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Understanding the Importance of Social Media Marketing

InMoment XI

In today’s digital landscape, the importance of social media marketing cannot be understated. Convince and Convert) Customers who feel engaged by companies on social media will spend up to 40% more with them than other customers. High engagement on social media can also positively impact your search engine rankings.

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How to Use CX Metrics to Find Bottlenecks to Product Led Growth

InMoment XI

Customer experience (CX) metrics have an important role to play in this strategy—something I explored in-depth in a previous post: Customer Experience in the Era of Product Led Growth. Metrics are essential to understanding progress on the product led growth curve. This is where CX metrics are so valuable.

Metrics 260
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5 Customer Engagement Metrics to Watch Out for in 2024

SurveySensum

Now, in order to give that positive and personalized experience to your customers you need to make sure that your customers are engaged with your brand. And to do that you need to track your customer engagement metrics , using a robust customer feedback tool. 5 Customer Engagement Metrics to Watch Out for in 2024 1.

Metrics 52
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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

In today’s cut-throat market, differentiating your brand is more important than ever. Whether you’re a startup or a market leader, understanding your competitors helps you make informed decisions, from product development to marketing strategies. Market Position and Brand Analysis: How do consumers perceive your competitors?

Marketing 260
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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. What’s involved in their maturity process? Having an accurate and up-to-date database.

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XI Café Podcast, Episode 5: How New Zealand Automobile Association Uses Voice of the Customer to Optimize Engagement, Retention and Satisfaction?

InMoment XI

Marina is a people-focused, data-informed professional with a passion for customer-centric marketing. A: Marina leads a small team of four diverse humans from vastly different backgrounds—UX/UI design, math, and marketing all combined together to create optimized experiences for NZAA members. Three months later, the program went live!

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The 4 ‘Marketing’ Metrics that Measure Customer Engagement

Education Services Group

You may be asking yourself ‘if this article is about marketing and I’m in Customer Success, why am I using my precious time to read it?’ It’s about gaining insight into customer engagement to understand how they’re interacting with your company. The higher the level of customer engagement, the lower the likelihood of churn.

Metrics 52
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The Health of the Contact Center: Are You Ready for 2019?

This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019. A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era.