causal-research Blog Related Topics 
Peter Lavers
FEBRUARY 3, 2021
As an independent customer experience expert on the SAS Collaborators Programme, I’m delighted to have my new blog “Why treating customers fairly should be a top priority” published on their EX2030 Blog Hub. It caught my eye because this is very likely to be a causal factor of behavioural change post COVID-19.
Beyond Philosophy
JANUARY 16, 2019
The way academic research is written is like a reading a legal brief; it’s impenetrable. My co-author and podcast co-host Professor Ryan Hamilton jokes that academic research is not written for a human audience. Academic research is driven by different goals. There are different ways that research is valid.
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Beyond Philosophy
SEPTEMBER 24, 2020
Professor Hamilton explained that science is a rigorous identification and measurement of phenomena, leading to understanding it systematically and then presenting it with a causal link or a theory. For example, I talked to a client and asked him if he had any client research in a specific area. He said he did—from seven years ago.
Beyond Philosophy
MAY 9, 2024
Academics refer to this situation as high causal density. Researchers have studied a few common heuristics that represent how our brains work. When it comes to customer behavior, you probably heard me say before that it is not only one thing that happens; multiple influences affect what customers do or say.
Confirmit
JANUARY 27, 2020
I was ably supported by Jane Bainbridge, Head of Editorial at Impact and Research Live for the MRS, who did a fantastic job in steering the discussion over our superb four-course dinner. We thought this blog would be helpful to share with a wider audience so that Confirmit can continue to receive feedback on trends affecting the industry.
Circular Edge
DECEMBER 13, 2022
Blog Credit: Pamela Pierce, December 7, 2022 (5 Ways to Extract Serious Value from Your Transactional Data | NetSuite). You can also learn why you lost a valued customer or customer segment by creating root-cause analyses, identifying any causal factor(s) that contributed to churn.
Totango
OCTOBER 26, 2021
This limitation was highlighted in a study of how to improve NPS conducted by a team of researchers from Stanford University, Intuit and Harris Interactive. The study concluded that these different variables were interrelated and might be functioning as part of a broader causal chain. In short, NPS is only part of a bigger picture.
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