Optimove

DECEMBER 21, 2023

It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment. For brands, message relevancy and personalization are key to mitigating marketing fatigue. Key takeaways: Consumers are subjected to marketing fatigue across industries.

2023 64

2023 Consumers Brands Marketing 64

Oracle

APRIL 18, 2018

At Modern Customer Experience , we held a live Twitter tweetchat to ask top customer experience (CX) influencers and thought leaders: How can companies successfully win customers and increase brand loyalty in today’s disruptive world? The post How to Win Customers and Increase Brand Loyalty appeared first on SmarterCX.

Loyalty 107

Loyalty Brands B2C B2B 107

ShepHyken

JULY 3, 2023

Top Takeaways: A simple and convenient customer experience can be a competitive advantage for brands and companies, whether it’s B2B or B2C. Adoption means loyalty. Ricardo wrote a must-read article on why brands should simplify customer and employee experiences. How does customer adoption create loyalty?

Loyalty 62

Loyalty Competitive Advantage B2C Leadership 62

ShepHyken

APRIL 14, 2024

Lessons from the Field: 3 Easy Ways to Customize Customer Experiences & Increase Brand Loyalty by Anand Subbaraj (Fast Company) Personalization encourages customers to both return for more service and recommend that service to others. My Comment: This week’s TOP FIVE roundup has a theme: Customer Loyalty.

2024 72

2024 Net Promoter Score Article Loyalty Programs 72

Oracle

MARCH 22, 2021

As a former B2B SaaS content and SEO lead who’s an avid consumer of “can’t miss deals” on cashback sites, I’ve tasted both B2B and B2C marketing flavors. Let’s discuss the nuances of B2B vs. B2C marketing. That’s why first impressions matter just a little more for B2C marketers.

B2C 85

B2C B2B Marketing White Paper 85

ShepHyken

APRIL 28, 2024

My Comment: I’ve been studying how different brands are creating successful loyalty programs. While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article. My Comment: Let’s move away from loyalty programs but stay with trends.

2024 70

2024 E Commerce Article Loyalty Programs 70

ShepHyken

MARCH 4, 2024

Consumers Show Higher Brand Loyalty Than Global Average But Demand More In Return by Marigold (Adweek) Fast on the heels of its recently published global report, relationship marketing pioneer Marigold has filtered the results from that groundbreaking survey now with a dedicated focus on U.S.

2024 59

2024 E Commerce Article Customer Service 59

Optimove

NOVEMBER 28, 2023

At Optimove, we have an aspirational mission: To unleash brands’ full potential so they can gain their customer’s loyalty for life. The post The Optimove Promise in Plain Words – Our Evolving Mission and Promise to Brands appeared first on Optimove. As a result, our mission is our promise.

Brands 69

Brands B2C Customer Relationships Loyalty 69

Forrester's Customer Insights

MAY 29, 2019

To help retailers and brands plan for 2019, Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” Recently, we spoke to Michele Goetz about how artificial intelligence will affect retailers in 2019.

B2C 47

B2C 2019 Retail Loyalty 47

Forrester's Customer Insights

AUGUST 16, 2023

Does your brand employ a loyalty services provider in addition to a loyalty technology provider? Brands continue to increase spend on loyalty technology and programs, but they often don’t tie their loyalty initiatives to broader corporate goals, negatively impacting their success.

Loyalty 46

Loyalty Technology Blog Brands 46

Oracle

JUNE 14, 2018

According to Deloitte, it’s time for brands to rethink the traditional loyalty scheme. We recently asked our Twitter community of small-to-medium business (SMB) influencers, advisors, and thought leaders to share their tips for increasing brand loyalty in 2018. Humanize your brand. Deliver value.

Loyalty 54

Loyalty Brands B2C 2018 54

Oracle

JUNE 5, 2018

While brand loyalty remains absolutely vital to customer retention, now, it takes a lot more than just a coupon or two to ensure customers remain committed to your company. Recently, we asked our Twitter community to weigh in on how loyalty has changed in today’s disruptive world. We sell brand experiences. —

Loyalty 46

Loyalty Brands B2C B2B 46

Forrester's Customer Insights

MARCH 14, 2023

As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. But economic uncertainty adds […]

Loyalty Programs 26

Loyalty Programs Loyalty Technology B2C 26

ShepHyken

APRIL 22, 2024

Meeting customer needs in the most convenient way not only drives great customer experience (CX) but also promotes long-term loyalty and business growth. These components comprise their “brand love” score, a research tool developed by brand-tracking and measurement firm BERA that has been integrated into Innocean’s proprietary process.

