How Indigo Gets Rapid Customer Feedback to Test Product Concepts
Alida
MAY 12, 2022
Indigo is Canada’s leading book and lifestyle retailer, offering a curated assortment of books, gifts, baby, kids, wellness, and lifestyle products that support their customers every day and at key life stages by simplifying their journey to live life on purpose. Indigo believes in real books, in living life fully and generously, in being kind to each other, and that stories—big and little—connect us.
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