CX University

NOVEMBER 21, 2020

Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. Ask five different people what customer experience means to their brand and you would probably get twice as many correct, but different answers. This list goes on. The truth must be told.

Net Promoter Score 98

Net Promoter Score Brands Loyalty Programs Loyalty 98

Strativity

MAY 25, 2023

This article was originally published by QSR ( PDF ) on May 25, 2023. As delivery apps grow in popularity, they will remain a go-between for the customer and the brand, leading to margin erosion for restaurants. To combat this, brands must de-emphasize reliance on these providers and take back their customer relationships.

Brands 52

Brands Loyalty Programs E-support 2022 52

ShepHyken

SEPTEMBER 9, 2019

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. When Loyalty Rewards Expire, So Does A Customer’s Loyalty by Dan Gingiss. It should be a seamless brand experience.

Article 94

Article 2019 Customer Service Loyalty Programs 94

Beyond Philosophy

MAY 10, 2017

If you’re like me, you have loyalty cards for three different supermarkets, a half dozen airlines, several hotels, a dozen or so assorted retailers and the local frozen yogurt shop. No of course not, and that’s the problem with calling these pieces of plastic “loyalty cards.” What is Loyalty Anyway? That’s loyalty.

Loyalty 138

Loyalty Loyalty Programs Airlines 2012 138

ShepHyken

NOVEMBER 18, 2016

This week on our Friends on Friday guest blog post my colleague, Timi Garai, discusses the power of millennial moms and how to gain their loyalty. This article shares some powerful statistics that will make you sit up and take notice. So let’s take a look at some smart tactics that can help you earn their long-lasting loyalty!

Loyalty 118

Loyalty Retail Blog Loyalty Programs 118

Currency Alliance

JULY 16, 2020

This article explains how loyalty partnerships among complementary brands can produce more comprehensive customer understanding that drives down cost while strengthening engagement – and how to apportion loyalty investments. Long-Term Rewards Are Losing to Short-Term Thinking. It may, or may not be yours.

ROI 52

ROI Loyalty Loyalty Programs Rewards Programs 52

ShepHyken

OCTOBER 13, 2017

This week we feature an article by Jess Mizerak discussing the future of brand loyalty and how to continue to be successful in the world of E-commerce. That’s what your loyalty program should do. – Shep Hyken. So, what’s the future of brand loyalty? Is your brand eco-focused?

Customer Centricity 73

Customer Centricity Loyalty E Commerce Loyalty Programs 73

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

JANUARY 22, 2020

The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. That ought to make your job easier.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

CSM Magazine

NOVEMBER 25, 2021

It takes a lot to earn your client’s trust and loyalty, so once you bring them into your company’s ecosystem, the last thing you want is to see all your efforts go to waste. Some entrepreneurs emphasize the clients’ first experience with the brand, so they feel as encouraged to come back as possible. Don’t Forget About Referrals.

Loyalty 52

Loyalty Rewards Programs Reference Social Media 52

ShepHyken

APRIL 20, 2020

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Loyalty programs boost businesses’ ability to keep customers by Jill Young Miller. This article brings that concept back.

Article 64

Article 2020 Loyalty Programs Customer Service 64

CSM Magazine

MARCH 22, 2024

Simplicity breeds familiarity, and familiarity breeds loyalty. This way, whenever they need a new line of credit or want to try a cash-back card, your brand will be first on the list. Other Retention Tactics That Work Easy-to-use credit options are a great tool in a financial company’s toolkit, but customers’ loyalty doesn’t come easy.

Customer Retention 52

Customer Retention Rewards Programs Financial Loyalty 52

ShepHyken

NOVEMBER 25, 2022

This week, we feature an article by Deniz Kuran, Head of Marketing at Idiomatic , an organization that helps companies understand their customers by translating customer feedback into actionable data. Essentially, transactional vs. relational customer service is the difference between a one-time purchase and lifelong customer loyalty. .

