InMoment XI

JANUARY 9, 2024

Managing the B2B customer experience is a key growth strategy for organizations across a wide variety of industries. For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. Customization and personalization.

B2B 551

B2B Customer Experience Net Promoter Score 2024 551

Forrester's Customer Insights

OCTOBER 25, 2022

Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic. But loyalty programs are a symbiotic relationship: Consumers look to programs for better experiences and cost savings, especially in light of the current economic crisis.

Loyalty Programs 49

Loyalty Programs Loyalty Consumers Brands 49

Beyond Philosophy

FEBRUARY 5, 2015

Many b2b and b2c companies offer antiseptic, commoditized, vanilla experiences for customers. Some, through culture, discipline, and purpose have succeeded in creating consistent, positive experiences which are appealing to customers and which customers consider worthy of passing along through informal conversation and recommendation.

CEM 156

CEM Customer Experience Customer Centricity B2C 156

Experience Investigators by 360Connext

DECEMBER 17, 2014

Does the tone and messaging match your customer experience mission? Do they to reflect a customer-centric culture? Consider your hiring methods and make sure they align with your customer experience mission. Customer experience is HUGE and can be overwhelming. Do they say thank you in more than a boilerplate way!?

2015 306

2015 Customer Experience Customer Journey Mapping Customer Journey 306

Bob Hayes

SEPTEMBER 18, 2017

We studied 88 companies that have a formal customer program (e.g., customer experience (46%), customer success (30%), other (24%)) to determine the extent to which they incorporate analytics practices into their program. Most respondents were from the US (86%) and worked in a B2B (50%) or B2C/B2B (42%) company.

Loyalty 113

Loyalty Competitive Advantage White Paper Social Media 113

ijgolding

JULY 27, 2016

Back in 1999, the concept of the ‘customer journey’ did not really exist. However, even then, GE were the masters at understanding end to end ‘processes’ as well as the importance of customer centricity. The post Find, Win, Keep: A simple customer centric business strategy appeared first on IJ Golding.

Customer Centricity 71

Customer Centricity 2004 Customer Journey B2B 71

Storyminers

JULY 29, 2016

And as we all know, replacing an existing customer costs 7 times more than retaining them. So how do you ensure your brand is retaining its precious customer base? We decided to ask experts one question: What is your most effective customer retention strategy for B2C brands? . VP of Customer Experience, Compellon.

B2C 49

B2C Customer Retention Brands Social Media 49

Experience Investigators by 360Connext

APRIL 21, 2015

It’s not intentional, but unless leaders are actively seeking information, feedback and the honest truth from customers, the product conversation will dominate. This customer-centric focus is becoming more critical as new generations change how they shop. But customers just want something that works for them.

B2B 285

B2B B2C Social Media Innovation 285

Totango

JULY 13, 2021

Strategy for customer success growth has changed as commerce has gone digital and big data has made marketing and sales customer-centric. Tell people about your business, get them in the store, sell them things, then look for more customers. Elements that Drive Customer Success Growth.

Customer Success 101

Customer Success Customer Centricity Customer Satisfaction Fashion 101

ShepHyken

OCTOBER 28, 2019

Bring Customer Loyalty Under the Customer Experience Umbrella by Phil Britt. CMSWire) Forrester’s 2019 CX Index found that most loyalty programs are ineffective. This, at a time as the company notes, when “it costs 500% more to acquire a new customer than to retain a current one.” by Wayne Simmons.

2019 54

2019 Article Customer Service Loyalty Programs 54

ShepHyken

NOVEMBER 11, 2019

3 Ways Store Layout Decisions Impact on Customer Experience by Oisin Ryan. ServiceDock) The following covers three of the most common and obviously non-customer-centric strategies that retailers use. Each of them maximizes short term profitability but at the potential expense of long term customer loyalty.

Article 89

Article 2019 Customer Service Customer Centricity 89

CSM Magazine

MAY 16, 2023

By actively listening to the Voice of Customer, businesses can gain a deeper understanding of their target audience, their pain points, and their expectations. Moreover, fintech companies stand to gain from cultivating a culture of trust with their customers.

B2B 52

B2B 2026 Financial Customer Centricity 52

Customer Guru

AUGUST 8, 2018

Amanda is a highly experienced customer experience consultant, adviser, and writer. She has helped organizations of all sizes and sectors transform themselves into customer-centric ones. His areas of expertise, among others, are customer acquisition, customer development, and customer loyalty.

