Zeisler Consulting

AUGUST 17, 2021

Articulating the return on investment (ROI) of Customer Experience efforts is a recurring theme among CX professionals. As I moderate panels on webinars and sit as a guest on podcasts, listen to my peers talk, and read articles, I hear the questions all the time: How do you define the ROI? How do you sell CX to leadership?

ROI 93

ROI Chief Customer Officer Leadership Return on Investment 93

InMoment XI

FEBRUARY 2, 2024

A Harvard Business Review study found that a 12-point increase in NPS leads to a doubling of a company’s growth rate. In the context of high-value transactions, it can be the deciding factor that tilts the scales in a brand’s favor, with a higher probability of both a sale and a lifelong customer.

Hospitality 260

Hospitality Call Center Retail NPS 260

Alida

MARCH 23, 2017

As a result, telecom leaders take customer experience metrics like Net Promoter Score (NPS) very seriously. Net Promoter Score (NPS) was first introduced in 2003 as a way to measure customer satisfaction based on consumers’ responses to one simple question: “How likely are you to recommend our service to a friend or colleague?”

NPS 133

NPS Net Promoter Score Loyalty Telecommunications 133

Beyond Philosophy

SEPTEMBER 8, 2022

The results were a 40-point increase in their Net Promoter Score® (NPS) over 30 months and a 10 percent increase in shipping volumes. Patterson and her team spoke with the customer service teams, customers, and sales teams. It could be increased market share, improved NPS, or higher customer retention. Rule #2: Measure.

ROI 97

ROI Customer Experience Net Promoter Score Measurement 97

Horizon CX

MARCH 1, 2021

The head of sales and marketing and the head of services aligned with all the reasons why Customer Satisfaction and Loyalty had to be the company’s number one operating pillar. Compelling Arguments for Justifying CX Programs – the Dreaded ROI Question. The post ROI and the Secure Customer Index (SCI) appeared first on Horizon CX.

ROI 52

ROI Return on Investment 2004 Financial 52

Experience Investigators by 360Connext

JANUARY 28, 2020

Several reports on the biggest CX Challenges (as ranked by CX professionals) include proving ROI and developing and maintaining executive-level CX understanding and commitment among their top three concerns. Only 30% of Sales leaders strongly agreed they can even measure customer experience improvements , in a study by Oracle in 2019.

2020 250

2020 Net Promoter Score ROI Metrics 250

Lumoa

JULY 10, 2018

A research conducted by Avanade and Sitecore showed that there is a $3 return on investment (ROI) expected for every $1 invested in the customer experience. When you ask your customers to provide you NPS feedback , their why-comments reveal you the drivers. How do you know which factors belong to which buckets? Ask your customers!

ROI 121

ROI Customer Experience Financial NPS 121

Pointillist

MARCH 20, 2019

By Swati Sahai The importance of calculating your customer experience ROI cannot be overstated—how will you build, measure and regularly optimize your customer experience efforts if you don’t know the return on your CX investments? You need the quantitative ROI to make a strong business case and obtain approval for continued investment.

ROI 59

ROI Customer Experience Banking Call Center 59

AskNicely

SEPTEMBER 6, 2018

Some businesses are convinced that NPS surveys and customer experiences fall squarely on the shoulders of the customer success team. Often marketing is the next department concerned with NPS. NPS Strategy Requires a Team Effort. Departments Using NPS. NPS and Internal Executive Team. NPS For Product.

NPS 60

NPS Net Promoter Score Customer Success ROI 60

Eptica

MARCH 28, 2018

Date: Wednesday, March 28, 2018 Why it is time to calculate the ROI of VoC programs. Many companies rely on metrics such as Net Promoter Score (NPS), CSAT or Customer Effort Score (CES), which give a numeric value that you can track over time. This can be linked to business metrics to give a true ROI figure.

ROI 65

ROI Net Promoter Score E Commerce Return on Investment 65

ClearAction

OCTOBER 16, 2019

Acquisition Addiction’s Impact on Customer Experience ROI Lynn Hunsaker. Addiction to acquisition of customers is taking a toll on customer experience ROI. Do we believe “the purpose of Marketing is to maximize revenue leads for Sales” as 70% of CEOs now expect? 1 2018 NPS® & CX Benchmarks Report , CustomerGauge.

ROI 59

ROI Customer Experience 2011 Customer Centricity 59

Lithium

SEPTEMBER 7, 2022

Digital customer care can meet and exceed your original ROI projects in several ways. However, poorly implementing a digital Care system can cost hundreds of thousands of dollars annually in wasted time and low NPS scores. only happen more often in the B2B sales and marketing teams.

