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An Article On Customer Experience That Actually Makes Sense

GetFeedback

If you Google customer experience you’ll get about 2,340,000,000 results—articles, videos, reports—with in-depth information about the space. This article is inspired by our own frustrations with getting to know the CX space. Customer experience is how your customers perceive their interactions with your company.

Article 337
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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

This article will walk you through how to conduct an effective competitive analysis, interpret the results, and turn those insights into actionable strategies. Sales and Marketing Strategy Analysis: Break down competitors’ sales funnels and marketing campaigns. Competitive analysis offers you this lens.

Marketing 260
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4 golden tickets to capture CX ROI

Think Customers

This article was written as part of a partnership between 1to1 Media and the European Customer Experience Organization. Talk to someone like Lynn Hunsaker and she’ll tell you there’s some 24 metrics to convey the value of the customer experience. She’s dissected and painstakingly diagrammed each one.

ROI 52
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Top 15+ Marketing KPIs to track in 2023

BirdEye

This article tells you the top marketing key performance indicators (KPIs) you must watch out for in your next marketing campaign. Some standard marketing KPI examples are leads, revenue, return on investment, etc. Sales revenue Business health is invariably measured by revenue. How to track sales revenues better?

2023 52
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Customer Success Articles that are Certified Classics - Part 3

Amity

Issue 77 - Customer Success Articles that are Certified Classics (Part 3). How do we decide which articles are Customer Success Classics? Well, to become certified classic, an article must be written well, easy to read, and most importantly, feature great content. Get your free Customer Success Hero shirt!

Article 48
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3 Things CMOs Should Do During an Economic Downturn

Totango

The primary mission of a Chief Marketing Officer (CMO) is to foster growth, attract new leads, and increase sales by effectively communicating the value the company’s products and services can provide. Maximize Your Return on Investments. See for yourself by signing up for Totango for free today!

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How to Create a Voice of Customer Template for Your Business

Lumoa

It will help you gather valuable feedback, identify customer pain points, and work towards better solutions. This article will explain what VoC is, how to use it, and tips on creating your own voice of customer template for your business. In This Article: What is Voice of Customer(VoC) and Why Is It Important?