Gainsight

AUGUST 22, 2019

“Why should my Customer Success (CS) teams think marketing?”. My short answer is that CS must evolve with the customer experience, and the experience is more digital and personal than ever before. This domain is still forming, and whatever works for SaaS companies may not fit other markets. Let me explain why.

Customer Success 20

Customer Success Marketing Touchpoint B2C 20

ViiBE Blog

OCTOBER 28, 2021

Customer experience Insurance , Retail , SMB Kelly Dell October 28, 2021 Share this article Contents Share this article Contents It’s crucial nowadays for companies to understand what is digital CX (customer experience). The digital customer experience strategy is an important part of a company’s marketing strategy.

Social Media 52

Social Media 2023 Roadmap E-support 52

Lithium

AUGUST 8, 2018

Recognizes a brand that creates consistent, frictionless customer experiences across digital touchpoints. Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Social Marketing Champion. B2C Community Innovator.

2018 40

2018 B2C Social Media B2B 40

Lithium

AUGUST 8, 2018

Recognizes a brand that creates consistent, frictionless customer experiences across digital touchpoints. Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Social Marketing Champion. B2C Community Innovator.

2018 40

2018 B2C Social Media B2B 40

Lithium

AUGUST 8, 2018

Recognizes a brand that creates consistent, frictionless customer experiences across digital touchpoints. Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Social Marketing Champion. B2C Community Innovator.

2018 40

2018 B2C Social Media B2B 40

Lithium

SEPTEMBER 20, 2018

Recognizes a brand that creates consistent, frictionless customer experiences across digital touchpoints. Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Social Marketing Champion. B2C Community Innovator. Regional Awards.

2018 40

2018 Social Media B2C B2B 40

Lithium

SEPTEMBER 20, 2018

Recognizes a brand that creates consistent, frictionless customer experiences across digital touchpoints. Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Social Marketing Champion. B2C Community Innovator. Regional Awards.

2018 40

2018 Social Media B2C B2B 40

Lithium

SEPTEMBER 20, 2018

Recognizes a brand that creates consistent, frictionless customer experiences across digital touchpoints. Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Social Marketing Champion. B2C Community Innovator. Regional Awards.

2018 40

2018 Social Media B2C B2B 40

Lithium

SEPTEMBER 20, 2018

Recognizes a brand that creates consistent, frictionless customer experiences across digital touchpoints. Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Social Marketing Champion. B2C Community Innovator. Regional Awards.

2018 40

2018 Social Media B2C B2B 40

BirdEye

APRIL 24, 2023

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

Marketing 93

Marketing Social Media B2C Advertising 93

CXApp

FEBRUARY 1, 2018

Think of them as a consumer that has a direct impact on the market, regarding both consumption and development; they are both a producer and a consumer. Regardless of whether or not you’re in the B2C or B2B markets, modern customers are a huge part of how their specific journey plays out. How can this be so?

B2B 40

B2B Consumers B2C Retail 40

CXApp

FEBRUARY 1, 2018

Think of them as a consumer that has a direct impact on the market, regarding both consumption and development; they are both a producer and a consumer. Regardless of whether or not you’re in the B2C or B2B markets, modern customers are a huge part of how their specific journey plays out. How can this be so?

B2B 40

B2B Consumers B2C Retail 40

Optimove

OCTOBER 18, 2023

It’s also a treasure trove of marketing wisdom. Drawing on exclusive data collaborations with industry leading B2C brands, Optimove has unearthed valuable insights over the past three years that can elevate your marketing game during this critical sales period. Ensure your brand message is uniform across all touchpoints.

Insights 78

Insights Multi-Channel Omnichannel B2C 78

SmartKarrot

SEPTEMBER 14, 2023

It will further empower your salespersons to adapt to diverse selling circumstances and engage different clients at each touchpoint. You should also indicate your mission statement as it will form the foundation of all your sales and marketing messages. • Please read on to gain more insights about this crucial business tool. . •

Download 10

Download Sales B2C Document 10

Lumoa

OCTOBER 31, 2018

The focus on acquisition, scores and fixing issues has been replaced with outside disruption, market ecosystem expectations (i.e. This will push more aggressive change driven by Customer Experience professionals. Organizational alignment will be most critical – both internally and to the market and customer expectations.

Customer Experience 64

Customer Experience Customer Centricity Culture 2018 64

SurveySparrow

MARCH 21, 2023

You can only “sweeten the deal” for your customers by offering a superior B2B experience. When you focus on customer experience with a tenacious sense of purpose, you will keep attracting new customers while retaining your existing ones. B2C issues don’t have too many elements and can be quickly solved. #3.

B2B 52

B2B Customer Experience B2C Social Media 52

delighted

OCTOBER 28, 2022

Buyer or customer personas capture traits of existing customers to serve as a blueprint for strategizing your marketing efforts. Based on market research and customer data, personas help you understand your customers’ needs and how you can meet them. What would convince this customer to buy from us?

B2C 52

B2C B2B Social Media Customer Journey 52

Optimove

JUNE 8, 2022

It’s too early to say that the marketing world is going through a paradigm shift, but there are signs that it is. More and more marketers realize that the most sustainable and least expensive growth is generated through existing customers – as opposed to spending a fortune on online advertising just to acquire new ones.