ROI 52

ROI Social Media Customer Care Brands 52

Experience Investigators by 360Connext

SEPTEMBER 5, 2023

HOW exactly does a standard organization, built on the gospel of sales and customer acquisition, become customer-centric? Marketing and sales are the primary focus. They track sales, revenue, EBITDA, and profits, among other health measurements. So I asked, “What does that mean?” Short answer: It’s a marathon and not a sprint.

Customer Centricity 271

Customer Centricity Customer Journey Mapping Connections Feedback 271

delighted

JUNE 30, 2022

Casper’s referral program actually has 7x higher ROI than their average marketing investment. One way to find out is to set up Net Promoter Score (NPS) surveys , and see where your customers stand. If someone leaves an NPS score of 9 or 10, they’re likely to be receptive to referring their friends. High margin growth.

Sales 83

Sales Reference Net Promoter Score Loyalty Programs 83

Eptica

JUNE 21, 2017

Date: Wednesday, June 21, 2017 Demonstrating the financial ROI of better customer experience. Yet putting a monetary return on individual investments is much more difficult – for example research by Nielsen found that just 8% of CX leaders in South East Asia were able to prove the ROI of their closed loop feedback programs.

ROI 63

ROI Financial Customer Experience Net Promoter Score 63

GetFeedback

APRIL 24, 2019

However, with the rise of online sales, customers increasingly expect more from the companies they do business from. These programs consistently measure things like Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES), to help them understand how customers feel about their organization.

Net Promoter Score 170

Net Promoter Score Effort Score NPS ROI 170

GetFeedback

SEPTEMBER 24, 2019

Before you worry about proving the ROI of a VoC program, focus on building relationships and trust with the key stakeholders in your company. In recent years, the job of sales professionals has changed dramatically due to buyer self-education via the internet and social media. Speak to the unique value of each stakeholder .

ROI 150

ROI Webinar Sales Loyalty 150

Gainsight

AUGUST 31, 2020

While their recent NPS score of 73.8 is incredibly amazing by itself, the underlying game-changing story lies in: How ServiceChannel obtained a 52% response rate on their NPS Survey. This allows facilities managers to drive significant brand equity and ROI for their organizations without outsourcing or investing in new infrastructure.

NPS 52

NPS Roadmap Chief Customer Officer Customer Success 52

SurveySparrow

OCTOBER 18, 2020

So, it’s imperative to understand the various ways organizations use email and NPS surveys to reach out, collect feedback, and engagement ratio. But email survived the cut-throat competition because of stellar ROI, privacy, and affordability. . What is NPS? Before diving in, let us look at NPS surveys.

NPS 52

NPS Net Promoter Score Feedback Consumers 52

ClearAction

OCTOBER 12, 2022

Quantifying CX ROI is the top challenge, per Pointillist’s 2019, 2020, and 2021 studies. NPS, CSAT, FCR, Health / Effort Score, etc.) Sales Velocity is another key to LTV. Sales Velocity is influenced in this order, from bottom to top of this list: MRR (monthly recurring revenue; a customer’s repeat purchases).

Metrics 62

Metrics Management ROI Effort Score 62

Beyond Philosophy

NOVEMBER 10, 2014

A Global Shipping company increased its Net Promoter Score (NPS) by 40% points over 30 months. The company linked every 4% points improvement of their NPS score to 1% improvement in shipping volume, thus increasing volume by 10%.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience 2014 164

NICE inContact

AUGUST 9, 2018

That’s why we recommend building a strategy around tracking, and improving upon, the top 3 customer service metrics: CSAT, NPS®, and CES. While CSAT is a transactional measure and NPS is a relationship metric, CES can be either. What is Net Promoter Score (NPS)? What is Customer Satisfaction (CSAT)?

NPS 48

NPS Metrics Net Promoter Score Customer Service 48

Experience Investigators by 360Connext

FEBRUARY 9, 2021

Customer-focused employees across marketing, sales, HR, and other departments want to know if new CX initiatives are worth pushing for. The Three Areas of ROI. This often gets translated into the following business text: SALES! MORE SALES! This means more revenue without more sales or more customers. Absurd, right?

Customer Experience 261

Customer Experience Net Promoter Score Culture ROI 261

Gainsight

MARCH 9, 2022

CSMs also need to use metrics during the customer journey, before the customer arrives at final “hard” ROI metrics like NRR. Net Promoter Score (NPS). Downstream from usage and engagement, Net Promoter Score (NPS) will let you know how the customer views the overall experience as they move through their journey.

Metrics 105

Metrics Customer Journey Net Promoter Score NPS 105

CCO Council

MAY 6, 2014

A common challenge of chief customer officers and other customer executives is the need to prove the ROI of customer centricity. Some local improvements may be due to a change in customer leadership or an improved sales relationship, making it necessary to examine multiple customers in aggregate and by segment.

