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Craft an irresistible referral email to boost your referral programs

BirdEye

In this article, we’ll help you to understand the impact of these types of emails and how to craft them effectively. That’s because they offer personalized incentives tailored to recipients or potential customers. This enables more sales, builds customer loyalty, and retains valuable clients.

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3 Things CMOs Should Do During an Economic Downturn

Totango

The primary mission of a Chief Marketing Officer (CMO) is to foster growth, attract new leads, and increase sales by effectively communicating the value the company’s products and services can provide. Maximize Your Return on Investments. See for yourself by signing up for Totango for free today!

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Power up your digital marketing: The game-changing guide

BirdEye

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

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How to Streamline Your Buyer Journey to Build Loyal Customers

CSM Magazine

Building a loyal customer base is essential to growing and maintaining a successful business. Loyal customers will always choose your brand over any others. They will do this based on their experience of your products, customer service and the unique qualities that set your business apart. The Buyer Journey.

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How to Create a Successful Customer Experience Strategy: A Complete Guide

CSM Magazine

In this article, we will discuss CX strategy- what it is, why you need one and how to build one for your brand. What is a customer experience strategy, and why is it important? A customer experience strategy is a plan of action to improve the overall customer experience at every touch point in the customer journey, pre and post-sales.

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Demand Generation vs Lead Generation: Understanding the Difference in B2B Marketing

SurveySparrow

Lead Generation and Demand Generation are two marketing strategies often used to attract potential customers and generate interest in a company’s products or services. In this article, we will discuss demand generation vs lead generation – everything you need to know about the difference in B2B marketing.

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Top 15+ Marketing KPIs to track in 2023

BirdEye

This article tells you the top marketing key performance indicators (KPIs) you must watch out for in your next marketing campaign. Some standard marketing KPI examples are leads, revenue, return on investment, etc. Sales revenue Business health is invariably measured by revenue. How to track sales revenues better?

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