Help.com

MARCH 14, 2016

A recent study by Gallup shows that only 29% of customers are fully engaged. Think about what that means for your brand. 71% of customers are ready and willing to part ways with your company. We share a few tips below that can help boost your customer engagement and create a culture of loyal, happy customers.

2016 45

2016 Customer Engagement Engagement Social Media 45

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. Value, that is, to a minority of highly-frequent, high-spending customers.

Loyalty 40

Loyalty Insights Brands Loyalty Programs 40

Beyond Philosophy

FEBRUARY 27, 2017

This is a great example of a company listening to its customers and giving them what they need and want out of a rewards program. I signed up for Hilton HHonors to get a discount on a hotel room, but I only stay at Hilton brand hotels (which include the more budget friendly Hampton Inn) sporadically. I like these changes.

Rewards Programs 133

Rewards Programs Hotels Travel Chief Customer Officer 133

BirdEye

JULY 14, 2023

Prior to 2016, you might have seen a standard disclaimer on Amazon saying something like, “I received this item at no charge in exchange for an honest review.” Reputation penalties Even if you are honest about which reviewers receive incentives for sharing their customer experience, incentives can still backfire.

Social Media 95

Social Media Exceptional Customer Service Loyalty Programs Feedback 95

Tricia Morris

MAY 31, 2016

Customer expectations are changing, and to be successful, brands’ delivery on customer experience must too. Predictive, proactive, personalized experiences are key, and companies should leverage the tools they have to work toward “mass personalization at scale,” says Wang. trillion dollars due to customer churn.

Customer Experience 55

Customer Experience 2016 Contact Center Loyalty 55

Currency Alliance

MAY 9, 2022

So, to demonstrate some progress, many organizations have pursued initiatives that are only cosmetic in nature while not truly taking advantage of what digital transformation enables: namely that customer journeys, partnerships, trading ecosystems, etc. Customers interact with brands in various environments. Device agnostic.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Beyond Philosophy

JUNE 14, 2016

Based on insights from the Temkin Group report’s State of CX Metrics, 2015, a recent LinkedIn infographic post by CXPA co-founder Bruce Temkin labeled customer experience metrics as “Immature, But Improving”. Further, they are principally macro measures, and limited as enablers for taking detailed, granular experience action.

Metrics 60

Metrics Customer Experience 2015 Consulting 60

CSM Magazine

DECEMBER 20, 2016

In 2016, the questions of ownership and business impact of customer experience management are still open. Many agree that the success of any corporate undertaking in customer experience heavily depends on whether CEOs and other key decision makers (can be board members or other) buy into it.

Customer Experience 40

Customer Experience Government Chief Customer Officer 2016 40

Michelli Experience

MARCH 11, 2016

In 2016, mobile marketing will be a must-have by many businesses. Modern shoppers are fully engaged with their devices, and they’re preferring brand providers capable of offering text-heavy engagement platforms. Two: Mobile Loyalty Programs Work. Buyers love feeling like “part of the program.”

Technology 56

Technology Marketing Loyalty Programs Multi-Channel 56

John Paul

JULY 17, 2018

Premier worldwide leader in loyalty solutions and brand hospitality to serve Asia Pacific clients across banking, luxury, technology, automotive, FMCG and hospitality sectors. John Paul is developing omni-channel experiences for the customers leveraging on capabilities in digital concierge.

Leadership 40

Leadership Automotive Hospitality Travel 40

Strativity

APRIL 27, 2023

Material works with some of the largest and most innovative restaurant brands. Using that information, our focus is to provide strategies for growth and long-term customer retention while serving as a partner in disruption for challenger brands looking to uncover new growth by reshaping the restaurant category.

2022 52

2022 E-support Roadmap Download 52

Strativity

APRIL 27, 2023

Material works with some of the largest and most innovative restaurant brands. Using that information, our focus is to provide strategies for growth and long-term customer retention while serving as a partner in disruption for challenger brands looking to uncover new growth by reshaping the restaurant category.

2022 52

2022 Roadmap Customer Relationships Brands 52

Retently

MARCH 18, 2019

Well, by far the most effective way to measure customer satisfaction and loyalty is via the Net Promoter Score. After all, brands with high customer retention are usually companies with high NPS score. High Customer Retention and Growth. Tesla was actually no #1 in the 2016 Annual Owner Satisfaction Survey.

Net Promoter Score 133

Net Promoter Score NPS Customer Retention Loyalty 133

Bold360

APRIL 27, 2017

Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights. engender loyalty! Customer service in travel and tourism clearly needs to follow your customer wherever they might be.

Tourism 56

Tourism Travel Customer Service E-support 56

Currency Alliance

OCTOBER 11, 2018

Countless articles have been written about enhancing the hotel customer experience (CX) with technology. On the contrary, the hotel remains a highly valued experience offering. Phocuswright also reports that established hotel brands have found this a difficult challenge to answer. But there is a bigger story.

Hotels 40

Hotels Hospitality Loyalty Travel 40

Currency Alliance

MARCH 9, 2021

Headless loyalty systems are API-first loyalty platforms that enable any customer-facing platform to integrate loyalty marketing functionality into their Customer Experience (CX) via API. The transformation has started, but will soon accelerate rapidly. What does ‘headless’ mean?

Loyalty 59

Loyalty Customer Engagement Engagement Banking 59

Gainsight

APRIL 23, 2021

Their renewal rate accuracy caught Nick’s interest and how Sabina operationalized a brand new customer journey for Mavenlink. Sabina: At Mavenlink, I oversee the adoption, expansion, renewal, and loyalty programs. Additionally, I built the third division this last year, the business’s community and loyalty arm.

Customer Journey 76

Customer Journey Loyalty Programs Measurement Sales 76

Thematic

DECEMBER 5, 2018

Think customer loyalty programs are all about getting generic discounts, points and rewards? Today, it’s more about offering customers something as personalized as possible, so that they feel truly special. Customers are less likely to churn if they are similar to your primary target customers. Think again.

Customer Retention 96

Customer Retention Competitive Advantage 2017 2014 96

Comm100

JUNE 13, 2018

A difficult shopping experience during the holiday season can leave customers with a bad taste in their mouth – and businesses with a bad rap. Put the customer experience at the forefront of your priorities, and make purchasing a breeze by removing any friction from the buying experience.

E Commerce 54

E Commerce E-support Social Media Retail 54