Mon.Aug 07, 2023

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What is Poor Customer Service Costing You And How Can A Consulting Firm Help?

The DiJulius Group

Do you know if the customer experience your brand is offering really delivers, or is detracting from your customers and even your employees? Today’s consumers demand to do business with the people and brands that will offer them the best experience. With customer expectations at record high levels, it’s essential to know the causes and. Read Full Article The post What is Poor Customer Service Costing You And How Can A Consulting Firm Help?

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Execute on Your Customer Engagement Strategy Through Effective Campaign Planning

Braze

By thoroughly planning campaigns or customer journeys as part of their Braze onboarding process, brands can reduce implementation costs while setting their teams up for long-term success. To get started, we’ve identified four simple steps. Let's dive in.

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13 Proven auto repair marketing strategies to boost sales

BirdEye

There used to be a quick answer to “What is auto repair marketing?” Old-fashioned word of mouth was the best way to get the word out about your auto repair shop. But now, most customers start their search online. That means you need more strategies in your pocket to stand out from your competitors. Below, we delve deeper into 13 auto repair marketing strategies to boost your business.

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BigChange Job Management System Crucial for Engineering Company’s Growth

CSM Magazine

Crucial Engineering is underpinning a UK-wide expansion of its aluminium and automation business with the BigChange job management system which live links field engineers to back-office support staff using a mobile app. The cloud-based system is used by across the company to provide end-to-end automated workflows from initial enquiry through to job completion reporting, invoicing, and customer care follow ups.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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The Impact of Diversity on CX

Horizon CX

Diversity, equity, and inclusion (DEI) is a concept that has been given a lot of attention in recent years and now appears to be the target of assaults in certain areas of the country as being a trendy ideology. Let’s unpack the concept of diversity and explain how this is critical to the success of businesses and particularly within the domain of customer experience (CX) management.

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Growth Strategy In Action: Apple Plants New Seeds

Forrester's Customer Insights

Two months ago, I announced Forrester’s revenue growth framework. We reviewed academic research, evaluated practitioner models, spoke with CMOs, and studied best practices among companies to distill a framework to help our clients develop a structured approach to growing revenue. I’ve applied this lens to Apple’s latest earnings release to analyze the company’s growth strategy.

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The Primary Tool for Growth Is Innovation

Middlesex Consulting

Recently, both inflation and labor reports have indicated that the likelihood of a recession is declining. An improved economy means business leaders can take one eye off economic risk and increase their focus on growth (total revenue and earnings before interest, taxes, and amortization, abbreviated as EBITA). Growth requires doing something different from the status […] The post The Primary Tool for Growth Is Innovation appeared first on Middlesex Consulting.

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Taking things personally: When personalisation hurts your business

MyCustomer

ImprintCX’s Ed Murphy explores the proliferation of personalisation in the CX sector – providing tips on determining the right level of personalisation.

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How chief financial officers elevate value for private equity-backed companies

West Monroe

CFOs of private equity-backed companies continue to navigate the complexities of the current economic environment—among the most important tasks include the ability to create and track value across the portfolio company organization while also focusing on delivering greater value within their organization. To empower CFOs in navigating this challenging environment, West Monroe developed a comprehensive three-part series that serves as a practical "playbook" for driving value throughout the

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The Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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Introducing Our New Look & Circular Edge 20th Anniversary

Circular Edge

Introducing Our New Look & CE 20th Anniversary We are proud to celebrate an exceptional 20 years of service to the Oracle community by introducing a refreshed look, representing a new chapter for CE. CE has been helping companies overcome obstacles to deliver more business value since 2003, founded with a vision for growth and success and a passion for innovation.

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Announcing the 2023 Braze Tech for Black Founders Cohort

Braze

The Tech for Black Founders program was launched in 2020 in an effort to level the playing field for Black-led businesses. We're excited to announce the 12 startups selected for our 2023 cohort.

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Dialog Solutions becomes Clarivate

Clarivate

One year ago, we welcomed Dialog Solutions from ProQuest to the Clarivate portfolio of brands. Today we mark the next step in this journey as Dialog Solutions is integrated within the Clarivate brand. In the coming weeks we will fully transition Dialog Solutions to the Clarivate identity, folding the Dialog offerings into our Life Sciences & Healthcare portfolio of solutions.

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Creating a Destination Employment Experience with Alan Masarek

ShepHyken

Top Takeaways: Being a destination workplace requires deliberately building a culture that attracts talented individuals. Organizations should strive to create an environment where employees are proud to work, find meaning in their careers, and have growth opportunities. In today’s job market, loyalty to a single company is less common. Employees often see their first job as a stepping stone to their next employment opportunity.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Best Practices for Marketers to Improve B2B Customer Experience

SurveySensum

Struggling to make B2B customers happier? But how? – You must not only meet but exceed your customer’s expectations. It’s time to unleash the potential of your B2B customer experience. With effective strategies like personalization, omnichannel customer support, and an efficient VOC Program, you pave the way for a seamless, convenient, and hassle-free customer journey.

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The Big Three Hyperscalers All Have Cloud-Native ZTNA Now

Forrester's Customer Insights

Zero Trust advocates have been on a campaign to #KillTheVPN for years, largely because VPNs provide too much (implicit) access and can become the entry point for malicious activity. The replacement technology is Zero Trust network access (ZTNA), and it is how most organizations are getting into Zero Trust today.

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Frontline Marketing “Innovation Coalition” Key To Generative AI Success For B2B Marketers

Forrester's Customer Insights

It is no exaggeration to say that generative AI (genAI) is everywhere these days, or that every function inside firms is scrambling to understand their company’s AI policies to avoid being out of compliance; to test the new technology to understand if it offers any competitive advantage; and to meet with agency and vendor partners […]

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Field Marketing In Crisis? New Forrester Study Reveals The State Of Field Marketing In 2023

Forrester's Customer Insights

Findings of the State of Field Marketing Study, 2023 to be unpacked at upcoming EMEA and APAC B2B Summit events.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.