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Why Brand Perception Matters and How You Can Measure It

GetFeedback

Customers’ combined interactions with your business or product contribute to their overall brand perception too. Customers make judgment calls about your brand when they read an online review, make a purchase, talk to employees, read a news story, or hear about a friend’s experience. Read online reviews. Survey customers.

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How to Follow Up With NPS Detractors, Promoters, and Passives

GetFeedback

Net Promoter Score (NPS) is a method to assess customer loyalty , and many businesses today consider it to be an important metric. But NPS is far more useful than just a number on a page. In fact, your NPS score is just the beginning. What truly matters is what you do with your NPS survey results.

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5 Smart Ways to Use Your NPS Survey Results

GetFeedback

The results from Net Promoter Score (NPS) surveys are the most underutilized tool in business. Okay, it’s a bold statement, but the potential locked up inside your NPS survey results is huge. The real value doesn’t come from knowing your NPS is 70 or 0. Combine NPS survey results with your CRM.

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Medallia vs. Qualtrics vs. Lumoa: A Buyer’s Guide

Lumoa

If you’re reading this blog post, you are probably one of them. Platform Overview Medallia is a cloud-based CX management software that provides survey features, sentiment analysis, social listening, and AI-powered insights. The company started out as a survey tool for academics and has grown into a multi-product feedback software.

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Use These Survey Questions to Predict and Increase Customer Retention

GetFeedback

When it comes to measuring the probability for a customer to return to a brand and make new purchases, many businesses rely on the typical customer satisfaction (CSAT) survey question: “How satisfied were you with your experience today?”. You can learn more about optimizing your CES survey by checking out our CES survey best practices.

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The Reasons Behind Tesla’s High Net Promoter Score

Retently

Tesla has also claimed the top spot in the Consumer Reports’ annual owner satisfaction survey , where 91% of Tesla owners stated that they would buy another Tesla vehicle in the future. Tesla is a definite leader in NPS® benchmarks, taking into account that anything above 40 is still considered a very good score in the auto industry.

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How Marketing Managers Can Benefit From NPS

Retently

NPS goes beyond traditional marketing metrics, offering a clear and actionable snapshot of customer satisfaction and brand perception. If you’re preparing to start a growth-focused marketing campaign, one of your first steps should be to carry out an NPS survey.