Optimove’s 2023 Survey Key Highlight: Brands Still Subject Consumers to Marketing Fatigue
Optimove
DECEMBER 21, 2023
Re-engage your churned customers with this guide Download Now Why it Matters: Marketing fatigue happens when consumers feel overwhelmed by generic and irrelevant messages. For brands, message relevancy and personalization are key to mitigating marketing fatigue. 11% of respondents will never open marketing emails.
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