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Customer Success and Marketing: How These Teams Collaborate

Totango

Talk of customer success (CS) abounds in today’s customer-centered economy. It’s vital, as it is the CS team that works with customers after that critical first sale and keeps them coming back for more. The Intersection of Customer Success and Marketing.

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How Marketing Managers Can Benefit From NPS

Retently

From tracking the real, long-term results of a campaign to judging the potential for customers to refer your company to their friends and colleagues, Net Promoter Score is a versatile metric that belongs in any marketing manager or consultant’s arsenal. Net Promoter Score trends are essential to follow.

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What Is Customer Success?

Totango

As competitors become more customer-savvy and customers continue to raise the bar of their expectations, keeping customers happy is no longer the icing on the cake—it is now a main and necessary ingredient for business success, and it comes about primarily through the creation of customer value. CS Defined.

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Who Owns Your Customer Communication? Marketing or Customer Success?

Education Services Group

So who’s in charge of communicating with customers, marketing or Customer Success? Customer Success and marketing teams need to work together to optimize the customer experience and turn customers into brand advocates. Capture and Share Customer Success Stories.

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5 Examples of Customer Success Marketing for SaaS Teams

Help Scout

Marketing is often focused heavily (or even solely) on generating new leads and customers, but it’s important not to overlook your existing customers when creating your marketing strategies. The emphasis is on both keeping the customer longer and also expanding the relationship.” What is customer success marketing?

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Customer Advocacy: How to Get Your Customers and Customer Success Team Invested

ChurnZero

Customer Advocacy: How to Get Your Customers and Customer Success Team Invested. If you work for a SaaS business, you know word-of-mouth marketing is everything. ChurnZero virtual RYG panelists included: Nicole Barker , Head of Customer Success at Conductiv. Director of Customer Success at Convercent.

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Top Customer Success Conferences in 2021

CustomerSuccessBox

This 4 day conference brings together leaders from product management, creative SaaS marketing and startup founders. It is a high energy event for associates who are keen to learn the tactics to grow their business. This summit discusses the importance and innovations of customer success. TSIA Customer Success Conference.

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