CSM Magazine

OCTOBER 4, 2023

Loyalty schemes have been around a lot longer than you think, going back even further than the frequent flyer programmes that took off in the late 1970s. Hamish Sherlock of Applause , explains how to build a next-generation loyalty scheme. Do your customers value the rewards the scheme provides?

Loyalty 59

Loyalty Banking Airlines Travel 59

ShepHyken

APRIL 17, 2020

This week we feature an article by Rakshit Hirapara , a content marketer at LoyaltyXpert. He shares different strategies businesses should implement during a world crisis in order to gain and retain customer loyalty. What do you do in the interim to gain and retain customer loyalty? COVID 19 is proving to be like an earthquake.

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Loyalty Rewards Programs Loyalty Programs 2021 125

ShepHyken

SEPTEMBER 9, 2019

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. When Loyalty Rewards Expire, So Does A Customer’s Loyalty by Dan Gingiss. This short article will give you some answers.

Article 93

Article 2019 Customer Service Loyalty Programs 93

Beyond Philosophy

MAY 10, 2017

If you’re like me, you have loyalty cards for three different supermarkets, a half dozen airlines, several hotels, a dozen or so assorted retailers and the local frozen yogurt shop. No of course not, and that’s the problem with calling these pieces of plastic “loyalty cards.” What is Loyalty Anyway? That’s loyalty.

Loyalty 137

Loyalty Loyalty Programs Airlines 2012 137

ShepHyken

NOVEMBER 18, 2016

This week on our Friends on Friday guest blog post my colleague, Timi Garai, discusses the power of millennial moms and how to gain their loyalty. This article shares some powerful statistics that will make you sit up and take notice. So let’s take a look at some smart tactics that can help you earn their long-lasting loyalty!

Loyalty 118

Loyalty Retail Blog Loyalty Programs 118

Currency Alliance

JULY 16, 2020

This article explains how loyalty partnerships among complementary brands can produce more comprehensive customer understanding that drives down cost while strengthening engagement – and how to apportion loyalty investments. These collaborations allow members to earn and redeem reward currencies across a spectrum of brands.

ROI 52

ROI Loyalty Loyalty Programs Rewards Programs 52

CSM Magazine

DECEMBER 7, 2021

Building customer loyalty is quite essential for companies, regardless of their sizes. Clever Ways to Increase Client Loyalty in Your Business. Building customer loyalty takes time and needs an entrepreneur to fully commit to it. Create Different Customer Reward Programs. Make Your Customers’ Experience Better.

Loyalty 52

Loyalty Rewards Programs Fashion Customers 52

ShepHyken

NOVEMBER 26, 2018

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. My Comment: If employee engagement is important to you, then this may be one of the most important articles you read this year.

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Article 2018 Customer Service Airlines 80

PK

MAY 12, 2020

Those brands who invest in their mobile technology and focus on the digital consumer experience differentiate themselves in the marketplace and endear themselves to their consumers – especially their loyalty members. Its loyalty-building aspects don’t end there, though. Think beyond discounts and cashback. Focus on convenience.

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Loyalty Loyalty Programs Apparel Rewards Programs 52

CSM Magazine

SEPTEMBER 6, 2021

Repeat customers will be responsible for most of your profits and, as such, it’s especially important to take steps to increase customer loyalty for your business. Having a high level of customer loyalty won’t just boost your sales and enhance your profits. Reward Your Customers For Their Loyalty.

Loyalty 52

Loyalty Social Media Rewards Programs Customer Retention 52

PK

FEBRUARY 17, 2021

When we think of bank customer loyalty, we think of rewards programs. These programs are usually associated with credit cards, and a few encompass multiple bank products. The post Five bank customer loyalty strategies to avoid appeared first on PK. The latter can […].

Banking 52

Banking Loyalty Rewards Programs Customers 52

ShepHyken

OCTOBER 13, 2017

This week we feature an article by Jess Mizerak discussing the future of brand loyalty and how to continue to be successful in the world of E-commerce. That’s what your loyalty program should do. – Shep Hyken. So, what’s the future of brand loyalty? Loyalty programs shouldn’t exist in a vacuum.

Customer Centricity 73

Customer Centricity Loyalty E Commerce Loyalty Programs 73

ShepHyken

APRIL 20, 2020

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Loyalty programs boost businesses’ ability to keep customers by Jill Young Miller. This article brings that concept back.

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Article 2020 Loyalty Programs Customer Service 64

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

CSM Magazine

NOVEMBER 25, 2021

It takes a lot to earn your client’s trust and loyalty, so once you bring them into your company’s ecosystem, the last thing you want is to see all your efforts go to waste. Others rely on customer feedback, decide to run newsletters, or invest their time in rewarding loyalty. Send Out Surveys.

Loyalty 52

Loyalty Rewards Programs Reference Social Media 52

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty marketing breaking ground in new sectors. Smarter budgeting.

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Loyalty 2019 Loyalty Programs 2018 45

CSM Magazine

MARCH 22, 2024

Simplicity breeds familiarity, and familiarity breeds loyalty. Other Retention Tactics That Work Easy-to-use credit options are a great tool in a financial company’s toolkit, but customers’ loyalty doesn’t come easy. Top-Notch Customer Service – Quick, helpful support can turn a problem into loyalty.

