Second to None

APRIL 6, 2018

Consumers experience such a vast amount of communication and information constantly in modern society, and any way that your brand can stand out in the mind of your consumers can be essential to your brand’s retention rate. Check out the following three methods that your brand can employ, written by Ilya Pozin for Inc. ,

Brands 61

Brands Customer Centricity Voice of Customer Consumers 61

Kustomer

APRIL 23, 2020

As they discussed customer experience, Joe said, “Mary, when people talk about customer experience, they’re talking about something entirely different than what I’m talking about.” However, Joe’s understanding of customer experience is centered on the value of “time well spent”.

Customer Satisfaction 52

Customer Satisfaction Definition Customers Customer Service 52

Second to None

APRIL 9, 2018

Measuring what the most successful brands are doing in any industry can serve as a great source of information for your organization. One recent initiative that organizations can learn from was implemented by the luxury brand Sephora. Loyalty is a data-driven ecosystem, so that’s hugely powerful.””

Brands 54

Brands E Commerce Retail Loyalty 54

Second to None

MARCH 9, 2018

Customer expectations within the social media space are changing as the technology platforms become more integrated in society. Specifically, the ability to provide a high level of customer service can help improve the way that online consumers perceive your brand. Brands have a lot of work to do to meet these expectations.

Social Media 69

Social Media Customer Service 2018 Brands 69

Second to None

MARCH 12, 2018

Customer Experience measurement programs usually share the over-arching goal of capturing an accurate understanding of how, when and why customers purchase a product. Despite what they have in common, they could be very different customers once we dig into the details. How do I get smarter about them through their connections?

Brands 54

Brands Voice of Customer Connections Events 54

Second to None

MARCH 5, 2018

Too often, brands will create an over-arching strategy that places profit as the number one priority. Brands that do manage to place providing value to customers at the center of their strategy will be revealed as leaders in their respective industries. Channel P&Ls Versus Customer P&Ls .

Brands 54

Brands E Commerce Retail ROI 54

Second to None

FEBRUARY 23, 2018

Advanced technology has opened up a new world of brand-to-customer communications, but simply upgrading your CX infrastructure is not enough to become an industry leader. Zappos also uses analog personal communications with branded thank-you notes decorated with employee-created doodles.

Technology 54

Technology Brands Voice of Customer Communication 54

Second to None

APRIL 11, 2018

Consumer preferences are continually shifting, and brands that manage to update their CX platform to meet this moving target are positioning themselves to provide a great value to customers. Check out the following five trends in the Customer Experience world, curated by Dom Nicastro for CMSWire.

Customer Experience 54

Customer Experience 2018 Voice of Customer 2017 54

Waypoint Group

MAY 25, 2018

For four days, the biggest brands, the brightest minds, and Medallia partners and customers congregated to discuss best case practices and different strategies that enhance the customer experience for patrons and clients alike.

2018 66

2018 Customer Centricity B2C B2B 66

Second to None

MARCH 30, 2018

Creating a great Customer Experience can serve as a huge differentiator between your brand and the rest of the competition, but it can be very challenging to establish this level of service. I’ve never been able to thank the individual who helped me, but this kind of customer experience is unforgettable.

Customer Experience 112

Customer Experience Airlines Brands Voice of Customer 112

Second to None

FEBRUARY 21, 2018

However, as the world becomes increasingly via digital pathways, there is less of an opportunity to carve out a niche space for your brand. As a result, every brand needs to effectively curate an omnichannel Customer Experience if they hope to compete. Craddock: These would fall into the following three areas.

Omnichannel 54

Omnichannel Brands Retail Consumers 54

Second to None

OCTOBER 16, 2018

The holiday season is approaching and it can help determine whether 2018 was a year of growth or stagnation for your retail brand. New technologies have shifted consumer expectations, changing the necessary preparatory work that a brand must complete to ensure a bountiful holiday season.

Customer Engagement 67

Customer Engagement Engagement Retail Voice of Customer 67

Second to None

APRIL 4, 2018

Creating loyalty amongst your target customers serves a challenge for brands in any industry, and ultimately, those organizations that do inspire customers to return to their brand are positioning themselves for continued success. How are retailers working to retain customers and maintain a loyal customer base?

