Remove Banking Remove Communication Remove Loyalty Programs Remove Technology
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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

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Pay with points: unlocking loyalty program value

Currency Alliance

Over the past 3-4 years, brands with loyalty programs have been more focused on offering members new ways to redeem points and obtain interesting rewards. Marketing and payment technologies have now matured to the point where enabling pay with points is far easier and more affordable for brands.

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Next-Generation Loyalty Marketing (for experts)

Currency Alliance

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Every business needs a loyalty strategy, but not every business needs a loyalty points program.

Loyalty 98
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Referral marketing software for the win: Our top 20 picks

BirdEye

The key benefits include: Centralized review management Multi-channel communication with customers Automated referral campaigns Integration with numerous CRM systems Comprehensive reporting and analytics 2. It offers features like visual marketing tools and loyalty program integration to enhance the customer experience.

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Interactions IVA: taking the dread out of contacting customer service

Interactions

This infrastructure powers all communication channels and drives 97% intent recognition accuracy – a notable result compared to competitors who use “bolt-on” third-party AI services that don’t deliver the same accuracy. Interactions IVA works with your existing technology stack instead of forcing you into another ecosystem.

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Precision loyalty: data-led investment yields greater ROI

Currency Alliance

Most marketing efforts produce conversion rates of less than 5%, signaling a crisis of communication with a make-or-break number of potential loyal customers. A common method to enhance customer understanding is partnering with other companies through loyalty programs. Each customer may prefer one loyalty currency over others.

ROI 52
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5 Customer Service Tech Trends to Explore at MWC 2018

TechSee

This year’s MWC promises to be a huge event, with 2,300+ exhibitors presenting the latest and greatest in mobile technology to 108,000+ attendees from 208 countries. We’ve narrowed down the 5 key customer service technology trends to watch out for in 2018. Immersive Technologies. 360-degree view of your customer.

2018 84