Customer Bliss

FEBRUARY 22, 2016

We’ve talked before on this blog about the need to be a customer-focused CEO. But since CEOs are often the major decision-maker within an organization, it’s important to understand the decision-making styles of customer-focused CEOs. I’ve written entire sections of books about this throughout my career.

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Customer Focused Leadership Books Social Media 184

ShepHyken

APRIL 11, 2018

His plea was, “We are so NOT customer-focused, and we need to be!” He then shared what may be one of the most crystal-clear examples of the difference between a company that is customer focused and one that isn’t. Two brand new identical buildings were built, side by side. We’ll refer to them as Company X.

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ShepHyken

FEBRUARY 27, 2019

Their name is a bold statement that is not just a name, but a brand promise. So as a customer, we will expect nothing less than an incredible customer experience. And those three words, incredible customer experience (what they refer to as I.C.E.), I want to try some of what they call incredible.

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Brands Banking Customer Service Training Definition 114

ShepHyken

MAY 1, 2019

Just opening the box of an Apple product is an incredible customer experience. Ace Hardware: I love this company so much I featured them throughout an entire book. This is one of America’s most iconic brands. That’s actually their brand promise: “The Helpful Hardware Place.” How does Ace Hardware compete?

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Smith+co CX

JUNE 20, 2022

How a UK brand dominates a tough sector with purpose, passion & a kick-ass culture. There’s no such thing as the perfect brand. However, our decades working with leading brands to help them with their brand experience, have shown us that there are clear winners across every market and in every sector.

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Brands Retail Culture Leadership 36

TechSee

JUNE 16, 2022

As companies embrace the digitization of customer support, the new standard is much more than a phone conversation with a call center representative or a visit from a field agent. This list is an homage to the business leaders and influencers pushing the envelope when it comes to innovation in customer experience. Follow on LinkedIn.

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ShepHyken

SEPTEMBER 26, 2018

Less than one week before the release of my new book, The Convenience Revolution: How to Deliver a Customer Service Experience That Disrupts the Competition and Creates Fierce Loyalty , so I thought it appropriate to share some thoughts on how being easy – or convenient – can give you a competitive advantage over your competition.

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Automotive Competitive Advantage Customer Service Training Customer Service 625

Beyond Philosophy

NOVEMBER 26, 2014

Marketing and Branding are the first contacts you have with your Customers. Your brand is the promise you make to your Customers. Surprisingly, too many organizations don’t deliver on the brand promise they made in their Marketing and Branding efforts, causing a disconnect between the two.

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Eptica

FEBRUARY 22, 2017

Date: Wednesday, February 22, 2017 Building a strong customer-focused service culture. Woo, Wow and Win , a recent book by Thomas Stewart and Patricia O’Connell gives some useful tips on where to start. Therefore, make sure your training and incentives reflect the service behavior your customers are seeking.

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Culture Customer Focused 2017 Effort Score 55

ShepHyken

SEPTEMBER 29, 2021

I even wrote a book, Amaze Every Customer Every Time , in which I used Ace as the role model example throughout the entire book. Other brands have gone down this path. Disney Institute teaches the Disney way in the form of courses on customer service and experience, leadership, and more. And they did.

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Hospitality Books Customer Service Training Leadership 155

ShepHyken

APRIL 6, 2021

An Amazing Customer Experience, Guaranteed . How to Get Customers to Gain Trust and Confidence in Your Brand. Shep Hyken interviews Jeff Toister , a customer service author, consultant, and trainer. They discuss how making or breaking promises effects the customer experience. . Top Takeaways: .

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ShepHyken

NOVEMBER 9, 2022

Whenever there is a chance to learn from an iconic brand like Amazon, I jump at the chance. Founder, Jeff Bezos, was an early adopter of a relentless focus on the customer experience.? . Did Bezos really believe that Amazon should be so good they didn’t need a customer service department? That’s truly customer-focused! .

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Competitive Advantage Books Customer Focused Customer Service Training 69

ShepHyken

DECEMBER 21, 2020

Learn 4 Tips From Leading Brand Stitch Fix to Build a Program to Improve Your Customer Experience by Ellen Christenberry. Business2Community) Stitch Fix listens to its customers and adapts to our modern digital lifestyles. million customers. My Comment: Time to learn from another hot brand. Thank you, Dan!)

