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Customer Marketing: Part 3 – Sentiment

ClientSuccess

To optimize and enhance your strategy, it’s a good idea to send out surveys at different points throughout the customer relationship – post-sales, post-onboarding, renewal pulse, etc. A best practice is for customer marketing to create a separate NPS survey specifically for marketing purposes. Toolkit: How To Build Customer Loyalty.

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3 Trends in CX, High-Impact Customers and PeopleMetrics Update

PeopleMetrics

This embodies the 80/20 principle – that a small % of your customers (20%) account for a large proportion of your sales (80%). Our product roadmap has exciting new features planned this year around the theme of high-value customer understanding and retention. There’s a lot more on the roadmap, more to come soon.

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6 Important Product Management Metrics (And How to Improve Them)

Gainsight

Product analytics provide the insight necessary to evaluate your last roadmap planning session and make informed decisions going forward. Net Promoter Score (NPS). Net Promoter Score (NPS). The Net Promoter Score (NPS) tells you the percentage of your customers who would recommend your product. How do I improve NPS?

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Pulse Everywhere: Themes And Takeaways From Day 1

Gainsight

Given that new sales will likely decrease, there has never been a more crucial time to support your existing customer base. We wrote about our process here and we are hosting a follow-up webinar dedicated to our Risk Management approach with Gainsight customer FinancialForce. . We’ve all heard the saying “Everyone is in Sales.”

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The B2B SaaS Customer Journey: Surveys for every stage

SurveySensum

In the above typical B2B SaaS customer journey, a customer attends your webinar and finds out about your product. Throughout this customer journey, you’ll gather customer feedback from every stage using CSAT, CES, and NPS surveys depending on each touchpoint. . Now, what are CSAT, CES, and NPS Survey? NPS Survey.

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Top 10 Customer Success Takeaways from SaaStr Scale

ChurnZero

It was a 1-day turbo-charged event in San Francisco with the best-of-the-best in Sales, Marketing, and Customer Success. Product-led strategies + distributed teams + retention-vs-newbiz = throw away old sales playbook. Split out Sales and Account Management . Pay Attention to Net Promoter Score (NPS). Upcoming Webinar.

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The Ultimate Blueprint for Mastering Customer Service Metrics

InMoment XI

While these emotions are abstract, metrics like the Customer Satisfaction Score (CSAT ) or Net Promoter Score (NPS) can quantify them, giving businesses a clearer picture of their customers’ sentiments. NPS is a reflection of customer loyalty and satisfaction. Furthermore, these metrics act as a compass.

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