Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. This brings significant advantages.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

ShepHyken

JUNE 21, 2021

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. The Wise Marketer) Too many reward programs solely focus on the points, rather than on the rewards their points or miles make possible.

2021 79

2021 Article Rewards Programs Customer Service 79

ShepHyken

JANUARY 2, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. Customer Loyalty Is Your Holy Grail for Success. Entrepreneur) Customer loyalty is an essential source of revenue for any business.

Article 64

Article 2023 E Commerce Customer Service 64

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Oracle

FEBRUARY 14, 2020

Loyalty, or more aptly referred to as love for the purposes of this article, is a byproduct of exceptional consumer experiences. Yet, earning loyalty – love – is particularly challenging for brands in the face of increased competition and consumer apathy. Tip #1: Invest in omnichannel retailing.

Loyalty 79

Loyalty Brands Loyalty Programs Customer Journey Mapping 79

ShepHyken

MAY 28, 2018

Each week I read a number of customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. In this article, he shares a Ritz-Carlton story, which as usual, is a model for how to deliver a memorable experience that gets talked about.

2018 77

2018 Article Customer Service Loyalty Programs 77

Lumoa

FEBRUARY 2, 2023

According to research, 95% of consumers believe customer experience is the key to brand loyalty. In This Article: What is Customer Experience and Why Is it Important? Because of this complexity, the retail customer journey must be consistent across all touchpoints (websites, apps, physical space, etc.).

Retail 94

Retail Net Promoter Score Customer Experience Loyalty Programs 94

CSM Magazine

SEPTEMBER 8, 2023

In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty. In this article, we’ll explore a few next-level approaches that are shaping the future of e-commerce engagement.

E Commerce 52

E Commerce Loyalty Engagement Customer Engagement 52

Retently

OCTOBER 1, 2018

CFN Insight – A customer journey mapping tool that makes it easy to improve the customer experience, identify touchpoints, and assign the right key decision makers to act on said customer journey touchpoints. Also, it helps you improve all touchpoints. What are Customer Journey Touch Points?

Customer Journey Mapping 93

Customer Journey Mapping Touchpoint Customer Journey Social Media 93

ShepHyken

SEPTEMBER 17, 2021

This week we feature an article by Jeff Pedowitz, ForbesBooks author of F The Funnel: A New Way To Engage Customers & Grow Revenue, and President and CEO of The Pedowitz Group. He offers five tips for brands to enhance the customer experience and in the process build brand loyalty. Great customer experience leads to brand loyalty.

Customer Experience 108

Customer Experience Loyalty Loyalty Programs Touchpoint 108

CSM Magazine

FEBRUARY 29, 2024

This will enable you to provide a seamless experience across all touchpoints. Implement loyalty programs: Use loyalty programs to gather more data on customer preferences and to reward customers for their repeat business. Personalize these programs based on customer behavior and preferences.

Omnichannel 52

Omnichannel Connections Loyalty Programs Social Media 52

Doing CX Right

AUGUST 23, 2020

ShoppingGives asked 21 Customer Experience experts about proven ways to create brand loyalty, especially during an increasingly competitive eCommerce space. It’s a great article, which includes quotes from my CX friends like Shep Hyken, Adam Toporek and others (including me). You can read the original article here.

Loyalty 52

Loyalty Brands Social Media Competitive Advantage 52

LoyaltyPlus

JULY 17, 2020

Fortunately there is a way out – loyalty programmes. South Africa has always been a brand-conscious market, but these days the consumer has become a lot more discerning and, amid the pandemic, recognises the value of loyalty rewards and programmes in the value chain, says LoyaltyPlus. These include: 1.Choose Choose a great name.

Loyalty 52

Loyalty Loyalty Programs Retail Customer Relationship Management 52

CSM Magazine

AUGUST 21, 2023

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. This article will provide you with ten effective ways to improve your retail customer engagement efforts.

Retail 52

Retail Customer Engagement Engagement Social Media 52

CSM Magazine

AUGUST 4, 2023

Imagine a scenario where a coffee shop actively engages with its customers through personalized loyalty programs, social media interactions, and timely promotions. Create a Loyalty Program Creating a loyalty program is a great way to reward your most loyal customers for their continued support of your business.

Customer Engagement 52

Customer Engagement Engagement Social Media Loyalty Programs 52

Currency Alliance

JANUARY 22, 2020

The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

CX University

NOVEMBER 21, 2020

Marketing teams use it to get to know their customers, to personalise their brand reach and encourage brand loyalty. Across this wide array of customer touchpoints, customers perceive a brand holistically and not the individual business units that make up the organisation.

Net Promoter Score 98

Net Promoter Score Brands Loyalty Programs Loyalty 98

Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. This led many banks in Europe to close their rewards program over the past three years. We will return to the power of the bank´s merchant network near the end of this article.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

ShepHyken

MAY 8, 2023

Each week, I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. This article shares some ideas on what companies do to ensure a better experience and save/repair damaged relationships.

Article 12

Article Customer Service Loyalty Programs 2023 12

ShepHyken

OCTOBER 10, 2022

Each week I read many customer service and customer experience articles from various resources. I have added my comment about each article and would like to hear what you think too. That said, this article has some great takeaways, especially if you want to be a customer-centric organization. The less good news? by Andrew Reid.

