Remove 2002 Remove Connections Remove Innovation Remove Marketing
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The Future Today! Personalization 2.0

Beyond Philosophy

The Era of Personalized Marketing is Here. Personalized marketing, aka one-to-one marketing, uses the data in these databases of seemingly insignificant details about your personal behavior to present a unique product offering built just for you. Each of these recorded actions sifts down into the database as 1 and 0s.

2002 167
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How NPS was pioneered at Intuit & Sprint, with Brian Andrews – CB46

Customer Bliss

Brian worked at Intuit from 2002 to 2013, ultimately serving as VP of Customer Experience and Business Excellence. (He While at Intuit, Brian won CEO Leadership Awards in 2007 and 2009, as well as Scott Cook Innovation Awards in 2006 and 2008. NPS needed to be connected to business growth immediately to be seen as successful.

NPS 163
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The Evolving Scope of B2B Marketing: It’s All About Customer Experience

Answer Dash

Our team at BrightTALK recently had a chance to interview a number of marketing professionals and get their thoughts and predictions about some of the key trends in B2B marketing. Now more than ever, marketers have a variety of new and traditional options in their toolboxes.

B2B 76
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What a Customer First Strategy Is (And what it’s not!)

C3Centricity

“a strategy by which businesses create their products, content, and marketing campaigns so that they serve their customers first, and their organization second.” Several key leadership qualities were found, including being ruthlessly customer-centric, data-driven, innovative, collaborative and agile.

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Was a Gender-Neutral Doll the Right Move for Mattel?

Chadwick Martin Bailey

It was 2002. At CMB, we have a method of measuring emotional reactions tailored to market research—it does an excellent job and doesn’t involve electrodes. Especially when we consider the crucial role of play for kids in imagining possibilities, exploring interests, connecting with others, and discovering oneself. This is huge.

2002 81
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Live Chat for Higher Education – The Ultimate 101 Guide

Comm100

Unlike phone support, live chat also provides a real-time communication channel that comes without high costs for those connecting internationally. By meeting student expectations, live chat has allowed TRU to connect with more prospective and current students.

2009 91
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How CX Thinking Will Help Us Prepare for the Next Pandemic

Storyminers

When it comes time to rebuild the severed connections and broken systems, we will need to make sure that we don’t end up with more of the same. It’s similar to marketing, but it’s not just about communication. Mike : Yes, that connects. Akos : Yes, stories to connect on an emotional level. Akos : I agree.

2002 59