Customer Bliss

JULY 5, 2016

She is most proud of her role in improving the health insurer’s NPS scores in the double digits over the past 12 months and helping the organization pivot from a B2B to a B2C company. B2B organizations tend to be very ingrained around specific sets of processes, and those processes need to be a bit different for B2C. The problem?

Healthcare 0

Healthcare Customer Experience B2C Net Promoter Score 0

Heart of the Customer

OCTOBER 6, 2021

There’s some overlap between B2C, B2B, and B2B2C issues, but I want to address each audience individually. Last week, I covered B2C; next week I’ll address B2B2C leaders. This is the second in a three-part series that explores critical questions CX leaders should be asking – and able to answer. I’ve talked with hundreds of […].

B2B 109

B2B B2C ROI Metrics 109

SurveySensum

NOVEMBER 24, 2021

How to communicate with your customers in B2B and B2C? NPS is a business metric that helps you gauge customer loyalty by asking a simple question, ‘How likely are you to recommend us to a friend or colleague?’. Without its follow-up question, NPS is nothing more than a vanity metric! And the process differs in B2B and B2C.

NPS 52

NPS Net Promoter Score B2C B2B 52

Thematic

NOVEMBER 28, 2019

At the end of the survey, we run optional rating questions: To what extent has your executive team bough into in a CX metric or set of metrics? How extensively are your CX metrics tied to financial metrics at your company? To what extent do you tie open-ended customer feedback to your CX metrics? The results.

ROI 62

ROI Net Promoter Score Metrics B2C 62

Heart of the Customer

OCTOBER 14, 2021

There is some overlap between issues and questions for B2C and B2B (covered previously) and B2B2C (covered here), but I’ve chosen to address each audience individually. This is the third in a three-part series that explores critical questions CX leaders should be asking – and able to answer.

B2C 109

B2C B2B ROI Metrics 109

Heart of the Customer

APRIL 22, 2022

Managing a B2B experience isn’t more or less difficult than managing a B2C experience. It’s just different…and more complex. The need to understand multiple levels of your clients drives that complexity and is critical to a successful B2B CX strategy.

B2B 78

B2B B2C Management ROI 78

Optimove

AUGUST 17, 2022

The result is an incredibly comprehensive view of the state of B2C Marketing in general, the digital aspect of it, and the professional psychic of the people who run it. Did they enjoy the process? That’s debatable. Did we gain plenty of insight from the results? Still, this isn’t a case of win-by-showing-up for marketers.

2022 52

2022 B2C ROI Customer Centricity 52

Lumoa

MAY 5, 2022

Whether you work in B2B or B2C, CX is the sum of all thoughts, feelings, experiences and reactions the customer is left with. The first step is to understand the current situation and how strategic work with CX can provide future ROI. CX is the customers’ experience of the product or service itself.

Customer Experience 110

Customer Experience E Commerce Consulting E-support 110

Customers Rock!

JANUARY 24, 2012

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. On occasion, we see true ROI calculated from social media initiatives.

Social Media 82

Social Media Measurement ROI 2012 82

ClearAction

SEPTEMBER 29, 2016

ClearAction is a customer experience management consultancy specializing in company-wide collaboration to resolve and prevent the thorniest drags on customer experience excellence and ROI. For marketing teams, Marketing Future Forum is collaborative platform with a suite of tools and services that help drive velocity and opportunity metrics.

Customer Experience 66

Customer Experience Customer Experience Professionals ROI B2C 66

Magellan Solutions

JULY 22, 2021

Inbound & Outbound B2C Telemarketing with the largest call center in the Philippines. Through high quality B2C telemarketing services, we can do the following: . B2C telemarketing is very different to B2B telemarketing and requires a very different approach. Return on Investment (ROI). Order entry. Fulfillment.

Call Center 40

Call Center B2C B2B Sales 40

Lithium

AUGUST 8, 2018

Include the campaign goal, strategy, target audience, success metrics and the social technology that powered the campaign. This category requires the company to include metrics to showcase the results achieved. ROI, sales revenue). B2C Community Innovator. Social Support Champion. Regional Awards.

2018 40

2018 B2C Social Media B2B 40

Lithium

AUGUST 8, 2018

Include the campaign goal, strategy, target audience, success metrics and the social technology that powered the campaign. This category requires the company to include metrics to showcase the results achieved. ROI, sales revenue). B2C Community Innovator. Social Support Champion. Regional Awards.