2024 80

2024 Article Customer Service E Commerce 80

Currency Alliance

OCTOBER 12, 2020

That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Experience Investigators by 360Connext

OCTOBER 19, 2021

The customer might be buying a product, but they’re also engaging with the brand in a thousand small ways. The customer has to seek out the brand somehow. The brand better be putting in some effort around providing easy ways to explore these questions and communicate if it’s in stock, ready to ship, etc.

B2C 346

B2C B2B Customer Journey Brands 346

ShepHyken

SEPTEMBER 13, 2021

What Is Customer Loyalty and Retention (And 3 Tips for Improvement) by Scott Clark. CMSWire) Although the terms “customer loyalty” and “customer retention” are often used interchangeably, they actually refer to two different things. Why B2B Customer Experience is Just as Vital for Growth as B2C by Gal Oron.

Article 150

Article 2021 Customer Service B2C 150

ShepHyken

FEBRUARY 4, 2024

Our customer service research finds that in 2024, the average consumer will give a company or brand two chances to make amends for a bad experience before moving on. How 6 Brands Could Change Loyalty Trends In 2024 by Jenn McMillen (The Wise Marketer) Loyalty marketing remains popular, but often is just the same-old, same old.

2024 61

2024 Article Customer Service B2B 61

Experience Investigators by 360Connext

NOVEMBER 2, 2021

In business-to-consumer (B2C) organizations, customer personas are typically about the main shopper or buyer of the product. Define and consider the specific points of interaction between each customer persona and your brand. Their goals with your brand. Prioritizing improvements along the customer journey.

Customer Journey Mapping 375

Customer Journey Mapping Culture Customer Journey B2B 375

Storyminers

JULY 29, 2016

So how do you ensure your brand is retaining its precious customer base? We decided to ask experts one question: What is your most effective customer retention strategy for B2C brands? . In order to retain customers and create loyalty, you have to know what drives your particular customers. Loyalty is an emotion.

B2C 49

B2C Customer Retention Brands Social Media 49

CSM Magazine

JULY 22, 2021

Richardson’s definition, while revolutionary for its day, has become commonplace in today’s customer-centric world and has made the move from residing purely on the side of B2C to encompassing the B2B sphere too. Branded communities step in as an effective way to get around the too-many-to-listen-too barrier.

Brands 98

Brands Advertising B2C Leadership 98

ShepHyken

JANUARY 4, 2023

Regardless of the type of business you’re in (B2B, B2C, B2B2C), everyone is a consumer. Certain B2C rockstar brands are teaching our customers what good service is like, and they now have higher expectations.   . Trust is an emotional connection that drives repeat business and loyalty.

2023 136

2023 Customer Service Customer Experience B2C 136

ShepHyken

OCTOBER 25, 2021

CMSWire) Chatbots continue to handle an increasing amount of customer support and other B2C and B2B interactions. Next Generation Loyalty – Part One by Braden Kelley. Braden Kelley) Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs. by Pam Hughes.

Article 145

Article 2021 Customer Service 2026 145

Kustomer

APRIL 5, 2021

Is it increased customer loyalty? Whether it’s B2C or B2B, both are equally as important. Delivering on B2C Consumer Expectations. In the B2C space, younger generations are continuing to trend towards higher expectations from the brands that they engage with. Increased revenue? Incremental customer growth?

B2C 101

B2C B2B Loyalty Customer Expectations 101

BirdEye

MAY 3, 2023

Importance of marketing channels for a business B2B vs B2C marketing channels Top marketing channels for your business Frequently asked questions about marketing channels Conclusion Understanding marketing channels (what is it?) It is important to know the distinctions between B2B and B2C marketing channels to create effective strategies.

