Thu.Jun 15, 2023

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5 rules for building an incredible brand relationship with your customers!

Beyond Philosophy

Your brand is in a relationship with your customers. Like any relationship, some of them are healthy while others are not. Unfortunately, people often form codependent or dysfunctional relationships with brands. To help yours be more beneficial than not, we have five rules about how to build strong brand relationships with your customers. We all have relationships with brands.

Brands 145
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Boost your sales: Unlocking refer-a-friend program secrets

BirdEye

As a local business looking to improve sales, your marketing strategy has to include a refer-a-friend program. It’s a valuable and cost-effective method for attracting new customers by leveraging existing client relationships. In this blog, we’ll define why refer-a-friend programs are essential, what to consider before starting your referral program, and the best refer-a-friend promotion ideas.

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How to Handle Negative Customer Feedback

Feedbackly

Negative feedback can be a bitter pill to swallow for businesses. If left unresolved or unaddressed, they can have an adverse impact on your brand image and lead to high customer churn rates. Negative feedback isn’t necessarily a bad thing. In fact, even the most well-performing businesses get complaints from time to time. If you look at it objectively, they offer an opportunity to identify the pitfalls and improve the customer experience.

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The State of Customer Service Today: Addressing Consumer Frustration and Dissatisfaction

Interactions

The recently published “CX and the Consumer: Pitfalls and Possibilities” report from Interactions, based on a survey of 1,000 U.S. consumers conducted in March 2023, reveals a disturbing trend: most companies are falling short of meeting customer expectations, leading to widespread frustration and dissatisfaction. With 76% of consumers expecting better customer service than they currently receive and 55% asserting that customer service is deteriorating, businesses must pay close att

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Triggered vs. Scheduled? Here’s How to Nail SMS Mobile Marketing

Optimove

Are you a plan-it-all-out, ship-at-regular-intervals kinda SMS marketer? Or a hell-bent on ensuring your customers are continually engaged – aka ‘scheduled’ SMS marketer? Or are you more of a persuade-em-with-the-hyper-personal, convince-with-bang-on-target-and-time messaging that reaches the parts scheduled messaging just can’t SMS marketer? If your KPIs are all about engagement, retention, and maximizing ROI (and let’s face it, whose aren’t?

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Sabio Launches Groundbreaking Wellbeing Companion Solution as Part of Major Programme

CSM Magazine

Sabio Group has announced today the launch of a new and innovative Wellbeing Companion solution, which is a key part of its newly created Wellbeing Programme. The digital customer experience (CX) transformation specialist’s Wellbeing Programme is designed to illuminate, implement, and monitor wellbeing strategies within organisations. Its newly launched Wellbeing Companion will play a central role in the programme, taking advantage of ongoing, anonymised data to support advisers and managers as

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Why are small businesses missing the boat on personalised CX?

MyCustomer

Less than half of consumers believe that small businesses offer a more personalised customer experience than their larger counterparts.

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Your Step-By-Step Business Plan Guide: From Idea to Implementation

SurveySparrow

Your business plan is your trusty co-pilot in the exhilarating world of entrepreneurship. Properly curating the business plan & questions to be addressed guides you from the budding idea stage all the way to full-blown implementation. But crafting a stellar business plan ? Now, that’s where the real adventure lies. Fear not. SurveySparrow is here to ensure you don’t get lost in the labyrinth of business planning.

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Gen Z customers would rather ghost you than complain

MyCustomer

A recent customer service report reveals an increasing ghosting trend among Gen Z.

Customers 116
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The Verint Experience Index: Retail

Reports of the death of in-store shopping have been greatly exaggerated. This year’s retail survey found that more than 60 percent of consumers start and end their journey by visiting a store. Retail customers value price above everything, but the importance of other factors varies for different brands. In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital exper

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Unlocking Insights: How to Calculate CSAT Score?

SurveySensum

Did you know that a whopping 75% of customers consider customer service as a key factor in their purchase decisions? It’s no wonder companies like Link Net , a telecommunication giant, have made it a top priority to boost their customer satisfaction scores. So, you might be wondering, “What exactly is a CSAT score , and how can it help my business?

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How to Handle Negative Customer Feedback

Feedbackly

Negative feedback can be a bitter pill to swallow for businesses. If left unresolved or unaddressed, they can have an adverse impact on your brand image and lead to high customer churn rates. Negative feedback isn’t necessarily a bad thing. In fact, even the most well-performing businesses get complaints from time to time. If you look at it objectively, they offer an opportunity to identify the pitfalls and improve the customer experience.