2018 40

2018 B2C Social Media B2B 40

Lithium

AUGUST 8, 2018

Include the campaign goal, strategy, target audience, success metrics and the social technology that powered the campaign. This category requires the company to include metrics to showcase the results achieved. ROI, sales revenue). B2C Community Innovator. Social Support Champion. Regional Awards.

2018 40

2018 B2C Social Media B2B 40

SurveySparrow

AUGUST 13, 2020

Then let me break this to you for every $1 spent email will give you a $44 ROI. According to DMA’s Report, 77% of email ROI comes from triggered and segmented campaigns. 5 Free Email Automation Tools to Save Your Money and Procure 4x Better ROI. Email for birthdays, or a specific milestone. Segment Your Subscribers.

ROI 95

ROI Measurement Marketing 2024 95

Lithium

SEPTEMBER 20, 2018

Include the campaign goal, strategy, target audience, success metrics and the social technology that powered the campaign. This category requires the company to include metrics to showcase the results achieved. ROI, sales revenue). B2C Community Innovator. DTAC, Samsung EU, Cultura. Social Support Champion.

2018 40

2018 Social Media B2C B2B 40

Lithium

SEPTEMBER 20, 2018

Include the campaign goal, strategy, target audience, success metrics and the social technology that powered the campaign. This category requires the company to include metrics to showcase the results achieved. ROI, sales revenue). B2C Community Innovator. DTAC, Samsung EU, Cultura. Social Support Champion.

2018 40

2018 Social Media B2C B2B 40

Lithium

SEPTEMBER 20, 2018

Include the campaign goal, strategy, target audience, success metrics and the social technology that powered the campaign. This category requires the company to include metrics to showcase the results achieved. ROI, sales revenue). B2C Community Innovator. DTAC, Samsung EU, Cultura. Social Support Champion.

2018 40

2018 Social Media B2C B2B 40

Lithium

SEPTEMBER 20, 2018

Include the campaign goal, strategy, target audience, success metrics and the social technology that powered the campaign. This category requires the company to include metrics to showcase the results achieved. ROI, sales revenue). B2C Community Innovator. DTAC, Samsung EU, Cultura. Social Support Champion.

2018 40

2018 Social Media B2C B2B 40

ChurnZero

MAY 6, 2022

He also discusses how the market’s perception of net revenue retention has shifted over the last decade and what companies can do to increase this red-hot metric. That’s easier to do in B2C. B2B products must impact ROI. “If If your product or service can have an impact on ROI, that’s what you really need to do. “If

ROI 98

ROI B2B B2C 2022 98

CCO Council

JUNE 24, 2014

B2C industries tend to see results more rapidly than B2B. Recommendation : CEOs and Boards must commit from the outset to support and invest in the CCO and his/her initiatives for a minimum of two years to ensure the highest ROI. Once these results materialize, however, they appear to continue to grow commensurate with the investment.

Chief Customer Officer 85

Chief Customer Officer Customer Centricity 2003 Competitive Advantage 85

Experience Matters

JANUARY 9, 2017

This report has rich insights about both B2B and B2C customer experience. The report provides insights from eight finalists in the Temkin Group’s 2016 CX Excellence Awards. The report, which has 62 pages of content, includes an appendix with the finalists’ nomination forms. Here’s the […].

2017 75

2017 B2C 2016 B2B 75

Amity

SEPTEMBER 25, 2017

When I joined, we had our typical support group, they were very reactive in nature, dealing with a lot of our B2C customers. Over the past couple of years, we identified the need to become more B2B focused, while still doing B2C. When I joined the HelloSign team, our customers were mostly B2C and starting to emerge onto the B2B side.

Customer Success 0

Customer Success B2C NPS E-support 0

Waypoint Group

DECEMBER 3, 2015

And because we ourselves are consumers first, it’s easier to fall into the trap of using B2C techniques and methodologies to do B2B CX work. B2B customer experience isn’t “owned” by 1 department: The best companies at this are then able to actively send the insights to other departments, increasing the ROI of any feedback work.

B2B 40

B2B B2C ROI Feedback 40

Experience Matters

JANUARY 8, 2018

This report has rich insights about both B2B and B2C customer experience. The report provides insights from six winners in the Temkin Group’s 2017 CX Excellence Awards. The report, which has more than 70 pages of content, includes an appendix with the finalists’ nomination forms.