Article 12

Article 2022 Customer Service Customer Centricity 12

Currency Alliance

OCTOBER 11, 2018

Countless articles have been written about enhancing the hotel customer experience (CX) with technology. By owning this more complete customer journey, the hotel has the opportunity to deliver better experiences and to earn greater guest loyalty. Restive guests: understanding hospitality loyalty. But there is a bigger story.

Hotels 40

Hotels Hospitality Loyalty Travel 40

SurveySensum

JUNE 29, 2023

And by personalizing experiences based on individual preferences, demographics, and behavior, you can enhance customer satisfaction, loyalty, and overall engagement. It uses advanced algorithms to analyze data to deliver music aligned with individual tastes and moods, increasing loyalty and retention. And guess what?

Customer Satisfaction 52

Customer Satisfaction Insights Marketing Exceptional Customer Service 52

CSM Magazine

JANUARY 2, 2024

In this article, we will explore how casinos can use data analytics to enhance high roller customer service and ultimately drive business success. Casino websites with focus on high roller players gather information through various channels including loyalty programs, online interactions, and on-site activities.

Customer Service 52

Customer Service Entertainment Exceptional Customer Service Loyalty Programs 52

SurveySensum

JULY 4, 2023

According to a recent article, “The five disciplines of customer experience leaders” by Bain & Company , excelling in customer experience can have a significant impact on a company’s revenue. Customers have multiple touchpoints with your brand, from clicking on your website to watching a product demo or making a purchase.

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

SurveySensum

JULY 4, 2023

According to a recent article, “The five disciplines of customer experience leaders” by Bain & Company , excelling in customer experience can have a significant impact on a company’s revenue. Customers have multiple touchpoints with your brand, from clicking on your website to watching a product demo or making a purchase.

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

ShepHyken

AUGUST 28, 2020

This week we feature an article by Mathew Cooper, a Content Marketing Head at POS Plaza. Improved Customer Loyalty. So, by offering a contactless payment method, especially during this pandemic, retailers demonstrate that they value customer safety and convenience, which will increase customers’ loyalty towards their brand.

Retail 120

Retail Customer Experience Technology Consumers 120

SurveySparrow

JUNE 20, 2021

In this article, we’ll look at 15 ways companies can improve customer satisfaction in today’s customer-centric landscape. Collect feedback across all touchpoints so you can improve the entire customer journey. Offer Loyalty Programs. Loyalty incentives! Offer Personalized Customer Service. Final Thoughts.

Customer Satisfaction 52

Customer Satisfaction 2021 Social Media Loyalty Programs 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Happy or Not

AUGUST 28, 2023

By understanding customer preferences and predicting future trends through predictive analytics, businesses can launch targeted marketing that drives sales and customer loyalty. This, in turn, enhances existing customer relationships and cultivates loyalty. How to use retail analytics to keep existing customers?

Retail 36

Retail Customer Satisfaction Competitive Advantage Loyalty 36

Lumoa

JANUARY 19, 2023

In This Article: Preliminary Steps 1. Different types of customers will interact with your brand in various ways, they might go back and forth between different touchpoints , and that’s why mapping can be quite the challenge. What are the key touchpoints for different personas? Identify the Company’s Goals 2.

Customer Experience 94

Customer Experience Net Promoter Score Metrics NPS 94

CSM Magazine

AUGUST 4, 2022

And as a result, it’s important for retailers to recognize generational shopping preferences to drive customer satisfaction and brand loyalty, and to take a united view of both in-person and digital experiences to satisfy all consumers. Generational differences and channel preferences persist in this most recent report.

Consumers 59

Consumers Retail E Commerce Customer Satisfaction 59

CSM Magazine

JULY 13, 2022

Each one is a chance for you to nurture their interactions towards a sale, referred to as customer touchpoints. Optimizing your customer touchpoints can lead to stronger brand loyalty, more revenue, and improved sales. A customer touchpoint is any interaction a customer has with a business, from first learnings to repeat sales.

Touchpoint 69

Touchpoint Customer Journey Loyalty Programs Social Media 69

ERDM

APRIL 4, 2019

Article by Ernan Roman Featured on CustomerThink.com Let’s discuss two factors that will derail your marketing: lack of trust and lack of feeling valued. It is the perception by consumers that their business and loyalty are appreciated. Value is the force that propels customer experience.

Engagement 53

Engagement Marketing Loyalty Programs Consumers 53

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. This is really important, because the lifetime value of a customer that reaches a reward soon after joining a loyalty program, or if one sees they are making good progress towards something aspirational, is typically dozens of times higher.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

SurveySensum

JULY 17, 2023

Make Shopping Easy & Fun In today’s competitive retail landscape, providing customers with an enjoyable and hassle-free shopping experience is crucial to winning their loyalty. This ultimately leads to increased customer satisfaction and loyalty, resulting in a competitive edge in the retail industry. But how to implement it?

Retail 52

Retail Customer Experience Sports Customers 52

SurveySensum

JULY 17, 2023

Make Shopping Easy & Fun In today’s competitive retail landscape, providing customers with an enjoyable and hassle-free shopping experience is crucial to winning their loyalty. This ultimately leads to increased customer satisfaction and loyalty, resulting in a competitive edge in the retail industry. But how to implement it?

Retail 52

Retail Customer Experience Sports Customers 52