Fashion 105

Fashion Advertising B2C Retail 105

Currency Alliance

JUNE 11, 2019

Rather, banks must do a better job of leveraging their existing strengths – their goldmine of customer data and, most profitably of all, their wide-ranging merchant networks – to create their own, new and compelling reasons for customers to remain loyal. Extra what? More money, fewer monies.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

PeopleMetrics

MAY 12, 2022

Let's start by reviewing the basics of customer journey mapping and why it's such a valuable practice for your business. What's a customer journey map? A customer journey map is a visual or multimedia representation of all the touchpoints that a customer has with your business over the course of your relationship.

Customer Journey Mapping 62

Customer Journey Mapping Customer Journey Hotels Touchpoint 62

CSM Magazine

JULY 28, 2016

The boundaries between digital and physical are now increasingly blurring, especially in B2C with its intense pace and volume of customer interactions that spill over multiple channels. Marketing myopia revisited. but never considering other departments as instrumental in customer experience. About the Author.

Customer Experience 64

Customer Experience B2C Touchpoint Customer Relationship Management 64

delighted

NOVEMBER 2, 2021

Buyer personas (or customer personas) are representations of your ideal customers. They’re mostly fictional characters that serve as examples of the customers you’d like to target. What would convince this customer to buy from us? What would make this customer choose us over our competitors?

Net Promoter Score 84

Net Promoter Score Customer Journey Mapping Customer Journey NPS 84

ChurnZero

APRIL 12, 2019

So in a B2B setting, it would be the actual product that they’re interfacing with, it might also be newsletters that they are getting from the marketing team, it might be the sales team that they interacted with during the RFP process, or the training and onboarding that they received.

Customer Centricity 14

Customer Centricity Customer Success Net Promoter Score B2B 14

Pointillist

APRIL 17, 2019

What are Customer Data Platforms? “A Customer Data Platform is packaged software that creates a persistent, unified customer database that is accessible to other systems” –CDP Institute. Marketers are using a variety of systems today to design, manage and measure multichannel campaigns.

Customer Journey Mapping 51

Customer Journey Mapping Customer Journey Touchpoint Multi-Channel 51

Pointillist

MAY 23, 2018

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. But, once you begin to look into customer journey analytics at a deeper level things become much less clear.

Customer Journey 90

Customer Journey Customer Journey Mapping Touchpoint Multi-Channel 90

Currency Alliance

JUNE 19, 2019

Fears and misunderstandings (as well as some very real obstacles), which used to pervade the whole loyalty industry, are now being picked off by one pioneering brand after another, as the untapped potential of a more open, collaborative future for loyalty marketing becomes ever more clear. Collecting data at more touchpoints is very useful.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Amity

JUNE 8, 2016

As such, it’s a little ironic that, despite all the data at their disposal, and the $36 billion they’ll collectively spend on CRM software in the next 12 months, many companies haven’t a clue about what is happening with their customer relationships. Companies lack relationship intelligence.

Customer Relationships 67

Customer Relationships 2011 Customer Journey Mapping B2C 67

SmartKarrot

OCTOBER 12, 2022

It is obvious that your enterprise’s greatest asset is its customer base. Additionally, customers who are pleased and satisfied with your offerings are a powerful force behind the expansion of your company. It may appear that this only applies to B2C companies that conduct direct sales to customers.

B2B 10

B2B Net Promoter Score Customer Success Customer Journey 10

Kerry Bodine

NOVEMBER 15, 2017

You mentioned a regression analysis that showed that journeys are better predictors than individual touchpoints of customer satisfaction and likelihood to recommend. You can find more information about their research my blog post entitled Why You Need To Measure Journeys—Not Just Touchpoints. How was that calculated?

Webinar 48

Webinar Workshop Customer Journey Mapping Contact Center 48

SmartKarrot

APRIL 23, 2020

Customer Success vs Customer Experience: The Difference Between the Journey and the Destination : Customer experience concentrates on touchpoints, while customer success focuses on the end game. Maybe you have a customer whose users only occasionally log into your platform.

Customer Success 10

Customer Success Customer Experience Net Promoter Score Touchpoint 10

Lumoa

APRIL 24, 2018

I'm also concerned about a) it's a poor diagnostic, b) it turns a customer's story into a number, and c) that the arguments for Customer Effort Score also have merit. Sue Duris Customer Experience and Digital Marketing Consultant. Ted Rubin Leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist.

NPS 135

NPS Net Promoter Score Metrics Effort Score 135

Qualtrics

FEBRUARY 26, 2019

On entering a career focused on analytics and insights, and landing with Dun & Bradstreet: the best analytics will not have impact unless you have proven relationships and ways to bring them to market. We tried to socialize that all around the company with sales leaders, marketing leaders, and nobody was ready for it.

Customer Experience 37

Customer Experience Books B2C B2B 37

Qualtrics

APRIL 14, 2021

Business, sales and marketing leaders are embracing B2B CX programs to optimize customer experience, but it’s not easy. A quick search for successful CX examples will no doubt throw up case study after case study from iconic B2C companies like American Express , Under Armour , and BMW. But what about business to business?

B2B 26

B2B B2C Net Promoter Score NPS 26