Remove 2024 Remove Customer Engagement Remove Innovation Remove Marketing
article thumbnail

8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

To consider a loyalty topic to be a ‘trend’, it needs to be on the roadmap during 2024 for at least 25% of leading loyalty programs and on the radar for at least 50% of companies. Focusing on saving customers time and money, while associating your brand with positive experiences will always be key objectives.

2024 59
article thumbnail

Announcing the 2024 Blueshift Omnies Winners

Blueshift

We are excited to officially announce the winners of the 2024 Omnies Awards. These awards celebrate marketing excellence in delivering personalized, customer experiences using data and AI. The winners were announced at our Engage conference, held today in San Francisco.

2024 59
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best AI Knowledge Platform for 2024 and Beyond!

eGain Blogs

With Gen AI helping automate many tasks in the knowledge lifecycle management, KM has become white hot in 2024! And customer service is one of the sweet spots for Gen AI and KM innovation. Knowledge management was red hot last year as companies realized its importance in the new remote and hybrid work era.

2024 72
article thumbnail

5 Customer Engagement Metrics to Watch Out for in 2024

SurveySensum

And to do that you need to track your customer engagement metrics , using a robust customer feedback tool. Because these metrics serve as the compass guiding your business toward understanding, measuring, and enhancing interactions with your customers. 5 Customer Engagement Metrics to Watch Out for in 2024 1.

Metrics 52
article thumbnail

Top 5 Customer Service & CX Articles for Week of March 18, 2024

ShepHyken

KCI Survey: Swifties, the BeyHive and BravoCon Demonstrate the Power of Superfans by Alicia Esposito (Retail TouchPoints) “Brand fans” are definitely loyal customers, but not all loyal customers are brand fans — and for many marketing and brand teams, driving relevance and impact means activating and leveraging those brand fans and superfans.

2024 80
article thumbnail

5 New Year’s Resolutions for Exceptional CRM Marketing

Optimove

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. To ensure your customers keep coming back, make a pledge to follow these marketing resolutions in 2024.

article thumbnail

The Power of Post Purchase Journeys: How Jabra Unleashed LTV and Customer Engagement

Optimove

Brands do not have direct access to their end-user customer data. Jabra, an audio equipment manufacturer, uses an innovative approach to post-purchase journeys that demonstrates the bridge to close this manufacturer-to-end-user data gap.