Customer Service 76

Customer Service E Commerce Rewards Programs Customer Relationships 76

CSM Magazine

AUGUST 21, 2023

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. This article will provide you with ten effective ways to improve your retail customer engagement efforts.

Retail 52

Retail Customer Engagement Engagement Social Media 52

Currency Alliance

JUNE 11, 2019

Part of the solution is to take on some of the characteristics of a challenger bank – but that space is already crowded with lookalike competitors, and straying too far along this path may create branding problems for a venerable institution. This led many banks in Europe to close their rewards program over the past three years.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

CSM Magazine

JANUARY 9, 2023

It helps to build brand loyalty and trust. This helps with branding and gives the customer a sense of consistency. The scores can help an organization plan its training or rewards programs. This can ease pressure on the organization, especially during times of disaster recovery. Personalizing Customer Support.

Customer Relationship Management 93

Customer Relationship Management Customer Relationships Management Rewards Programs 93

Totango

AUGUST 23, 2022

In this article, we’ll cover what you need to know about B2B customer journey touchpoints and how to plan them out to deliver tremendous customer success. B2B customer journey touchpoints are occasions when business customers interact with a brand. Loyalty and advocacy. What Are B2B Customer Journey Touchpoints? FAQ guides.

Touchpoint 116

Touchpoint Customer Journey B2B Customer Journey Mapping 116

CSM Magazine

JANUARY 2, 2023

Repeat customers not only buy more, but they also often serve as unofficial brand ambassadors. If you want to convince your customers to give you their loyalty, you’re going to need to understand what they want, so you can give it to them. Reward Customer Loyalty. Build a Community Around Your Brand.

Rewards Programs 52

Rewards Programs Loyalty Customer Service Customers 52

Up Your Service

MAY 3, 2017

Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. But a whole other degree of devoted customer exists: The brand evangelist, described as the kind of traveler who feels so connected to a company that they proactively share their positive experiences with others.

Hospitality 74

Hospitality Travel Brands Airlines 74

CSM Magazine

JUNE 17, 2021

The study also reveals that the customers having positive emotions for certain brands are more likely to be loyal. Many businesses offer free memberships and loyalty cards to their regular customers. For happy customers, keep rewarding them from time to time. So, how to delight customers on an emotional level? Use Live Chat.

Social Media 98

Social Media Advertising Rewards Programs Consumers 98

Beyond Philosophy

OCTOBER 30, 2017

Loyalty Points Don’t Lead to True Loyalty. But true loyalty can’t be bought with rewards perks. You’ve got to consistently provide an experience that makes customers want to be loyal to your brand. In taking the rewards experience approach, hotels are making a perfectly rational assumption. Outrageous!

Hotels 127

Hotels Travel Rewards Programs Loyalty 127

ShepHyken

MAY 30, 2022

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. This is Where Rewards Programs Lose Most of Their Members by Jenn McMillen. My Comment: If you have a rewards program, is it working?

Article 13

Article 2022 Customer Service Rewards Programs 13

Totango

MAY 6, 2021

Customer retention refers to the act and process of keeping customers as loyal repeat buyers who are likely to promote your brand to others. This empowers you to keep more of your current customers as well as transform your customers into enthusiastic promoters of your brand inclined to bring you qualified referrals.

Customer Retention 74

Customer Retention Net Promoter Score Customer Journey Reference 74

BirdEye

FEBRUARY 13, 2024

This blog looks at how strategic chiropractor marketing can effectively address the issues of limited awareness, attract more patients, and build loyalty through reputation management. Build patient loyalty: Marketing reinforces your expertise and the value you provide. Table of contents Why do chiropractors need marketing?

Marketing 58

Marketing Social Media Healthcare Multi-Channel 58

Optimove

JULY 18, 2023

Consider implementing cashback programs, where players receive a percentage of their losses back as a reward, and develop robust loyalty reward programs that offer exclusive perks, personalized offers, and VIP treatment to loyal and genuine players.

