Forrester's Customer Insights
OCTOBER 25, 2022
Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic. But loyalty programs are a symbiotic relationship: Consumers look to programs for better experiences and cost savings, especially in light of the current economic crisis.
ShepHyken
JUNE 7, 2021
Being Customer-centric Starts With A Top-Notch Employee Experiencestanley by Stanley Huang. 1 customer can help you improve the employee experience (EX), build a customer-centric company, and capture more revenue. I love the formula: Customer-Centric Mindset + Happy Employees = Company Success.
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Lumoa
FEBRUARY 9, 2023
The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. The situation when B2B CX was very distant from B2C CX has been rapidly changing.
Experience Investigators by 360Connext
NOVEMBER 2, 2021
Prioritizing improvements along the customer journey. Aligning the right Customer Success Manager or Customer Service Representative with the right customer. In business-to-consumer (B2C) organizations, customer personas are typically about the main shopper or buyer of the product.
ShepHyken
OCTOBER 28, 2019
Bring Customer Loyalty Under the Customer Experience Umbrella by Phil Britt. CMSWire) Forrester’s 2019 CX Index found that most loyalty programs are ineffective. This, at a time as the company notes, when “it costs 500% more to acquire a new customer than to retain a current one.”
Beyond Philosophy
JUNE 9, 2015
Ryanair has a natural tendency to be internally focused–with a culture so off Customer centricity I call it Customer animosity. Cute slogans for PR and minor changes to annoying, internally focused fees do not make a great Customer Experience. New Webinar: How to Design & Build an Effective Loyalty Program.
ShepHyken
JULY 15, 2019
Today, B2B companies need to focus on creating customer experiences that deliver—at scale. My Comment: There are some B2B companies that believe most customer experience strategies are more focused on B2C type businesses. Both drive repeat business, but both don’t always create loyalty.
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