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5 Key Elements of Continuous Testing, the “Traffic Circle” of a CX Dev Cycle

Cyara

Have you ever marveled at the smooth, efficient way that traffic flows around a traffic circle (also known as a roundabout or a rotary)? Instead of intersections with traffic lights where vehicles approaching a centralized location from various directions are brought to a complete stop to allow cross-traffic to move before restarting their journeys.

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An Introduction to Customer Access Strategy

Brad Cleveland Blog

A Customer Access Strategy is a well-documented, overall plan that guides your contact centre. It helps to think of it as a blueprint for your day-to-day operations. It is “a framework—a set of standards, guidelines and processes—describing the means by which … Continue reading → The post An Introduction to Customer Access Strategy appeared first on Brad Cleveland.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Shift Into High Gear: Unlocking Insights To Outpace Your Rivals

Forrester's Customer Insights

Read about the four categories of insights that portfolio marketers should consider when aiming to advance business outcomes, drive customer experiences, and support their organization’s growth strategy.

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An Introduction to Customer Access Strategy

Brad Cleveland Blog

A Customer Access Strategy is a well-documented, overall plan that guides your contact center. It helps to think of it as a blueprint for your day-to-day operations. It is “a framework—a set of standards, guidelines and processes—describing the means by which … Continue reading → The post An Introduction to Customer Access Strategy appeared first on Brad Cleveland.

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Become Enterprise-Ready with AI

Upstream Works

Upstream Works is excited to introduce you to our newest product offering – Upstream Works for Amazon Connect. We enhance Amazon Connect with a unified desktop, digital channel flexibility, seamless integrations and management simplicity The post Become Enterprise-Ready with AI appeared first on Upstream Works.

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Speed, consistency, adaptability: Why community is such an essential research tool.

Alida

Amazon music's Head of Design Research, Elisa Chan, reveals sow she uses the power of insight communities to fuel to the product development process.

Insights 130
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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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June 15 – Customer Success Jobs

SmartKarrot

Role: Customer Success Manager Location: London, England, United Kingdom (Remote) Organization: SOAX As a Customer Success Manager, you’ll make success plans for clients that list their key success criteria, success measures, and potential problems along with advice. In order to keep a positive relationship, you should identify any problems that can affect customer satisfaction.

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Marketing Compliance: Best Practices When Marketing to Customers

ReviewTrackers

Ensuring marketing compliance allows companies to protect brand reputation, inspire consumer trust, and achieve sustainable operations.

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Fatherly Advice: 10 Lessons for Effective Call Center Coaching from TV & Movie Dads

Amplifai Coaching Category

Discover humorous and unexpected insights for effective call center coaching from some of our favorite TV and movie dads.

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Nathan Pereira

2020 Research

Travel to London, England with us to meet Nathan Pereira, Vice President of Client Solutions at Sago. While Nathan is a relatively new addition to the Sago family, his impact has already been felt. Get to know him a little better in the Q&A below. Q: What’s the one work item you can’t live without and why? Nathan Pereira (NP): I have an old solar powered calculator.

Travel 52
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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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Unleashing the Potential of CDPs in the Composable Era (Vlog)

Merkle

Customer data platforms (CDPs) have emerged as powerful tools that are captivating the market's attention. Their remarkable capability to seamlessly manage, stitch together, and access customer data in real-time has revolutionized personalization. In this video, industry experts, Peter Rogers, Head of Technology at Merkle and Michael Katz, CEO of mParticle, dive deep into the intricacies of CDPs.

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Unlocking New Applications of AI: What IP Practitioners Need to Know Before Selecting an AI-based Solution

Clarivate

For patent and trademark offices, law firms and corporations seeking to automate intellectual property operations and optimize decision making, artificial intelligence is now considered business critical. In this blog, Vashe Kanesarajah, Head of Strategy, IP Organization at Clarivate, explores how artificial intelligence (AI) and machine learning (ML) are progressing and what this means for the intellectual property ecosystem.

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12 Social Media Holidays to Celebrate This July

Brandwatch CX

Unearth the most captivating holidays and happenings in July 2023 that you might consider integrating into your social media game plan.

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Braze Employees Volunteer in Support of App Inventor Foundation’s Virtual Appathon

Braze

In May, a group of ten Braze team members volunteered to judge the organization’s App of the Season competition. Let's dive in.

Culture 52
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The Open CCaaS Advantage Report

Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. The customer engagement challenges facing organizations have changed – so a new approach is needed.