Influitive

APRIL 22, 2015

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. Plus, customer retention has long been seen as the responsibility of those in sales, service, and support. Deepen engagement to lock in loyalty. They are: A deep understanding of customer needs and motivations.

B2C 66

B2C B2B Loyalty Loyalty Programs 66

Lumoa

FEBRUARY 9, 2023

The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards a personalized omnichannel experience in B2B customer journeys. Therefore, you can never fully determine it.

Definition 178

Definition Net Promoter Score Customer Experience B2C 178

Optimove

DECEMBER 21, 2023

It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment. Both are crucial for maintaining a positive image, sustaining customer engagement, and optimizing marketing strategies to increase customer loyalty and lifetime value.

2023 111

2023 Consumers Brands Marketing 111

Oracle

APRIL 3, 2019

Enter customer engagement marketing (CEM). Customer engagement marketing happens when a company uses personalized messaging to move their audience through a sales cycle — changing a lead into a customer and nurturing current customers to become more brand loyal. ” Engaging customers improves CX.

Customer Engagement 99

Customer Engagement CEM Engagement Marketing 99

Currency Alliance

OCTOBER 12, 2020

That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Forrester's Customer Insights

AUGUST 16, 2023

Does your brand employ a loyalty services provider in addition to a loyalty technology provider? Brands continue to increase spend on loyalty technology and programs, but they often don’t tie their loyalty initiatives to broader corporate goals, negatively impacting their success. If not, you should consider it.

Loyalty 46

Loyalty Technology Blog Brands 46

Forrester's Customer Insights

MARCH 26, 2024

Learn about the potential of predictive AI — and, now, generative AI — in enhancing loyalty programs and strategies.

Loyalty Programs 52

Loyalty Programs Loyalty B2C Consumers 52

Beyond Philosophy

JUNE 20, 2015

The first, a B2C example, involves a major player in the cable television industry. As a core performance metric, customer bonding is very much alive and well in both B2B and B2C products and services. Critically, in both B2B and B2C performance measurement, there is little evidence of flatlining. appeared first on.

B2C 102

B2C B2B Metrics Competitive Advantage 102

Retently

AUGUST 23, 2023

We argue the opposite — Net Promoter Score® is just as valuable for a B2B company as it is for a B2C brand. While it’s true that B2B companies typically have fewer customers than B2C companies, there’s a flip side to this coin. Stakeholders are often overwhelmed with charts, graphs and spreadsheets. NPS captures it all.

Net Promoter Score 148

Net Promoter Score B2B B2C NPS 148

Optimove

JUNE 1, 2023

Some better than others – and to that end, we’ll dive into what building a proper B2C digital marketing attribution strategy looks like. We begin this three-part series with the basics – the intricacies of the modern customer journey – and shed light on its various stages and steps.

Customer Journey 98

Customer Journey E Commerce E-support Marketing 98

SurveySparrow

JANUARY 7, 2021

Whatever situation your customer faced, the value of providing a great customer experience hasn’t changed a bit for businesses. In fact, brands started to put more attention on improving their customer engagement. Customer Engagement in Pre-Covid World. So, what’s the wait?

Customer Engagement 52

Customer Engagement Engagement Social Media Net Promoter Score 52

ShepHyken

AUGUST 1, 2022

After all, customers make buying decisions based on their experiences, so no matter what originally attracted them, their customer service interactions can dictate loyalty or loss. Despite Importance of Customer Engagement, Few Companies Excel at It, HBR Finds by destinationCRM. They want B2C-like experiences.

Article 70

Article 2022 Customer Service B2C 70

Waypoint Group

FEBRUARY 1, 2018

If your company sells products and services to other businesses (B2B), are you confident that your customer engagement process is utilizing an effective B2B approach? But B2B is a completely different structure than B2C, and you’re most certainly missing out […].

