Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. For a time, banks hoped that third-party CLO providers would help banks achieve their loyalty goals.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. Loyalty personalization has been subsumed into a wider conversation about data actionability.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Currency Alliance

NOVEMBER 4, 2022

Within one year, over 100 bank-sponsored loyalty programs in Europe disappeared. Shutting down the loyalty programs was a huge strategic mistake by the banks. Next, we explain how to increase the perceived value of your loyalty currency, so that your loyalty program is more effective, and the ROI increases.

Loyalty 52

Loyalty Marketing Loyalty Programs Banking 52

Currency Alliance

DECEMBER 20, 2022

During 2023, brands will make it easier for more customers to realize value from loyalty program participation. This will help them engage many more customers – particularly in the mid-to-long tail: previously not seen as a valuable target for loyalty marketing, but now recognized as a leading source of incremental revenue.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

Currency Alliance

DECEMBER 11, 2023

Unless the volume of business is high, there is never a positive return on investment (ROI). For this reason, only very large partners end up collaborating even though the loyalty program members engage with thousands of medium or smaller potential partners on a daily basis.

Loyalty 52

Loyalty Loyalty Programs Document Brands 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Management.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal. Management.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

BirdEye

NOVEMBER 7, 2023

Example: Email to the team: “The ROI on our latest campaign exceeded expectations. Why do text abbreviations matter to businesses? You can use certain texting abbreviations for your business text messaging strategy. Detailed analysis by EOD.”

Social Media 113

Social Media Communication ROI Sales 113

Currency Alliance

DECEMBER 7, 2021

But make no mistake; failing in the medium-to-long term on these Loyalty Imperatives will put your customer relationships at risk and ultimately damage your brand. Most programs do a fairly good job focusing on frequent customers. The Loyalty Imperatives answer that question. Loyalty programs are no different.

2030 52

2030 Loyalty 2022 Loyalty Programs 52

BirdEye

DECEMBER 8, 2023

Build partnerships with businesses Offer long-term maintenance contracts Showcase your expertise in industry publications Promote online reviews strategically Attend relevant trade shows Create targeted ad campaigns Leverage LinkedIn for B2B marketing Let’s have a look at each of these tips in detail.

Marketing 57

Marketing Social Media Advertising B2B 57

Currency Alliance

DECEMBER 13, 2018

At first glance, this year’s Gartner CMO spend survey may not make for happy reading for loyalty marketers. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8% Firstly, loyalty tech isn’t as expensive as it used to be. Loyalty coming to new sectors. of budget, down from 6.6% in 2017[ii].

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

ClearAction

OCTOBER 1, 2018

Likely, the promise of CXM ROI has been alluring to executives who have asked for quick wins and near-term gains. And unless we’re applying VoC insights as Collaborators and Transformers we aren’t likely to generate the business growth promised by loyalty-revenue correlation. customers, channel partners, alliances).

Customer Experience 63

Customer Experience 2017 ROI 2018 63

ClearAction

MAY 28, 2015

Whether it’s B2C or B2B it makes no difference, the focus is on the customer, and that’s what matters. They’ll try to do this through more surveys, customer journey maps, social media, content marketing, customer engagement events and campaigns, and loyalty programs. appeared first on Customer Experience ROI Enablement.

Customer Experience 110

Customer Experience Social Media 2008 Customer Experience Management 110

SurveySparrow

MARCH 29, 2023

The objective should be to maximize your ROI from the customer. Use a loyalty program software like 99minds to formulate a reward program that makes them stay with you. eCommerce has three main types of customers: Business-to-business (B2B): Here, the business sells its products or services to other businesses.

Customer Journey 52

Customer Journey 2023 Customer Journey Mapping Touchpoint 52

SmartKarrot

OCTOBER 15, 2020

And you are soon to see a greater return on investments (ROI). In most of the B2B SaaS companies , the CAC is driven majorly by two elements. Say yes to loyalty programs and customer rewards: When a client refers you to a lead, who might be interested in using your service, upon conversion, their CAC will be zero.

Loyalty Programs 19

Loyalty Programs Metrics Financial Customer Success 19

Pointillist

MAY 23, 2018

Both B2C-focused campaign management platforms and B2B-focused marketing automation systems are evolving from single-channel email applications to encompass web, SMS, mobile apps and more. How to Maximize Your Journey Analytics ROI. Cross-Channel Campaign Management and Marketing Automation are Not Customer Focused.

Customer Journey 90

Customer Journey Customer Journey Mapping Touchpoint Multi-Channel 90