Remove B2C Remove Customer Centricity Remove Loyalty Remove Loyalty Programs
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Changing Your Loyalty Program? Here’s What To Consider

Forrester's Customer Insights

Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic. But loyalty programs are a symbiotic relationship: Consumers look to programs for better experiences and cost savings, especially in light of the current economic crisis.

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5 Top Customer Service Articles of the Week 6-7-2021

ShepHyken

Being Customer-centric Starts With A Top-Notch Employee Experiencestanley by Stanley Huang. 1 customer can help you improve the employee experience (EX), build a customer-centric company, and capture more revenue. I love the formula: Customer-Centric Mindset + Happy Employees = Company Success.

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Creating Customer Personas: Solutions to 4 Common Challenges

Experience Investigators by 360Connext

Prioritizing improvements along the customer journey. Aligning the right Customer Success Manager or Customer Service Representative with the right customer. In business-to-consumer (B2C) organizations, customer personas are typically about the main shopper or buyer of the product.

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5 Top Customer Service Articles for the Week of October 28, 2019

ShepHyken

Bring Customer Loyalty Under the Customer Experience Umbrella by Phil Britt. CMSWire) Forrester’s 2019 CX Index found that most loyalty programs are ineffective. This, at a time as the company notes, when “it costs 500% more to acquire a new customer than to retain a current one.”

2019 54
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Implementing 24/7 Customer Service for Your Business? Here Are 9 Good Reasons Why You Should!

Kustomer

Great customer service is one part of helping to retain customers, and 24/7 service is a major step toward providing this. By learning how to make your business customer-centric , you provide a vastly improved experience and see higher retention rates. Improved Loyalty. Improved Conversion Rates.

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Customer Experience Conferences and Events to Attend in 2017

ReviewTrackers

Customer experience (CX) — defined as “the cumulative impact of all interactions and experiences between your business and the customer, at every touchpoint across the entire customer journey, and viewed entirely from your customer’s perspective” — has become one of today’s most important business benchmarks.

2017 50
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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. The situation when B2B CX was very distant from B2C CX has been rapidly changing.