Remove 2002 Remove Connections Remove Marketing Remove Measurement
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The 5 Rules of Measuring and Managing Customer Emotions

Beyond Philosophy

I defined it for myself as the mix of rational and emotional parts of an interaction with a customer, which later became my first book, Building Great Customer Experiences (Palgrave Macmillan, 2002). Today, I will talk about five rules for measuring and managing customer emotions that we shared on a recent podcast. Be specific.

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The Future Today! Personalization 2.0

Beyond Philosophy

The Era of Personalized Marketing is Here. Personalized marketing, aka one-to-one marketing, uses the data in these databases of seemingly insignificant details about your personal behavior to present a unique product offering built just for you. Each of these recorded actions sifts down into the database as 1 and 0s.

2002 167
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A Shopping Checklist to Find the Best Live Chat Providers for Government Websites

Comm100

Not all live chat platforms are created equal, so to make sure you pick the right vendor, this blog will take a look at: The top 4 factors to consider when choosing a live chat provider The best live chat providers for government websites on the market. There is no shortage of live chat providers on the market. CRM integration .

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Telecoms in Mumbai: What It Teaches Us about India and CX

Beyond Philosophy

A strong majority (74%) would switch providers if they could get the same level of wireless connectivity from an online provider (such as Google). 58% of Filipinos would rather resolve many of the issues via self-service which was higher than the 54% reported for the global market. How to Measure Customer Emotions.

Wireless 106
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Was a Gender-Neutral Doll the Right Move for Mattel?

Chadwick Martin Bailey

It was 2002. sensitive) men, but try to hide it—so I measured their emotional reactions using facial EMG. sensitive) men, but try to hide it—so I measured their emotional reactions using facial EMG. sense of community; conversation; social connection). Did I ever tell you about my dissertation…? Wait, don’t go!

2002 81
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Embrace New Ways of Thinking in 2016

Beyond Philosophy

In many cases the initial focus on Customer Experience and new customer measures, like Net Promoter, delivered some improvements but they have been short-lived. This is gratifying for me because when I wrote about emotions for Building Great Customer Experiences back in 2002, everybody acted like I was mad. We Need New Thinking.

2016 74
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Embrace New Ways of Thinking in 2016

Beyond Philosophy

In many cases the initial focus on Customer Experience and new customer measures, like Net Promoter, delivered some improvements but they have been short-lived. This is gratifying for me because when I wrote about emotions for Building Great Customer Experiences back in 2002, everybody acted like I was mad. We Need New Thinking.

2016 60