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It’s Not Really Free Delivery!

ShepHyken

But some brilliant marketers must think the public won’t know the difference. It’s in the price you pay. I’m okay with that, and it’s actually a pretty good marketing strategy that works. It markets the heck out of Two Bags Fly Free®. It’s not free if you have to pay $99 for it! It’s not really free. Either way, I’m happy.

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5 Top Customer Service Articles For the Week of December 21, 2020

ShepHyken

Airline Customer Service Improved In 2020. Forbes) Airline customer service improved in 2020, rising to its highest level since 1994. My Comment: Did satisfaction ratings in the airline industry really go up? Sometimes your best marketing and advertising comes from your customers.

2020 156
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5 Top Customer Service Articles for the Week of September 16, 2019

ShepHyken

Delta Just Gave A Simple, Stunning Explanation For Why It’s Successful (And Why American Airlines Isn’t) by Chris Matyszczyk. My Comment: Full disclosure: I do most of my flying on American Airlines. Six Tips for Creating a Stellar Customer Experience on Multiple Marketing Channels b y Chanell Turner.

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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Social Proof. Finish Strong.

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5 Top Customer Service Articles For the Week of June 5, 2017

ShepHyken

Airlines in search of customer loyalty need to do more than improve service b y Nick Francis. The Hill) In the wake of recent incidents and subsequent PR nightmares — not to mention congressional tongue-lashings — airlines are attempting to make up for their customer service shortcomings.

2017 74
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5 Top Customer Service Articles for the Week of November 26, 2018

ShepHyken

My Comment: This short article reminds us that no matter how much you are investing – or plan to invest – in technology to deliver a better customer experience, your first investment should be in the morale of your people. Customer Retention Made Easy by Samir Palnitkar. Customer Experience by Tom Fishburne.

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Do Loyalty Programs Really Create Loyalty?

ShepHyken

A Wikipedia definition of a loyalty program summed it up well: Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program. Structured marketing strategies.” I’m good with that.