Customer Experience 130

Customer Experience Chief Customer Officer Consulting Customer Experience Professionals 130

Kustomer

JANUARY 21, 2021

Listen and subscribe to our podcast: In this episode of the Customer Service Secrets Podcast, Gabe Larsen is joined by Steve Walker and Troy Powell from Walker to uncover the secrets of their newest research report focused on the differences between B2C and B2C customer experience. Steve Walker: (05:42).

B2B 95

B2B B2C Customer Centricity Sports 95

West Monroe

MARCH 27, 2017

If you have read our white paper “ Becoming a Customer-Centric Bank ,” you are familiar with the four jigsaw puzzle pieces to become customer-centric: Sales Fundamentals. The post Leveraging the Power of CRM to Create Extended Loyalty for Your Bank appeared first on The Blend: A West Monroe Partners Blog.

Banking 40

Banking White Paper Loyalty Customer Centricity 40

Optimove

AUGUST 31, 2023

” In our work with hundreds of major B2C brands, we have observed that relevance plays a pivotal role in enhancing customer engagement across diverse industries such as finance, retail, and gaming. It is the harmony of these efforts that leads to successful engagement, loyalty, and enduring brand-consumer relationships.

Marketing 52

Marketing 2023 Multi-Channel B2C 52

ShepHyken

FEBRUARY 22, 2019

While there may be an expense to implementing a campaign as extraordinary and creative as the Stacy’s Chips campaign, memorable experiences lead to increased customer loyalty and word of mouth benefits that often outweigh those costs. I could write a book just about my Trader Joe’s customer experience!

Blog 108

Blog Hotels B2C Loyalty 108

CSM Magazine

JULY 22, 2021

Richardson’s definition, while revolutionary for its day, has become commonplace in today’s customer-centric world and has made the move from residing purely on the side of B2C to encompassing the B2B sphere too. Gone are the days of static one-sided advertising that speaks at the customer. Growing Customer Retention.

Brands 98

Brands Advertising B2C Leadership 98

SurveySensum

SEPTEMBER 2, 2019

Why is it important to conduct period customer satisfaction survey questions? It identifies if you are providing significant and relevant service to your customers. Here is a list of 5 most commonly asked customer satisfaction survey questions for any customer-centric firm: 1.

Customer Satisfaction 69

Customer Satisfaction Net Promoter Score E Commerce B2C 69

Experience Investigators by 360Connext

MAY 20, 2015

They are the ones who are willing to invest in long-term loyalty for even longer-term business success. Ask us about creating your customized, working evaluation tool. Digital is how we are doing business, both in B2C and in B2B. Customer-centric Culture & Communications. They are the visionaries.

Customer Journey Mapping 306

Customer Journey Mapping Customer Experience Workshop Customer Journey 306

CCO Council

JUNE 24, 2014

Last week, I described recent research conducted by the CCO Council into the impact of the chief customer officer on company financials. Customer Centricity is a two-year investment. Developing and improving customer strategy is a profitable but longer-term investment. Everyone says they are customer centric.

Chief Customer Officer 85

Chief Customer Officer Customer Centricity 2003 Competitive Advantage 85

Kustomer

JANUARY 11, 2022

Great customer service is one part of helping to retain customers, and 24/7 service is a major step toward providing this. By learning how to make your business customer-centric , you provide a vastly improved experience and see higher retention rates. Improved Loyalty. Improved Conversion Rates.

Customer Service 98

Customer Service E Commerce E-support Customer Retention 98

SurveySensum

NOVEMBER 22, 2021

Why is the Outer Customer Feedback Loop important? . How to make the Outer Customer Feedback Loop successful? Difference between closed-loop feedback in B2B and B2C. How to close the feedback loop in B2C? It shows your customers that they are being listened to. All the customer data from surveys and inner loop.

Feedback 52

Feedback B2C B2B Touchpoint 52

Customer Guru

MARCH 22, 2018

At Customer Guru, we believe that Customer Experience (CX) should be the number one priority for all the Indian businesses so that they become more sustainable and successful globally. Thus, we are on a mission to spread this awareness, inspiring and guiding professionals to adopt and inculcate a customer-centric approach.

B2C 65

B2C Customer Centricity Management B2B 65

TechSee

OCTOBER 29, 2019

Self-service is finally coming of age, with leading enterprises embracing the paradigm of customers helping themselves. In fact, Gartner predicts that by 2020, 10% of initial B2C interactions will be virtual, up from less than 1% in 2019. Step 2: Define and enhance customer journeys. Step 3: Choose the right engagement channels.