Customer Retention 52

Customer Retention Rewards Programs Financial Loyalty 52

CSM Magazine

FEBRUARY 14, 2017

Many organizations struggle to find ways in which they can build customer loyalty and reduce customer churn. In this article, Bob Lucas offers some proven ways to create loyal customers. Become a trusted customer resource. Customers often encounter life challenges that require expertise beyond their capabilities.

Loyalty 53

Loyalty Rewards Programs Customer Relationship Management Customer Satisfaction 53

Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

ShepHyken

NOVEMBER 25, 2022

This week, we feature an article by Deniz Kuran, Head of Marketing at Idiomatic , an organization that helps companies understand their customers by translating customer feedback into actionable data. Essentially, transactional vs. relational customer service is the difference between a one-time purchase and lifelong customer loyalty. .

Customer Service 76

Customer Service E Commerce Rewards Programs Customer Relationships 76

Currency Alliance

JANUARY 22, 2020

The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. That ought to make your job easier.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

CSM Magazine

FEBRUARY 14, 2017

Many organizations struggle to find ways in which they can build customer loyalty and reduce customer churn. In this article, Bob Lucas offers three ways to create loyal customers. Become a trusted customer resource. Customers often encounter life challenges that require expertise beyond their capabilities.

Loyalty 40

Loyalty Rewards Programs Customer Relationship Management Customer Satisfaction 40

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. 1. Looking beyond transactional rewards. One brand even overcame the persistent limitations of blockchain to run a successful trial.

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Magazine Loyalty 2019 Loyalty Programs 49

CSM Magazine

AUGUST 21, 2023

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. This article will provide you with ten effective ways to improve your retail customer engagement efforts.

Retail 52

Retail Customer Engagement Engagement Social Media 52

Strativity

MAY 25, 2023

This article was originally published by QSR ( PDF ) on May 25, 2023. But the success of these programs has as much to do with insights as technology. This puts pressure on restaurants with diluted or outdated value propositions, impersonal customer relationships, and stale rewards programs. james.lanyon@materialplus.io

Brands 52

Brands Loyalty Programs E-support 2022 52

Retently

OCTOBER 5, 2023

Understanding them becomes key to creating memorable experiences and fostering loyalty. In the simplest of terms, it’s a measure of customer satisfaction and loyalty. Given their high scores, Promoters are defined by their enthusiasm, loyalty, and genuine love for what you offer. It’s the Net Promoter Score (NPS).

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NPS Net Promoter Score Loyalty Feedback 78

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. Now, these legacy systems are showing the strain.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58

Retently

MARCH 18, 2024

Through carefully crafted service survey questions, businesses can glean insights into customer sentiment, measure the impact of their customer service team, and understand the shades of customer satisfaction and loyalty. Thus, businesses use three main types of customer service surveys to measure customer satisfaction and loyalty.

Customer Service 139

Customer Service Net Promoter Score Customer Service Representative NPS 139

CSM Magazine

JANUARY 9, 2023

It helps to build brand loyalty and trust. The scores can help an organization plan its training or rewards programs. This can ease pressure on the organization, especially during times of disaster recovery. Personalizing Customer Support. Personalizing customer support helps to meet consumer expectations and boost repeat sales.

Customer Relationship Management 93

Customer Relationship Management Customer Relationships Management Rewards Programs 93

ShepHyken

MAY 30, 2022

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. This is Where Rewards Programs Lose Most of Their Members by Jenn McMillen. My Comment: If you have a rewards program, is it working?

Article 13

Article 2022 Customer Service Rewards Programs 13

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

CSM Magazine

FEBRUARY 22, 2023

By creating a great customer experience, you can increase customer satisfaction and loyalty. Whenever possible think about using rewards programs, dynamic content, targeted emails and thank-you pages. Customer experience planning is essential to the success of any organization. Here are 10 tips for success.

Customer Experience 52

Customer Experience Rewards Programs Omnichannel Touchpoint 52

CSM Magazine

JANUARY 2, 2023

If you want to convince your customers to give you their loyalty, you’re going to need to understand what they want, so you can give it to them. Reward Customer Loyalty. Try instituting a customer reward program, with discounts available after repeat purchases. Understand What Your Customers Want.

Rewards Programs 52

Rewards Programs Loyalty Customer Service Customers 52

Beyond Philosophy

OCTOBER 30, 2017

Loyalty Points Don’t Lead to True Loyalty. But true loyalty can’t be bought with rewards perks. In taking the rewards experience approach, hotels are making a perfectly rational assumption. Hotel loyalty is a more complex subject than you might imagine. Does a better rewards program help?

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Hotels Travel Rewards Programs Loyalty 127

CX University

NOVEMBER 21, 2020

Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. On the back end of these loyalty programs, organisations have access to customer information that they harvest to deliver targeted products and services to a tailored audience.

Net Promoter Score 98

Net Promoter Score Brands Loyalty Programs Loyalty 98

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. 2020, however, seems likely to be the year in which stars align for a more profitable, productive and open future for loyalty.

Loyalty 40

Loyalty 2020 Hotels Loyalty Programs 40

Totango

AUGUST 23, 2022

In this article, we’ll cover what you need to know about B2B customer journey touchpoints and how to plan them out to deliver tremendous customer success. Loyalty and advocacy. Loyalty and Advocacy. This may happen on their initiative, or it may be encouraged through incentive offers and rewards programs.

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Touchpoint Customer Journey B2B Customer Journey Mapping 115