article thumbnail

Secrets Revealed: This is How You Get Growth!

Beyond Philosophy

One critical reason is that the time from innovation to imitation is down to weeks in many cases. Today’s businesses must face the challenges of new product and service launches in a commoditized market, fueled at least in part to massive growth in online commerce. Growth is challenging today. So, how do we get growth?

article thumbnail

The Future Today! Personalization 2.0

Beyond Philosophy

The Era of Personalized Marketing is Here. Personalized marketing, aka one-to-one marketing, uses the data in these databases of seemingly insignificant details about your personal behavior to present a unique product offering built just for you. Each of these recorded actions sifts down into the database as 1 and 0s.

2002 167
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 out of 5 organizations have not increased their customer satisfaction since 2010!

Beyond Philosophy

I’ve followed the American Customer Satisfaction Institute (ACSI) results since I started Beyond Philosophy in 2002. Unfortunately, many companies still don’t give that credit to their market research folks and what the marketing metrics tell them. Guess what? It’s at an all-time low for the last 17 years.

2010 89
article thumbnail

The Evolving Scope of B2B Marketing: It’s All About Customer Experience

Answer Dash

Our team at BrightTALK recently had a chance to interview a number of marketing professionals and get their thoughts and predictions about some of the key trends in B2B marketing. Now more than ever, marketers have a variety of new and traditional options in their toolboxes.

B2B 76
article thumbnail

How NPS was pioneered at Intuit & Sprint, with Brian Andrews – CB46

Customer Bliss

Brian worked at Intuit from 2002 to 2013, ultimately serving as VP of Customer Experience and Business Excellence. (He While at Intuit, Brian won CEO Leadership Awards in 2007 and 2009, as well as Scott Cook Innovation Awards in 2006 and 2008. They’d want to know what was happening in sales, marketing, leads. About Brian.

NPS 163
article thumbnail

Why simplicity is crucial for SaaS businesses (and how to keep things simple)

Gainsight

You see, simplicity itself is quite possibly THE underlying principle and North Star that guides every SaaS founder’s visionary approach to starting a company in the first place—even more so than our old favorite term circa 2002-2020: “disruption.” ” And it’s easy to see why. Growth is hard.

2002 52
article thumbnail

What a Customer First Strategy Is (And what it’s not!)

C3Centricity

“a strategy by which businesses create their products, content, and marketing campaigns so that they serve their customers first, and their organization second.” Several key leadership qualities were found, including being ruthlessly customer-centric, data-driven, innovative, collaborative and agile.