B2C 40

B2C B2B Feedback Customer Engagement 40

Oracle

JUNE 14, 2018

According to Deloitte, it’s time for brands to rethink the traditional loyalty scheme. We recently asked our Twitter community of small-to-medium business (SMB) influencers, advisors, and thought leaders to share their tips for increasing brand loyalty in 2018. Treat the customer as you’d treat your “best” self.

Loyalty 54

Loyalty Brands B2C 2018 54

ShepHyken

JANUARY 1, 2024

Rethinking Customer Loyalty in the Age of the ‘Zero Consumer’ by Dennis Limmer (Forbes) The retail industry is undergoing a seismic shift due to the emergence of “zero consumers.” These shoppers, characterized by zero patience, zero boundaries, and, crucially, zero loyalty, are challenging traditional definitions of customer loyalty.

2024 58

2024 Article Customer Service Social Media 58

Optimove

OCTOBER 26, 2023

Why it matters: Without the harmonious operation of a Customer Data Platform (CDP) and a Multichannel Marketing Hub (MMH), B2C marketers looking to employ Customer-Led Marketing strategies risk alienating customers with mistimed, irrelevant, and impersonal messages.

Customer Experience 69

Customer Experience B2C Social Media Touchpoint 69

Team Support

MAY 19, 2021

It will be different for B2C businesses than for B2B. Here are 7 types of follow-up emails that help improve customer loyalty in either case: 1. It’s important to send a follow-up to keep customers in the loop,” says writing professional Ty Nelson. How do you strike the right balance? Welcome Back Email.

Loyalty 59

Loyalty Sales B2B B2C 59

Forrester's Customer Insights

OCTOBER 25, 2022

Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic. But loyalty programs are a symbiotic relationship: Consumers look to programs for better experiences and cost savings, especially in light of the current economic crisis.

Loyalty Programs 49

Loyalty Programs Loyalty Consumers Brands 49

ERDM

JUNE 10, 2019

Hope these insights are helpful: If your key metrics focus on measuring how many and how much, it's time to expand your metrics to include human data which will tell you why customers are not feeling valued, and how they want you to improve their customer experience with your brand. What they want to be communicated about.

Measurement 40

Measurement Customer Engagement Engagement B2C 40

Optimove

AUGUST 2, 2021

Its shape helps illustrate that as a customer advances across the different stages, fewer remain with the brand. Plenty of brands use marketing funnels both in B2B and B2C organizations, making it one of the most used frameworks around. That’s just the reality of how it goes.

Marketing 98

Marketing B2C Multi-Channel Workshop 98

BirdEye

APRIL 24, 2023

In this blog post, we’ll share everything you need to know about digital marketing, so buckle up and get ready for an exciting journey through the cutting-edge world of customer engagement. Goals: Inbound marketing aims to establish long-term relationships and brand loyalty. Table of contents What is digital marketing?

Marketing 93

Marketing Social Media B2C Advertising 93

Magellan Solutions

OCTOBER 8, 2017

In this way, they are enabled to make accurate and well-informed decisions for their customers’ benefit, increasing their customers’ loyalty to their company as a result. It gives you expert insight and professional analysis of your customers’ messages from multi-channel platforms. Contact us now!

Loyalty 56

Loyalty Multi-Channel B2C Social Media 56

Optimove

OCTOBER 5, 2023

The Frightening Intimidation of Marketing AI While AI holds incredible potential to revolutionize customer engagement and personalization, it can also be an intimidating prospect. Reward User Loyalty: Implement a robust loyalty program that rewards users for their continued engagement with your app.

Marketing 119

Marketing 2023 Consumers Loyalty 119

Storyminers

JULY 29, 2016

And as we all know, replacing an existing customer costs 7 times more than retaining them. So how do you ensure your brand is retaining its precious customer base? We decided to ask experts one question: What is your most effective customer retention strategy for B2C brands? . VP of Customer Experience, Compellon.

B2C 49

B2C Customer Retention Brands Social Media 49

Experience Investigators by 360Connext

APRIL 21, 2015

But customers just want something that works for them. Some are predicting that by 2020, the B2B ecommerce market will be twice as large at the B2C market. This means if your organization is not focused on your customer’s real desires and needs, they will simply shop elsewhere with a click. In the B2B world, get ready.

