Centercode

JANUARY 28, 2019

On an intuitive level, company leaders understand the necessity of Customer Validation. But actually proving the worth of a customer testing program can be a challenge. Leadership needs to see proven value before they invest more resources. Struggling to Prove Program Value. Proving value is two-fold.

2019 63

2019 ROI Metrics Leadership 63

Thematic

MAY 22, 2019

CXPA or the Customer Experience Professionals Association is an organisation dedicated to cultivating the CX profession. Such as: proving customer experience ROI scaling CX across international borders, and best practices for prioritizing CX for the C-suite. Proving Customer Experience ROI. Turn the CFO into your biggest ally.

2019 97

2019 ROI Metrics Hospitality 97

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Marketing teams, and technologies, becoming more deeply intertwined. in 2017[ii].

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. We believe these trends will occupy most brands’ efforts during 2019. A great loyalty strategy runs in sync with the business and permeates virtually every customer-facing aspect. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

ProProfs Chat

JULY 30, 2021

The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you? How familiar are they with your products or services? Image Source: Brand Master Academy.

Brands 111

Brands Net Promoter Score Social Media E Commerce 111

Pointillist

JUNE 5, 2019

By Gary DeAsi It’s no surprise that customer experience is now a make-or-break factor for business success. But how do leading organizations optimize their customers’ journeys, improve customer experience and measure its impact on their business? Only 2% say it’s not so important.

Customer Journey 89

Customer Journey Measurement Management NPS 89

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. In November 2019 when we published the Top Trends for 2020 , we could not have known about the Covid-19 pandemic. We crave convenience and more intuitive, personalized experiences.

2021 52

2021 Loyalty Loyalty Programs Travel 52

SurveySparrow

JUNE 2, 2021

Company A has an excellent product; they provide customer support 24×7, they respond to every customer query right away. Company B has an excellent product; their customer support team provides good service; they tend to take 1-2 days before responding to customer queries. Let’s consider a scenario. The reason?

2025 59

2025 Brands Social Media Multi-Channel 59

Currency Alliance

OCTOBER 29, 2019

If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating? Customers are interested in earning a meaningful amount of value, but the value they receive does not meet minimum expectations – so people quit.

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? This person would not be suffering from cognitive entrenchment and would revisit every opportunity to create more value. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Grade.us

MAY 28, 2019

If you're looking for a comprehensive list of creative, marketing and communication tools your agency can use to serve your clients, you've come to the right place. It's most commonly used for blogging but supports other types of web content including media galleries and online stores. Let's dive in. The one and only Wordpress.

2019 37

2019 Marketing Social Media Advertising 37

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. It’s not unusual for the very best programs to comprise 15%-30% of a business’s enterprise value.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52