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100+ social media statistics to help your marketing in 2023

BirdEye

We’ll explore key trends such as user demographics and advertising across platforms as well as share our first-party data to help you gain insights for your own social media marketing strategy. Nearly 60% of marketers believe that social media marketing is a “very important” asset to their overall marketing strategy.

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eCommerce Brands Winning Market Share with Social Insight

NetBase

Able to stay one step ahead of consumers, offering what they want, when they want it, ecommerce brands using social insight have early access to consumer conversation and are winning market share. Staying on top of today’s social commentary is vital to the heartbeat of any good business, company or brand. billion in 2024.

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5 Top Customer Service Articles of the Week 10-25-2021

ShepHyken

Reports and Data expect the global chatbot market to reach $10.08 billion by 2026, representing a 30.9% billion market of 2018. Braden Kelley) Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs. What is Brand Loyalty and How Can You Build It?

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Why Your Brand Needs a Total Experience Strategy

CSM Magazine

In doing so, brands can facilitate a single streamlined experience that creates greater consistency and efficiency in each interaction across every business segment, function, and technology interface. One of the biggest mistakes I see brands make is skipping over the strategy phase and going right into execution mode. Why is this?

Brands 59
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The Future of Customer Service: AI and Human Collaboration

Playvox

Bots have enabled sales and marketing teams to let potential customers learn about a company’s business or service without having to directly interact with a live person. Finally, another change in customer service has been the overwhelming number of channels that many customers may use to contact their favorite brands.

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Optimove 2023 Year-end Letter to Stakeholders 

Optimove

To the Stakeholders of Optimove: At Optimove, we have the job of ensuring that leading brands create deep, lasting relationships with their consumers. We are grateful for the enduring trust of these brands, many of which have been with us for more than a decade.

2023 52
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9 Important social media trends you need to know in 2023

BirdEye

They’ve continued to invest in their ad platform, allowing businesses to bolster their brand awareness. TikTok saw a whopping $4 billion in advertising revenue in 2021 alone, and that number is expected to triple by 2026. Invest in TikTok ads to get your brand and products in front of your followers’ eyes.