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ShepHyken

SEPTEMBER 13, 2021

(CMSWire) Although the terms “customer loyalty” and “customer retention” are often used interchangeably, they actually refer to two different things. Customer loyalty refers to customers who have decided to continue to do business with a brand as a preference over that brand’s competitors.

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Article 2021 Customer Service B2C 149

ShepHyken

JULY 4, 2022

The most successful relationships in business are when your customers view you as a partner versus a vendor. 75% of Consumers Say Customer Experience Impacts Brand Loyalty, Merkle Report Finds by PRNewswire. Welcome to Sage Book Club! If there was a book to add to the list, I would suggest Jay’s book Talk Triggers.

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Article 2022 Customer Service Loyalty Programs 69

ShepHyken

JULY 14, 2021

How do you say Yes to every customer request ? Is this customer service utopia? My friend Christine Trippi wrote a book titled Yes Is the Answer. And Cameron Mitchell, about whom I’ve written before, wrote a book with a similar title, Yes is the Answer. Is it possible? What is the Question ? Follow on Twitter: @Hyken.

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Hotels Hospitality Transportation Customer Service Training 168

Customer Bliss

DECEMBER 15, 2017

Last month, Forrester released a new report, “ Predictions 2018: The Crisis Of Trust And How Smart Brands Will Shape CX In Response, ” and it was a great read – it confirmed many of the things that myself and other CX experts alike have been touting for years. Prove That You’re Customer-Focused to Increase Trust.

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Customer Experience 2018 Culture Books 286

CSM Magazine

MARCH 28, 2017

Sometimes the purpose is to generate new product ideas or get initial reaction to potential products or promotions, brand names, positioning strategies, etc. Here are 15 important points to help you conduct great customer focus groups: Have a clear understanding of the purpose of your focus groups.

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Customer Focused Entertainment Customers Document 45

ShepHyken

AUGUST 18, 2021

Seventy-five percent surveyed are more likely to be loyal to a company or brand that delivers a personalized customer experience. . If I had to book a flight on an airline, why would I choose one over another? Shep Hyken is a customer service expert, keynote speaker, and New York Times, bestselling business author.

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Airlines Customer Experience 2021 Customer Service Training 172

ShepHyken

APRIL 14, 2021

If all you do is compare yourself to your competitors, you may be missing your best opportunities to create the best experience for your customers. In my newest book, I’ll Be Back: How to Get Customers to Come Back Again and Again , I cover a six-step process to getting your customers to say, “I’ll be back.”

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Books Customer Service Training Leadership Customers 142

ShepHyken

AUGUST 16, 2021

As a result, prized customers feel lost or ignored when they most need help using a product or measuring success. My Comment: Scaling customer service or CX is about using technology to create a better experience. 4 Ways to Build a Stronger Brand-Consumer Relationship Using Social Media by Jonathan Riff.

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2021 Article Customer Service Social Media 89

ShepHyken

APRIL 18, 2022

Tracking Customer Experience? The Drum) Ask any brand to rate their customer experience on a scale of one to 10 and most will probably choose a high number. Now ask one of their customers, and they’ll probably give a different answer – a lower one too. Measure Outcomes, Not Indicators by Mike Cooper.

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Article 2022 Customer Service Retail 69

ShepHyken

OCTOBER 25, 2021

What is Brand Loyalty and How Can You Build It? Pam Hughes) Everybody has brands they are loyal to. You might even feel connected to a brand you haven’t purchased from but are still interested in. My Comment: As the title states, here is a list of 27 tools that could help you deliver a better customer service experience.

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Article 2021 Customer Service 2026 144

ShepHyken

SEPTEMBER 1, 2021

Amazon revolutionized the book industry and eventually the entire retail industry. . So, the next time your customer seems a bit more demanding than you think is normal, recognize that there is a new standard being set by one of the most iconic brands in the history of business. That’s nothing new.

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B2B Healthcare Customer Service Training Retail 142

ShepHyken

DECEMBER 20, 2021

A cause or social issue contributes to the customer experience, especially with Gen Z. Proactive customer engagement from the contact center will turn reactive customer support agents into brand ambassadors. Customer Experience by Tyler Gallagher. AJ Brooks of Tulane University: 5 Ways To Create a Wow!

