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Your Guide to Mastering Brand Reputation Management

InMoment XI

Doing this allows you to cultivate a strong and recognizable presence in the market. Establish Brand Guidelines: Define clear guidelines for how your brand should be represented across different channels. These guidelines serve as a roadmap for how your brand is visually and verbally presented across various channels.

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How Contact Center Optimization Can Improve Your Bottom Line

InMoment XI

A contact center is a centralized facility or department used by organizations to manage customer interactions through various communication channels, such as phone calls, emails, chat, and social media. These tools can extract valuable insights such as sentiment analysis , key topics discussed, and the effectiveness of agent responses.

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A Deep Dive into Conversational Intelligence

InMoment XI

It involves leveraging software such as natural language processing (NLP), machine learning, and artificial intelligence to gain insights from spoken or written conversations. By deciphering the nuances of customer interactions, businesses can gain valuable insights into preferences, sentiments, and pain points.

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Talking Omnichannel But Organised Multi Channel?

Peter Lavers

Remember when we used to talk about “channels and media”? Channel meant physical route to market e.g. retail, wholesale, intermediated, direct, etc. These terms have effectively amalgamated since we started to become “multi channel”. So, is omnichannel just well-connected multi channel?

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Revolutionizing AI in Customer-Led Marketing with OptiGenie 

Optimove

As marketers we need data at our fingertips to unlock customer insights, getting innovative ideas for engaging campaigns, and perfectly orchestrating communications to each customer. As your customers, marketing, and technology evolves, so too does Optimove’s AI. And then achieving all that at scale?

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Referral marketing software for the win: Our top 20 picks

BirdEye

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

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Euro 2024: 5 Tips for A 5-Star Marketing Plan 

Optimove

See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.

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