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Crafting Compelling Stories: The Key to Unlocking True Customer Engagement

Beyond Philosophy

Today, we examine why storytelling is a powerful tool in a marketer’s toolbox. Also, since you know that memories are connected, stories give the information you need to remember a lot more connections to other memories. That’s a part of the storytelling that creates emotional connections with a brand.

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The Future Today! Personalization 2.0

Beyond Philosophy

The Era of Personalized Marketing is Here. Personalized marketing, aka one-to-one marketing, uses the data in these databases of seemingly insignificant details about your personal behavior to present a unique product offering built just for you. Each of these recorded actions sifts down into the database as 1 and 0s.

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A Shopping Checklist to Find the Best Live Chat Providers for Government Websites

Comm100

Not all live chat platforms are created equal, so to make sure you pick the right vendor, this blog will take a look at: The top 4 factors to consider when choosing a live chat provider The best live chat providers for government websites on the market. There is no shortage of live chat providers on the market. Zendesk Chat .

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How NPS was pioneered at Intuit & Sprint, with Brian Andrews – CB46

Customer Bliss

Brian worked at Intuit from 2002 to 2013, ultimately serving as VP of Customer Experience and Business Excellence. (He The Intuit guys weren’t fans of market research: you overpaid for it, no one really used it, and it was easy to cross-tab your way out of bad data. About Brian. He arrived at that role in October 2007.)

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The Evolving Scope of B2B Marketing: It’s All About Customer Experience

Answer Dash

Our team at BrightTALK recently had a chance to interview a number of marketing professionals and get their thoughts and predictions about some of the key trends in B2B marketing. Now more than ever, marketers have a variety of new and traditional options in their toolboxes.

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Walked Right into That One: How Location Technologies Revolutionize Customer Engagement

Optimove

Beacon Technology Using beacon technology – small, battery-powered devices (beacons) that communicate with nearby mobile devices through Bluetooth low energy (BLE) signals – is a relatively quick and low-investment way for brands to connect with customers in their brick-and-mortar locations.

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Telecoms in Mumbai: What It Teaches Us about India and CX

Beyond Philosophy

A strong majority (74%) would switch providers if they could get the same level of wireless connectivity from an online provider (such as Google). 58% of Filipinos would rather resolve many of the issues via self-service which was higher than the 54% reported for the global market. In the past, that meant having the best price.

Wireless 106