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2021 Article Customer Service 2022 69

ShepHyken

FEBRUARY 14, 2022

It’s these meaningful, actionable, high-quality customer perspectives that fuel unforgettable experiences and create brand loyalty. One of the most important parts of this process is making sure that you’re asking customers the right questions. 7 Customer Service Training Tips Every Manager Needs to Know by Justin Herrick.

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Smith+co CX

MARCH 15, 2021

We are entering a new era, one that will require new approaches to marketing and customer experience, but it will go way beyond that. It will challenge the very way we think about brands and corporations. Building back better’ is the right slogan for our time and will have profound implications for brands. Empowerment.

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ShepHyken

MAY 17, 2021

How to Nurture Your Online Customers And Turn Them Into ‘Brand Evangelists” by Peggy de Lange. (B&T) B&T) Building a connection with existing customers is just as integral to any marketing strategy as winning new ones, but how do we turn customers into spokespeople for our brands? Guess what?

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2021 Article Customer Service Customer Retention 79

ShepHyken

NOVEMBER 29, 2021

In short, chatbots allow you to keep your brand messaging consistent, allows you to scale your support without having to hire more employees, and as already mentioned, get customers the answers they need quickly. Best New Customer Experience and Design Books – 2021 List by Ricardo Saltz Gulko.

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2021 Article Customer Service Retail 83

ShepHyken

OCTOBER 17, 2018

Many books have been written about companies like Disney, Nordstrom, Ritz-Carlton and Apple. The reason I bring this up is that I was reading an article about the top global brands. Interbrand just released their Interbrand Best Global Brands list, and it won’t surprise you to find out which companies are at the top of the list.

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Social Media Customer Care Customer Service Training Brands 121

ShepHyken

JUNE 6, 2022

Why Chick-fil-a Is One of the Most Loved Brands by John Dijulius. The DiJulius Group) Even as the demand for Chick-fil-A is at an all-time high, the private company will only grow at a pace they ensure they won’t jeopardize the brand experience. What Makes Good Customer Service? This is one of the keys to their success.

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Article 2022 Customer Service Loyalty Programs 67

ShepHyken

MARCH 21, 2023

In a recent interview with Katie Mares, author of CustomHer Experience: The Importance of Tailoring Your Brand Experience to the Female Customer , we talked about creating a five-star experience. Use the customer’s name. Get more information on The Customer Focus ™ customer service training programs.

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Customer Experience Customer Service Training Books Customers 67

ShepHyken

MARCH 9, 2020

I even wrote an entire book about it, The Convenience Revolution , about the subject.) From cloud-based technology providers like Salesforce.com to consumer-focused brands like Stitchfix, increasingly the strategy is to convince customers to commit to recurring payments rather than a one-time charge at the beginning.

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2020 Article Customer Service Books 123

Customer Guru

AUGUST 21, 2018

DiJulius is a best-selling author of three books, a renowned keynote speaker, and an international customer experience consultant. He helps brands achieve improved customer experience, customer loyalty, and branding by his keynote speaker presentations and workshops. John DiJulius Follow @JohnDiJulius.

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Customer Experience Consulting Books Customer Experience Professionals 115

Beyond Philosophy

NOVEMBER 6, 2014

All organizations are on a journey from being Naive to Natural in the way they focus on the Customer, passing through each of four stages: Naïve, Transactional, Enlightened, and Natural. Naïve companies are the least customer-focused and Natural companies are the most customer-focused.

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Net Promoter Score Customer Centricity CEM Social Media 163

ShepHyken

AUGUST 9, 2021

Customer Experience Starts – and Stops – With Emotions by Kristi Knight. CMSWire) By understanding and tapping into those emotions, brands can build powerful connections that create fierce advocates. My Comment: This is an interesting article about how a customer’s emotions play into the overall customer experience.

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2021 Article Customer Service Social Media 144

Customer Bliss

FEBRUARY 23, 2016

There has been much talk in recent years about a C-Suite role for head of customer experience, or CCO — Chief Customer Officer. Even B2B brands, which traditionally focuses on sales rather than organic customer growth, are starting to adopt this head of customer experience role in droves.

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