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15 Customer Touchpoints That Will Optimize Your Customer Journey

CSM Magazine

Each one is a chance for you to nurture their interactions towards a sale, referred to as customer touchpoints. Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. Your customer journey is composed of a set of touchpoints. Imagine this.

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How to Enhance the Guest Experience: Trends and Best Practices

InMoment XI

Guest experience refers to the overall impression and satisfaction that a guest has during their interactions with a hospitality brand or establishment, such as hotels, restaurants, resorts, and attractions. This means that all interactions and touchpoints the guest has with your brand are considered. What is Guest Experience?

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Characteristics of a Winning Loyalty Program in 2025

Currency Alliance

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. And there are many, many more of these lookalike programs. Why hasn’t loyalty? Winning loyalty programs in 2025. Customer singular.

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3 Ways Retailers Can Leverage Loyalty Programs for Growth

Oracle

Over the years, the concept of brand loyalty hasn’t changed, but a brand’s approach to customer loyalty and retention has. Customer loyalty is shifting to brands that deliver exceptional customer experiences using more relevant personalization. Provide meaningful brand interactions beyond transactions (i.e.

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Loyalty for CEOs: how to add enterprise value to your loyalty program

Currency Alliance

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

It’s an environment where shoppers feel understood and valued at every touchpoint. Now, let’s cut to the chaise to uncover practical strategies that create such engaging retail experiences that foster loyalty and repeat business. Through interactive features, retailers can engage customers in ways far beyond what static displays offer.

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How to Create Your Customer Journey Map and Optimize the Touchpoints

Retently

A standard customer journey definition describes it as all the experiences consumers go through when interacting with a brand from the moment they hear about it to the actual purchasing experience and post-purchase interactions. Also, it helps you improve all touchpoints. What Is the Customer Journey?