Retail 54

Retail 2017 2018 Voice of Customer 54

Second to None

SEPTEMBER 20, 2018

It’s no wonder then that as customer habits transitioned further towards mobile, Google answered. On the March 26th of 2018, Google announced that they were rolling out mobile-first indexing. The best eCommerce brands are completing mobile-first indexing when designing their digital brand experience. Let’s dive in.

Customer Experience 54

Customer Experience 2018 Customer Journey Mapping Voice of Customer 54

Second to None

JUNE 7, 2018

Creating a lasting impression in the minds of your target customers can be a daunting task for brands across different industries. Creating an online experience that pushes customers further along their path-to-purchase can be a differentiator between growth and stagnation. 1,2,3,4 [link].

Social Media 59

Social Media Voice of Customer Brands Consumers 59

Second to None

APRIL 16, 2018

Simply collecting data about how customers are interacting with your brand is not enough to curate a leading CX platform. Ultimately, your brand needs to possess the appropriate level of expertise to produce actionable outcomes from the information you collect. The customer has to come first.

Call Center 54

Call Center Measurement Brands Customer Centricity 54

Second to None

MARCH 13, 2019

Salesforce research revealed that 58 percent of consumers find a personalized experience very important when interacting with a brand. [1] 1] While it may seem impossible to deliver a one-to-one customer experience to every individual, utilizing personal customer data helps to form a realistic approach to such a feat.

Customer Experience 82

Customer Experience Multi-Channel Consumers Customer Centricity 82

Second to None

MARCH 19, 2018

Every moment along the customer journey can impact the way customer’s perceive your brand, including moments in which there isn’t even a direct interaction with an employee. As the Internet of Things becomes more commonplace than ever before, customers have altered expectations than in the past. ” 2. .

Voice of Customer 59

Voice of Customer Brands 2018 Customer Journey 59

Second to None

JANUARY 22, 2019

Too often, brands blame a lack of technology or resources for their organizational problems. Rather than focus on the new tech that could be implemented to improve the Customer Experience, check out the following organizational philosophies written by Randy Pennington for the Huffington Post. Ease of use will be the driving factor.

2005 48

2005 Telecommunications 2018 Voice of Customer 48

Second to None

FEBRUARY 19, 2018

Personalization can serve as a differentiator for your brand’s Customer Experience platform, but there is a fine line between providing a uniquely specific service and creating an invasive perception of your brand. Companies that think they’re good at listening to their customers often pay attention to the wrong things.

2018 59

2018 Retail Brands Consumers 59

Second to None

FEBRUARY 6, 2019

Research revealed little to no improvement in customer experience over the course of 2018 [1]. Shaw argues that in order to see tangible improvements in customer experience, companies must be willing to disrupt the status quo of their organization. 2] His take? Companies are afraid to make big changes. 1] [link]. [2]

Customer Experience 67

Customer Experience Voice of Customer Innovation Consumers 67

Stella Connect

OCTOBER 26, 2021

Call center performance management has, for many brands, changed little over the years. Managers spend their days coaching and training their team on brand standards, best practices, and overcoming common customer issues. 4 Business Benefits of Using Customer Feedback in Call Center Performance Management.

Call Center 52

Call Center Management Contact Center Feedback 52

Second to None

MARCH 14, 2018

By converting these channels into experiential destinations, you are proving to your customers that your relationship goes beyond simply being transactional. Effective measurement of event ROI depends on how the brand defines success. Is the point to increase brand awareness or social reach? Build long-term customer connections.

ROI 54

ROI Events Social Media Return on Investment 54

Second to None

MARCH 26, 2018

Any Customer Experience platform will attempt to excel in these fields, because engaged and satisfied customers are consistently coming back to your brand, and usually bringing along their personal network. examples of brands doing this well online. What’s the difference between a consumer and a customer?

Consumers 54

Consumers User Experience Brands Voice of Customer 54

Second to None

MARCH 21, 2018

Brands that operate in the B2B space have just as much of a responsibility to provide a great Customer Experience to their users than traditional B2C organizations. The ability to capture the voice of your customer and act on these insights can separate your brand from competitors in the industry. Example?

