Black Friday: Is the Humble SMS the Secret Weapon for Brands Managing Customer Service Volumes This Year?
CSM Magazine
OCTOBER 25, 2022
James O’Hare, managing director of LINK Mobility , says great communications will be critical. We’ve already started to see brands spread bet and offer discounts of 25% or more to entice customers and manage this longer tail of buying. This is indicative of the financial pressures that brands face too.
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