Banking Consumers Loyalty Programs Touchpoint 
Currency Alliance
APRIL 15, 2024
Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.
Currency Alliance
MARCH 28, 2023
Pay with points is trending upward in loyalty marketing for three main reasons. Over the past 3-4 years, brands with loyalty programs have been more focused on offering members new ways to redeem points and obtain interesting rewards.
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Currency Alliance
JUNE 11, 2019
A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. People are more likely to leave their spouse than their bank[ii], so it might seem that banks have no case to answer. Extra what?
Currency Alliance
FEBRUARY 20, 2023
It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.
delighted
JUNE 1, 2022
Total consumer value has a direct impact on profitability. bank, 82% of failed businesses cited cash flow as a factor in their collapse. Finding the average purchase frequency rate tells you how often your customers are making a purchase, giving you some insight into consumer buying behavior and how you might be able to influence it.
Currency Alliance
JANUARY 22, 2020
And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.
Qualtrics
APRIL 22, 2020
Life as we knew it before COVID-19 will take time to return, and even when it does we’re likely to be in a ‘new normal’, as the crisis impacts consumer behaviors going forward. Even as restrictions are gradually lifted, there’s likely to be longer term impacts on how consumers interact with the hospitality industry.
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