B2B 285

B2B B2C Social Media Innovation 285

Forrester's Customer Insights

MAY 19, 2023

Premium loyalty programs charge a fee for access to membership or a program tier. In recent weeks, we’ve seen several new premium loyalty programs or tiers announced: Sweetgreen announced a two-tiered program in April with a […]

Loyalty Programs 26

Loyalty Programs Loyalty B2C Consumers 26

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. 1. Looking beyond transactional rewards.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Experience Investigators by 360Connext

DECEMBER 17, 2014

Customer experience is HUGE and can be overwhelming. It doesn’t matter how big your organization is or if it’s B2C, B2B or not-for-profit, your customers are counting on you. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience.

2015 306

2015 Customer Experience Customer Journey Mapping Customer Journey 306

Forrester's Customer Insights

NOVEMBER 17, 2022

Loyalty marketers, the scope of your job just expanded. Loyalty marketers have conventionally focused their efforts on customers post-purchase: increasing customer retention, enrichment, and advocacy. And before you panic, it’s a good thing.

Loyalty 26

Loyalty Customer Retention Customers Marketing 26

SurveySparrow

MARCH 21, 2023

You can only “sweeten the deal” for your customers by offering a superior B2B experience. When you focus on customer experience with a tenacious sense of purpose, you will keep attracting new customers while retaining your existing ones. Let’s look at some other major differences between B2B and B2C customer experience. #1.

B2B 52

B2B Customer Experience B2C Social Media 52

Waypoint Group

AUGUST 1, 2018

And the shortest path to true loyalty is by demonstrating that the people within your company are listening. Here’s why that’s true and how to make this critical, emotional connection with your key customer contacts to strengthen relationships and drive true loyalty. Attitudinal Loyalty Accelerates Profitable Growth.

Loyalty 56

Loyalty Connections Net Promoter Score E-support 56

Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. Economic cycles aside, though, the real problem is that it attracts entirely the wrong sort of customer. Customers appreciate the free money, but it simply doesn’t make them loyal.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Optimove

AUGUST 31, 2023

” In our work with hundreds of major B2C brands, we have observed that relevance plays a pivotal role in enhancing customer engagement across diverse industries such as finance, retail, and gaming. It is the harmony of these efforts that leads to successful engagement, loyalty, and enduring brand-consumer relationships.

Marketing 52

Marketing 2023 Multi-Channel B2C 52

Thematic

JUNE 13, 2023

Then, use this information to improve your products and customer service experience. Ultimately, this information can increase customer satisfaction, loyalty, and retention. B2C and B2B businesses can both use VoC programs. Giant B2C companies like Adidas can use VoC to uncover faults in physical products.

Voice of Customer 62

Voice of Customer Net Promoter Score Customer Experience Social Media 62

Forrester's Customer Insights

AUGUST 25, 2021

Globally, we’re seeing a proliferation of brands that are investing in loyalty — whether for the first time or to revamp their existing strategy and programs. In fact, 83% of the brands we surveyed for our new Forrester Wave™ evaluation on loyalty service providers are increasing their investment in loyalty by 5% or more this […].

Loyalty 35

Loyalty Brands B2C Retail 35

Experience Investigators by 360Connext

DECEMBER 17, 2019

10: Improving B2B Customer Experience: Is It More Personal Than B2C? Read as I explain how it can be that B2B relationships with customers are often MORE personal than those in B2C, even if that seems counterintuitive. #9: 9: 5 Ways Successful Teams Close the Customer Experience Gap.

2019 178

2019 B2C 2020 Customer Journey Mapping 178

ShepHyken

JANUARY 18, 2021

5 Key Customer Loyalty and Engagement Trends for 2021 by Michelle Wildenauer. What challenges and opportunities should customer loyalty and engagement specialists consider as they move further into 2021? It’s nice to see the emphasis on B2B, versus retail and other B2C industries.

2021 127

2021 Article Customer Service B2B 127