Rewards Programs 40

Rewards Programs Loyalty Loyalty Programs 2022 40

BirdEye

FEBRUARY 19, 2021

Remember that you’re dealing with customers who may not be familiar with your brand. Consider displaying “Popular Dishes” at the very top and limiting your usage of brand-specific terms. . Build an effective loyalty program. With a loyalty program, you can make sure that you’re always your customers’ first choice.

Loyalty Programs 93

Loyalty Programs Rewards Programs Social Media Loyalty 93

delighted

JUNE 1, 2022

Most importantly, a high lifetime value shows a degree of brand loyalty. For the second part of the formula, you need to dive into your figures and calculate how long the average customer has a relationship with your brand. True data-driven companies don’t predict what customers find valuable about their brands.

Net Promoter Score 71

Net Promoter Score Customer Retention Loyalty Customers 71

ShepHyken

JULY 6, 2018

This week we feature an article by Natasha Postolovski who shares the idea of using sales contests to help motivate a higher level of customer experience at your organization. – Shep Hyken. Loyalty and rewards programs. For more articles from Shep Hyken and his guest contributors go to customerserviceblog.com.

Sales 71

Sales Blog Net Promoter Score Customer Experience 71

delighted

NOVEMBER 20, 2020

Customer experience must now be consistent across all touchpoints to ensure customer needs are being met wherever customers choose to interact with your brand. Successful retail brands will outpace their competition by reaching customers with both physical and digital presences. Brick and mortar, or digital?

Retail 70

Retail 2021 Customer Experience Omnichannel 70

CSM Magazine

MAY 24, 2021

Since the COVID-19 pandemic began, brands and businesses have been compelled to re-evaluate their marketing strategies and business landscapes. If your customers regularly receive alerts from your brand, they’ll surely remember it and you get to keep the customer engagement alive. Improve Your Loyalty Program.

Customer Engagement 52

Customer Engagement Engagement Social Media E Commerce 52

GetFeedback

FEBRUARY 2, 2020

Customer loyalty is at its most basic definition when customers are likely to continue to do business with you. Different companies measure their customer loyalty differently, but an easy way to do it is by looking at a customer’s purchases over their lifetime. The same goes for customer loyalty and its importance.

Loyalty 170

Loyalty Loyalty Programs Rewards Programs Social Media 170

delighted

NOVEMBER 5, 2019

Customer experience must now be consistent across all touchpoints to ensure customer needs are being met wherever customers choose to interact with your brand. Successful retail brands will outpace their competition by reaching customers with both physical and digital presences. Customer loyalty and retention.

Retail 40

Retail 2020 Customer Experience Omnichannel 40

CX Journey

JULY 13, 2017

I recently saw a note from a reporter with a reputable online publication asking for sources who had used company perks, as well as apps to track rewards and perks in the workplace, noting that he was writing an article about employee engagement. One has nothing to do with the other. What is Employee Engagement?

Engagement 51

Engagement Rewards Programs Airlines Feedback 51

SurveySparrow

JANUARY 14, 2020

But it’s certain that having a loyal base of customers who are happy to rally around you is the best thing that you can possibly have for your brand. It will not only help with your brand building, but it will be a fantastic force for your customers to engage with you. #3 5 Set up a loyalty reward program.

Customer Retention 52

Customer Retention Feedback Loyalty Programs Roadmap 52

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Big brands mimicking strategies pioneered by upstart challengers.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

SmartKarrot

APRIL 22, 2022

Using these, you can make sure that the customers get to familiarize themselves with the product/service and thus earn their loyalty. Brand or business communities are especially important for B2B companies. Surprise is something that can bind your customers to your brand. Design a reward program.

Customer Retention 10

Customer Retention B2B White Paper Rewards Programs 10

Retently

MARCH 18, 2024

Through carefully crafted service survey questions, businesses can glean insights into customer sentiment, measure the impact of their customer service team, and understand the shades of customer satisfaction and loyalty. Thus, businesses use three main types of customer service surveys to measure customer satisfaction and loyalty.

Customer Service 130

Customer Service Net Promoter Score Customer Service Representative NPS 130