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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

Each week, I read many customer service and customer experience articles from various resources. I have added my comments about each article and would like to hear what you think too. For context, these are the customers who continue to buy from you over and over again, and should account for the majority of your total sales.

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Power of Customer Insights: Strategies to Increase Your Return on Investment

CSM Magazine

Understanding customer insights is essential to maximizing the return on your business investments, as expected. And in this article, we’ll explore some strategies for using customer insights to drive meaningful growth—focusing on how companies like yours can use these powerful tools to increase their ROI significantly!

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An Article On Customer Experience That Actually Makes Sense

GetFeedback

If you Google customer experience you’ll get about 2,340,000,000 results—articles, videos, reports—with in-depth information about the space. This article is inspired by our own frustrations with getting to know the CX space. In fact, you’ll find many articles dance around this question. Heck, we’re still learning. 73% of U.S.

Article 337
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Show Me the Money: Predicting the Return on Investment for Customer Experience

Strativity

Customer experience transformations can produce benefits such as more loyal and satisfied customers; improved sales, marketing, and service capabilities; and increased employee engagement. The post Show Me the Money: Predicting the Return on Investment for Customer Experience appeared first on Strativity.

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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

This article will walk you through how to conduct an effective competitive analysis, interpret the results, and turn those insights into actionable strategies. Sales and Marketing Strategy Analysis: Break down competitors’ sales funnels and marketing campaigns. Competitive analysis offers you this lens.

Marketing 260
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Show Me the Money: Predicting the Return on Investment for Customer Experience

Strativity

Customer experience transformations can produce benefits such as more loyal and satisfied customers; improved sales, marketing, and service capabilities; and increased employee engagement. The post Show Me the Money: Predicting the Return on Investment for Customer Experience appeared first on Strativity.

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A Day in the Life of a Pay Per Sale Telemarketing Agent

Magellan Solutions

What does it look like in the shoes of a Pay Per Sale Telemarketing Agent? Pay Per Sale Telemarketing also known as pay for performance sales outsourcing is a popular service among small to midsize businesses, especially in the retail and eCommerce industry. An Insider Insight on Pay Per Sale Telemarketing. Direct Sales.

Sales 52