B2B 59

B2B B2C Transportation Voice of Customer 59

Second to None

APRIL 2, 2018

Establishing a level of Customer Experience performance that contributes to high retention rates will ultimately be the differentiator between your brand and the competition. on April 2, 2018: “ Customer acquisition is an ongoing challenge. I use the Pareto principle to evaluate customer strategies.

Omnichannel 54

Omnichannel Brands Voice of Customer Customers 54

Second to None

MARCH 28, 2018

Encouraging excellent relationships with customers can be a significant differentiator across almost every industry. Customer retention is a key signifier of a high-performance CX platform, and your brand’s ability to provide the unique value desired by your target customers.

Net Promoter Score 59

Net Promoter Score NPS Voice of Customer Customers 59

Second to None

MARCH 7, 2018

The ability to curate high levels of customer engagement can help brands to increase their customer retention rate, which can have a direct impact on overall profitability. To learn more about customer engagement strategies, check out the following piece written by Kenneth Adams for Forbes. Get after it.

Customer Engagement 54

Customer Engagement Engagement Voice of Customer Brands 54

Second to None

APRIL 24, 2018

The following article is a guest post submitted by Jim Rulison from Media Loop , an organization dedicated to helping brands reach more prospects, optimize their strategize and increase sales: If you are interested in submitting a guest post to the Second To None blog, please reach out to danielb@secondtonone.com with your idea.

Marketing 59

Marketing Advertising Social Media Voice of Customer 59

Second to None

FEBRUARY 8, 2018

The ability to push your organizational website to the top of related search queries can serve as a huge positive for your online customer acquisition rates. However, it can be challenging to determine what exact keywords your brand should target and what copy you need to include in your ad in order to get the most possible site visitors.

Consumers 67

Consumers Voice of Customer Brands Marketing 67

SurveySensum

JULY 14, 2020

Customer Experience – The new focus of 2020! Customer Experience has become a top priority for businesses in 2020. It is now considered to be the key brand differentiator and a critical factor for your brand’s success and revenue growth. Lynn Hunsaker – CXPA Board, Customer Experience Leader, Trainer, Author

2020 132

2020 Customer Experience Magazine Consulting 132

Team HGS

FEBRUARY 13, 2018

We started by gathering new “findings within the findings,” by polling attendees with a basic CX assessment: “Have you had a frustrating customer experience in 2018?” The majority of our attendees—46%, responded “Customer Satisfaction,” with 38% prioritizing “Net Promoter Score” and 15% answering “Customer Effort.”

Customer Service 40

Customer Service Net Promoter Score Contact Center NPS 40

Storyminers

JULY 6, 2020

His clients range from large, publicly traded companies to leading professional service firms and fast-growth and established small businesses including Apple, Diesel, Freshworks, KFC, Pearson, Shell etc… plus lots of smaller brands and SMEs. Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders.

Customer Service 59

Customer Service Customer Experience Magazine Books 59

Storyminers

JULY 6, 2020

His clients range from large, publicly traded companies to leading professional service firms and fast-growth and established small businesses including Apple, Diesel, Freshworks, KFC, Pearson, Shell etc… plus lots of smaller brands and SMEs. Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders.

Customer Service 52

Customer Service Customer Experience Magazine Books 52

Doing CX Right

JULY 24, 2019

Is “Net Promoter Score,” otherwise known as “NPS,” a good measurement of customer satisfaction. Many customer experience (CX) experts say yes. They depend on NPS as a sole metric to determine customers’ perceptions and feelings about their brand. Stacy : (01:08) I joined Schindler summer of 2018.

NPS 40

NPS Measurement Net Promoter Score Customer Satisfaction 40

COPC

NOVEMBER 13, 2019

driving products and operations with customer experience, Du Duo has led the centre to offer standard, transparent and consistent services to customers, helping to make Shouqi Limousine and Chauffeur a brand that stands out with quality and warmth. Our statement of direction is, “Make satisfaction a habit.”

Customer Satisfaction 8

Customer Satisfaction Voice of Customer Consulting Transportation 8