2018 58

2018 2017 B2C B2B 58

Experience Matters

JANUARY 9, 2017

This report has rich insights about both B2B and B2C customer experience. The report provides insights from eight finalists in the Temkin Group’s 2016 CX Excellence Awards. The report, which has 62 pages of content, includes an appendix with the finalists’ nomination forms. Here’s the […].

2017 48

2017 B2C 2016 B2B 48

Waypoint Group

DECEMBER 3, 2015

And because we ourselves are consumers first, it’s easier to fall into the trap of using B2C techniques and methodologies to do B2B CX work. B2B customer experience isn’t “owned” by 1 department: The best companies at this are then able to actively send the insights to other departments, increasing the ROI of any feedback work.

B2B 40

B2B Customer Experience B2C ROI 40

Amity

SEPTEMBER 25, 2017

When I joined, we had our typical support group, they were very reactive in nature, dealing with a lot of our B2C customers. Over the past couple of years, we identified the need to become more B2B focused, while still doing B2C. When I joined the HelloSign team, our customers were mostly B2C and starting to emerge onto the B2B side.

Customer Success 60

Customer Success B2C NPS E-support 60

Waypoint Group

SEPTEMBER 12, 2018

The key metric, especially for growing B2B companies, should be an accelerated rate of profitable growth. On the other hand, if your NPS is trustworthy (more on that below) and improving but financial metrics are flat or declining then your company probably isn’t activating those promoters.

NPS 40

NPS Net Promoter Score B2B Financial 40

BirdEye

APRIL 24, 2023

5 key differences between inbound marketing and digital marketing 7 differences between B2B and B2C digital marketing How to do digital marketing Types of digital marketing channels The benefits of digital marketing Key performance indicators (KPIs) in digital marketing Digital marketing challenges What skills are needed in digital marketing?

Marketing 93

Marketing Social Media B2C Advertising 93

ClearAction

DECEMBER 27, 2017

Everybody owns our guiding principle of Client First, and everybody in the company owns the metrics associated with Client First.” ” This has led to creation of common processes and systems for B2B and B2C client groups, rather than separate endeavors. Customer Experience ROI Opportunities in B2B Touchpoints.

Customer Experience 54

Customer Experience Workshop B2B Banking 54

Talkdesk

JULY 31, 2017

There’s an entirely new generation of metrics that is popping up, things like second call avoidance. That’s an example of these new metrics. Many B2C companies use us and they want to talk to their customers, to find out what’s going on. So the metrics are changing very, very rapidly. Just fix it right the first time.

Innovation 42

Innovation Average Handle Time Magazine Contact Center 42

Talkdesk

JULY 31, 2017

There’s an entirely new generation of metrics that is popping up, things like second call avoidance. That’s an example of these new metrics. Many B2C companies use us and they want to talk to their customers, to find out what’s going on. So the metrics are changing very, very rapidly. Just fix it right the first time.

Innovation 40

Innovation Average Handle Time Magazine Contact Center 40

ChurnZero

FEBRUARY 1, 2019

Dave is a tech industry veteran with more than 20 years of experience managing post-sales strategies and teams at B2C and B2B companies and is dedicated to helping customers achieve measurable results. ChurnZero Resource – ROI Calculator. Enter your current metrics now to calculate your potential returns.

Chief Customer Officer 53

Chief Customer Officer 2019 Customer Success Leadership 53

GetFeedback

MAY 13, 2019

At a minimum, every company should measure and trend key customer experience metrics such as NPS, CES, and CSAT. To prove ROI on the effort put into your programs, you should categorize the goals of the voice of customer program. Customer ROI: Are your customers more successful, more quickly?

Feedback 302

Feedback Social Media Voice of Customer Net Promoter Score 302

SurveySparrow

MARCH 21, 2023

In this blog, we will: Define the B2B experience Know why B2B customer experience management is vital Explore the differences between the B2B and B2C customer experience List the top 4 metrics for B2B customer experience Define the 5 best practices for B2B customer experience management FAQs What is B2B customer experience?

B2B 52

B2B Customer Experience B2C Social Media 52

ShepHyken

SEPTEMBER 7, 2023

The bar for providing a top-notch customer experience (CX) seems to be rising year after year, regardless of whether you operate in B2B or B2C. Provide insights into the value proposition and ROI to communicate to customers who are at risk of churning. Partnering with your sales team here can help.

Customer Success 133

Customer Success Return on Investment Customer Centricity B2C 133