Marketing 98

Marketing Social Media B2C Multi-Channel 98

ShepHyken

SEPTEMBER 10, 2023

They demand fast shipping, easy returns, sustainability and more, showing little loyalty and appreciation. They quickly switch from one brand to another if these needs aren’t met. My Comment: If a post goes “viral” and brings a lot of attention to a company or brand, there is an opportunity for customer acquisition.

Article 80

Article 2023 2028 Customer Service 80

BirdEye

DECEMBER 8, 2022

If you don’t know which platforms are available, you may be throwing away opportunities to make your brand a household name. We’ll also help you narrow down your target audience and determine which platforms can help boost your brand and get more followers. Let’s say you’re a business-to-consumer (B2C) company selling retail products.

Social Media 98

Social Media Brands Entertainment Connections 98

Forrester's Customer Insights

OCTOBER 25, 2022

Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic. But loyalty programs are a symbiotic relationship: Consumers look to programs for better experiences and cost savings, especially in light of the current economic crisis.

Loyalty Programs 49

Loyalty Programs Loyalty Consumers Brands 49

Team Support

MAY 19, 2021

It will be different for B2C businesses than for B2B. Here are 7 types of follow-up emails that help improve customer loyalty in either case: 1. By writing a welcome email — or, in many cases, the ‘activation’ email — you’re extending your communication with them by guiding them into taking the next step in interacting with your brand.

Loyalty 59

Loyalty Sales B2B B2C 59

DemandJump

NOVEMBER 2, 2022

Generally, the goals of marketing include things like increasing brand awareness, generating and qualifying leads, and increasing customer loyalty—all of which lead to revenue growth.

Marketing 98

Marketing B2C B2B Loyalty 98

CSM Magazine

JUNE 16, 2021

Gone are the days where high-quality customer experience (CX) was the exclusive purview of B2C. In today’s rapidly digitizing marketplace, brand perception hangs largely on the ability to offer customers a convenient, effortless use of products and services – in the B2B space as much as B2C. Understanding Customer Needs.

Brands 52

Brands B2C E Commerce E-support 52

CloudCherry

JANUARY 16, 2020

Says our expert: “It absolutely has a brand impact.” So, what brands have wowed Stacy? Stacy’s Bio: Fearlessly dedicated to revolutionizing & differentiating brands through (CX) Customer Experience management & measurement. Even HOW the position is actually posted makes a difference. The first is Apple. Request a demo.

B2C 195

B2C B2B Demo NPS 195

ShepHyken

JUNE 11, 2023

B2B Customer Experience Examples: Think Like A B2C by Dan Gingiss (Dan Gingiss) While B2B businesses are technically providing products and services to companies, they are selling to individual buyers who are consumers. This week he emphasizes B2B must think like B2C. Here are my top five picks from last week.

Article 62

Article Customer Service B2B 2023 62

Optimove

APRIL 16, 2020

Data shows that orders with discounts from shoe retailers have increased by 80% and that the average order value (AOV) of apparel and fashion brands have dropped by at least 15%. With research showing that, on average, only 59% of first-time purchasers ever make an additional order, brands have their work cut out for them.

B2C 52

B2C Marketing Apparel Fashion 52

ShepHyken

JANUARY 1, 2024

Rethinking Customer Loyalty in the Age of the ‘Zero Consumer’ by Dennis Limmer (Forbes) The retail industry is undergoing a seismic shift due to the emergence of “zero consumers.” These shoppers, characterized by zero patience, zero boundaries, and, crucially, zero loyalty, are challenging traditional definitions of customer loyalty.

2024 57

2024 Article Customer Service Social Media 57

Retently

MARCH 29, 2023

Tesla allows customers to buy a car on the Internet, and this B2C model saves a lot of time and money by skipping the middleman. The brand discovered a way to introduce a powerful battery pack into the auto market at an affordable price point, particularly for the luxury cars sector. Sporty yet practical vehicle.

Net Promoter Score 198

Net Promoter Score NPS Automotive Customer Satisfaction 198

Oracle

JULY 18, 2018

Is your brand guilty of committing common customer experience mistakes? Whether your business knowingly or unknowingly commits a CX goof, error, or faux pas, it can cost you customer loyalty. Question: What’s a guaranteed way to lose customer loyalty that businesses may not realize they’re guilty of?

Loyalty 42

Loyalty B2C B2B Customers 42