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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy. In this article, we’ll cover what you need to know about B2B customer journey touchpoints and how to plan them out to deliver tremendous customer success. White papers.

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Step Out of the Customer Success Silo and into the Light of Education Services

Education Services Group

If it were possible to just make one sale, stop there and have a “forever customer,” everyone would be a Customer Success (CS) pro. 5 PITFALLS TO AVOID WHEN INTEGRATING EDUCATION SERVICES INTO CUSTOMER SUCCESS STRATEGIES. Skipping the development of a customer journey map. Let’s be honest.

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Customers Can’t Live on Automation Alone

Education Services Group

However, when it comes to automation in Customer Success (CS), I say yes, and science is in my corner. Read about this study and others in our white paper, Neuroscience and Customer Success. CSMs (Customer Success Managers) go beyond training and support by bringing value to the table after the sale.

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Engagement Experience fuels Customer Experience

One Millimeter Mindset

Even if our functional roles are not primarily in marketing and selling, our customers’ engagement experiences bias them about how we will deliver outcomes. Let’s say we feel cozy and comfortable in our post-sale support roles, implementing what is sold. Download my white paper on selling to skeptical decision makers.

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Why You Need to Adopt Data Science and Machine Learning in your Customer Experience/Success Program

Bob Hayes

Download the free 22-page white paper by clicking the image. Analytical Leaders focus their analytics to improve customer loyalty while Analytical Laggards focus their efforts primarily to reduce enterprise costs. primarily customer experience or customer success programs). surveys, CRM, sales, support).

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Why You Need to Adopt Data Science and Machine Learning in your Customer Experience/Success Program

Bob Hayes

Download the free 22-page white paper by clicking the image. Analytical Leaders focus their analytics to improve customer loyalty while Analytical Laggards focus their efforts primarily to reduce enterprise costs. primarily customer experience or customer success programs). surveys, CRM, sales, support).

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The Customer Onboarding Handoff: Don’t Drop the Baton

Education Services Group

But now it’s show time for your product and Customer Success team, and if you don’t keep it together, you could just as easily lose that customer. They are (1) onboarding a new customer is complicated and (2) focusing on the wrong things is easy. Share with us – How do you approach customer onboarding?