooks, and white papers as well. Sue Nabeth Moore, Customer Success Leader. Currently, she also serves as an executive member in the CXPA (Customer Experience Professionals Association). Annette Franz, CEO, and Founder, CX Journey Inc.

Customer Success 17

Customer Success 2021 White Paper Contact Center 17

ijgolding

APRIL 25, 2017

In April 2014, I wrote an article entitled, ‘Common Sense – The Not So Magic Customer Experience Ingredient’ – If you did not, or do not want to read it, I told two quite ridiculous tales of the lack of application of common sense.

Airlines 65

Airlines Hotels Customer Experience White Paper 65

One Millimeter Mindset

APRIL 10, 2019

Learn more by downloading my white paper: New Strategies for Selling to Skeptical Technical Decision Makers by clicking on this LINK. Finding common ground through storytelling catalyzes professional development, workforce engagement and customer and stakeholder success. Why move beyond the stuff that gives them Pause?

White Paper 13

White Paper Download Customer Retention Presentation 13

Solvvy

SEPTEMBER 17, 2022

Articles, white papers, and e-books. The key is to create a knowledge base that’s easy for your customers to search and use and that presents information clearly. How to Build a Customer Service Knowledge Base. Your knowledge base can include : Quick-start guides. How-to instructions. Product specifications.

Customer Service 62

Customer Service E-support Article Document 62

Comm100

DECEMBER 8, 2017

on your website is unlikely to inspire lifelong loyalty, writing your customer a thank you letter is just the kind of personalized, thoughtful, and time consuming action that will inspire reciprocation — hopefully in the form of repeat business and word-of-mouth advertising. Ready to send your customer a thank you letter?

Social Media 50

Social Media Return on Investment White Paper Customers 50

Qualtrics

MARCH 2, 2021

“First and foremost, invest in building an emotional relationship with your customers, not just a functional relationship, but really forming that bond to build brand love and product love, because that, ultimately, is what leads to customer retention and happiness.” We don't just write white papers.

Customer Service 29

Customer Service Social Media White Paper 2021 29

Comm100

OCTOBER 17, 2017

This is why an effective social media support strategy can double as a stellar marketing strategy – customers trust their friends and contacts more than they trust advertisements. Increase Customer Loyalty. Research has shown that 86% of high-value customers are more loyal to brands they engage with on social media.

Social Media 49

Social Media Customer Service Download Customer Care 49

Comm100

JANUARY 19, 2017

When we are approached by a customer who is upset by a defective product or service, responding with a professional apology that offers the customer a hassle-free solution is an important part of ensuring customer retention. Provide the customer with a hassle-free replacement. Sincerely, John Doe.

Workshop 86

Workshop Customer Service Representative Events 2018 86

Comm100

JANUARY 19, 2017

When we are approached by a customer who is upset by a defective product or service, responding with a professional apology that offers the customer a hassle-free solution is an important part of ensuring customer retention. Provide the customer with a hassle-free replacement. Sincerely, John Doe.

Workshop 79

Workshop Customer Service Representative Events 2018 79

Comm100

OCTOBER 11, 2017

This blog post will show you what makes a jointly-owned social media customer service strategy so necessary, and will walk you through how to implement one yourself. White Paper] The Guide to Becoming a Top Performing Live Chat Operator. Well-trained operators mean better customer satisfaction. Better Customer Retention.

Social Media 46

Social Media Customer Service Strategies Customer Service Download 46

One Millimeter Mindset

JANUARY 28, 2019

Download my white paper “New Strategies for Selling to Skeptical Technical Decision Makers” by clicking on this link. . Babette Ten Haken is a professional speaker specializing in customer retention. Get started overcoming your intimidation when working with or selling to technical professionals.

White Paper 73

White Paper Workshop Roadmap Communication 73