Customer Centricity 75

Customer Centricity ROI Measurement Chief Customer Officer 75

Gainsight

APRIL 9, 2024

Many of the aspects of our customer community are tailored to help our customers get the support they need and also gain inspiration and knowledge from a broad network of Customer Success, Sales, Marketing, and Product professionals. Deployment Engagement Adoption ROI Community engagement is a key part of the “E” portion of this framework.

Connections 52

Connections Chief Customer Officer E-support Events 52

AskNicely

MARCH 30, 2017

That’s where Net Promoter Score (NPS) surveys can come to the rescue. Using NPS surveys – you can achieve all of the above and more. This post is the first in a eleven part series, where we’ll cover everything you need to know about NPS surveys and ultimately, how you can improve customer service, success and satisfaction.

NPS 60

NPS Net Promoter Score Customer Satisfaction Customer Retention 60

Beyond Philosophy

FEBRUARY 10, 2020

Treating your customers well and giving them what they want is at the heart of every sales manager’s action and marketing department’s message. . However, business is also all about return on investment (ROI). New Sales Growth: This area includes increases in sales, market share, or new customer acquisition.

2020 172

2020 Hospitality Return on Investment Telecommunications 172

ShepHyken

FEBRUARY 18, 2020

Instead of thinking about ROI, instead think of ROX—return on experience. Improving your NPS rating alone will not necessarily lead to an increase in sales. You must demonstrate the ROI of customer experience. This is in spite of the fact that improving CX can lead to more success for businesses overall.

Multi-Channel 117

Multi-Channel ROI Leadership NPS 117

Waypoint Group

MARCH 3, 2015

I’m often asked questions like this one: “Can you provide a benchmark on how much a B2B company can improve NPS during the first year of the program? Our executives want to understand the ROI from the effort and this will help.” More on this idea is at [link].

NPS 60

NPS Net Promoter Score Metrics Measurement 60

ClearAction

DECEMBER 5, 2023

This article is a continuation of 24 CX ROI Metrics for Your Chief Customer Officer Prosperity Playbook. Right the First Time leads to Positive Word of Mouth (NPS) and Customer Referrals, which contribute to Growth from Promoters. As changes happen, communicate proactively to manage expectations.

Metrics 62

Metrics Effort Score ROI Chief Customer Officer 62

ClearAction

AUGUST 19, 2020

Entering the 2020s decade, it’s time to re-think the picture you’re painting with customer experience indexes: NPS: This CX index: Communicates positive word-of-mouth vs. negative word-of-mouth. Most meaningful for marketing / sales. ROI: This CX index: Communicates gains vs. costs. Most meaningful for marketing / sales.

Customer Experience 174

Customer Experience Fashion Communication Customers 174

Gainsight

OCTOBER 19, 2023

Companies are also recognizing the value of CS Operations to drive efficiency and further ROI from the CS organization. Customer Health Scores and NPS for the Win It should come as no surprise that Customer Health Scores were the number-one non-revenue measure of CS organizations in North America, with 60%. And it’s not a panacea.

2023 52

2023 Customer Success Net Promoter Score NPS 52

Beyond Philosophy

JANUARY 19, 2019

Focus on the ROI of CX improvement. Having a record of your return on investment (ROI) for Customer Experience programs is vital. An increase in sales is excellent. But not all ROI is sales-based. Another area where ROI is apparent is in the costs you save by providing an improved Customer Experience. <!–more?.

Net Promoter Score 84

Net Promoter Score Marketing ROI Return on Investment 84

delighted

SEPTEMBER 8, 2021

I spent my first seven years in sales at a Fortune 50 bank and then moved into customer service. Did you take anything away from your sales experience that influenced your career in customer experience? When I was in sales, revenue was King. In customer service, you can’t show revenue success the same as you can in sales.

Customer Experience 95

Customer Experience Healthcare Net Promoter Score E Commerce 95

SurveySensum

JULY 9, 2021

They may lean heavily on looking at quantitative data like impressions, ROI, and engagement to decipher the answer to their lag in return. NPS surveys are one of the best ways to identify your customers’ perception of the brand. . And yes, only the NPS question isn’t enough, the real value lies in the open-ended question that follows.

Social Media 98

Social Media ROI Loyalty NPS 98

Thematic

APRIL 17, 2024

Gather and organize customer data: Customer experience analytics draws from various data sources - satisfaction and product surveys, sales conversations, online reviews, social media, website behavior, support chat, and more. This demonstrates how customer-centricity benefits everyone, from marketing and sales to product development.

Customer Experience 62

Customer Experience Feedback Social Media Loyalty 62