Net Promoter Score 95

Net Promoter Score Effort Score Contact Center Customer Journey 95

Customer Guru

MARCH 22, 2018

At Customer Guru, we believe that Customer Experience (CX) should be the number one priority for all the Indian businesses so that they become more sustainable and successful globally. Thus, we are on a mission to spread this awareness, inspiring and guiding professionals to adopt and inculcate a customer-centric approach.

B2C 63

B2C Customer Centricity Management B2B 63

Forrester's Customer Insights

SEPTEMBER 11, 2020

Over the next decade, four factors will fundamentally drive how firms must evolve to meet consumer buying demands. Start exploring them.

B2C 58

B2C Consumers Customer Relationship Management Customer Relationships 58

Second to None

APRIL 26, 2019

The same concept is true for the Service Recovery Paradox (SRP), a phenomenon that refers to the scenario in which a customer’s loyalty is increased after a company corrects a mistake, more so than had the mistake never occurred. According to a study by Magnini, these are incidents that do not lead to increased loyalty. [2]

Loyalty 81

Loyalty B2C Brands 2018 81

C3Centricity

JULY 27, 2021

I have been fortunate to have managed over 250 voice of the customer projects in B2B over the last four decades, with over 50 engagements on customer satisfaction and loyalty. During this time, I have seen some great successes and some tragic failures in trying to make customers Raving Fans.

White Paper 71

White Paper B2C B2B Customer Satisfaction 71

Customer Guru

AUGUST 21, 2018

He helps brands achieve improved customer experience, customer loyalty, and branding by his keynote speaker presentations and workshops. She has published the training e-manual “Five Steps To The More Loyal Customers” and has had numerous articles published and products produced on customer retention, satisfaction, and loyalty.

Customer Experience 115

Customer Experience Consulting Books Customer Experience Professionals 115

Second to None

APRIL 26, 2019

The same concept is true for the Service Recovery Paradox (SRP), a phenomenon that refers to the scenario in which a customer’s loyalty is increased after a company corrects a mistake, more so than had the mistake never occurred. According to a study by Magnini, these are incidents that do not lead to increased loyalty. [2]

Loyalty 76

Loyalty B2C Brands 2018 76

C3Centricity

JUNE 2, 2021

It’s a guest post from the highly respected global experts on customer centricity, Alan Hale of Chicago. If you have a well-known brand name with a high amount of loyalty, you can charge a premium. If you have a well-known brand name with a high amount of loyalty, you can charge a premium. New product pricing.

B2B 78

B2B B2C Consumers Brands 78

Gainsight

OCTOBER 3, 2019

In order to stand out from the rest, B2B companies have to earn customer loyalty and constantly improve their business solutions to beat out the competition. With more options than ever before, B2B buyers have high expectations when it comes to customer experience (CX). Superior CX drives business results.

B2B 55

B2B Customer Experience Marketing B2C 55

Confirmit

JULY 10, 2019

Brad helps Confirmit customers grow their CX programs to maturity, enabling transformational change that optimizes customer and employee experiences. Faith Adams is an analyst at Forrester Research, serving Customer Experience Professionals. Faith Adams, Senior Analyst, Forrester Research, Inc.

Webinar 45

Webinar B2C Customer Experience Professionals Customer Centricity 45

Beyond Philosophy

JULY 5, 2016

There are a number of ways in which taking a humanistic approach to everything customer-related works for all stakeholders, and directly influences and impacts their behavior. Create a customer-centric human culture and set of processes. Create human connections between employee ambassadors and customers.

Customer Experience 84

Customer Experience Customer Centricity Leadership Culture 84

Second to None

APRIL 12, 2019

In order to reach the customer in that manner, you must know them to their core. Customer data is the foundation of a successful customer-centric model. Customer data allows for a personalized experience that speaks to the customer’s expectations and emotions. So, how does one do this? Data, data, data.

Omnichannel 69

Omnichannel Multi-Channel B2C Customer Centricity 69

GetFeedback

JANUARY 6, 2020

In this article, I’ll take a deeper dive into personas and customer feedback as it relates to B2B and B2C journey maps. What is the difference between B2B and B2C? Let’s start with some basics about what it means to be a business-to-business (B2B) and business-to-consumer (B2C) company. . B2C companies sell to consumers.

Customer Journey Mapping 195

Customer Journey Mapping B2C B2B Customer Journey 195